The Fort Worth Chamber of Commerce’s annual meeting began with a red lanyard at check-in, private access and the declaration: “We’re making you all reporters today!” from none other than retired ABC News White House Correspondent Ann Compton. As the keynote speaker, she offered objective insight into upcoming campaign media coverage. The Chamber enlisted her 40 years of covering seven presidents and First Families to offer entertainment and nostalgia in an upper-level business audience challenged by regulations and taxes.
Our charge was to create collateral materials that would grant access to the “confidential” White House details regarding business or public policy. We established a political look and feel, with a patriotic color palette and layered “press badges.” In place of a ticket, each of the 700+ business leader attendees received a lanyard and folder of collateral that detailed Chamber activity and relevant articles. Our team even had the honor of meeting the decorated as they received “Off The Record” comments about local business.