© 2015 Schaefer Advertising Company


Process: Zoo Ball 2014

Project

The Fort Worth Zoo’s largest annual fundraiser, Zoo Ball, attracts some of the biggest names in Fort Worth to support the Zoo’s local and international wildlife conservation and education efforts. 2015 will see the event’s 30th anniversary, and past invitations have included everything from View-Masters with custom slides to flocked, psychedelic blacklight posters. For last year’s invitation, we wanted something new, exciting and different.

The 2014 Zoo Ball theme was “Festival of the Elephants,” an annual festival held in the Indian city of Jaipur during the Holi festival when elephants are elaborately painted to honor the Hindu god, Ganesha. The theme was chosen in part because the Fort Worth Zoo had just welcomed two baby elephants named Belle and Bowie only a few months prior. (If you look closely, you’ll see they made an appearance in the invitation with their mothers.)

We started by researching Indian culture and events as well as typography, textiles and more. With reams of printouts taped up on the walls of our office for inspiration, we were most intrigued by some of the intricately die-cut wedding invitations we found.

Process

At Schaefer, we have a reputation for punishing ourselves – often saying, “Hey, wouldn’t it be cool if…” then scrambling to figure out how to make it happen within the given timeline and budget. For this project, we did it again. Our complex design required us to partner with many more vendors than we typically do, but the end result was worth it.

From paper and printing to foil stamping and laser cutting, each step of the process required multiple press checks and test samples, each of which had to be okayed by the Zoo Ball committee. Thankfully, they loved it, and it was a big hit with attendees. The Zoo even had event decorations produced to match the invitation, including ten-foot panels that were die-cut using the same illustration files.

Results

According to the Zoo, this invitation was their new high-water mark. That’s quite a compliment, but as we get ready to reveal this year’s Zoo Ball invitation, it’s also a slightly intimidating bar that we’ve set for ourselves. Thankfully, we like the pressure.

We have received several awards for the piece, including Best of Show for the 2015 Fort Worth ADDY awards, a national Gold Addy Award and entry into the Graphis Design Annual.


 

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

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