© 2017 Schaefer Advertising Company

Schaefer Advertising Co.

Branding

Choosing an agency to do your branding is a lot like choosing a plastic surgeon. There are plenty of “professionals” out there, but you need one that’s really good. There’s just too much at stake. We’ll make sure your company makes other companies whisper about you behind your back.

February 20, 2017

Keeping It Cool

Family-owned and operated since 1954, Air Comfort is an HVAC and Refrigeration company that provides customized solutions in the residential, commercial, industrial and marine sectors. Founded on the values of quality, integrity, commitment and safety, Air Comfort delivers excellence in everything from custom fabrication to service and installation. As the Southeast Texas based company began Read More

April 26, 2016

Battle of the B®ands

Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll. We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home. Gig posters announced this year’s Read More

Chippewa Boots is an American legacy that dates back to 1901 and has been worn for generations by hardworking, passionate men and women who helped build and shape this country. Today, Chippewa Loyalists remain steadfast ambassadors for the brand, but a new breed of Chippewa customer – the young urban – is emerging and embracing Read More

February 10, 2016

A Summer Oasis

It only seems natural that when tasked with solving the summer heat, the Fort Worth Zoo would look to their animal’s strategy: The watering hole. One of the coolest mysteries of the year, was the 14,000-square-foot, zero-depth splash called Safari Splash. We created member invites, an email campaign and an identity system to introduce this all-new Read More

On the heels of the Sundance Film Festival we thought we’d pay a little cinematic love to another festival we’ve had the chance to work with from our hometown of Fort Worth, The Lone Star Film Festival. In 2011, we were asked by the board of the Lone Star Film Society to develop a new Read More

December 18, 2015

Lickety. Lickety. Zoo. Zoo.

The Riff Ram cheer has been a part of Horned Frog history for over 100 years, but it had become little more than an occasional homage to the school’s legacy. In 2014, TCU asked Schaefer to devise a way to reintroduce the Riff Ram cheer as part of the game day experience – and the Read More

October 23, 2015

Facing the Beast

“You’ve gotta learn to drive with the fear. There ain’t nothin’ more frightenin’ than drivin’ with a live cougar in the car.” Wise words from the character, Reese Bobby from the critically acclaimed movie, Talladega Nights: The Ballad of Ricky Bobby. In our case, the cougar (or tiger) refers to: the beast that is professional networking. Read More

Based on how often it’s promised in advertising, “becoming one’s true self” must be a near-universal obsession. New clothes, tanning salons, gym memberships, eyeglasses, Colorado tourism – the real you is out there. You just need to change in order to find it. Well, we’ve changed. But we’re more “us” now than we’ve ever been, Read More

March 11, 2015

Advertising is Dead.

The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed  Amendment Read More

Pinnacle Healthcare Advisors, Inc., is focused exclusively on partnering with healthcare providers to improve clinical, operational and financial performance. Their consultants have an average of 20 years of experience in healthcare, which includes working for both healthcare providers and consulting firms. Additionally, our consultants have both clinical/operational and IT experience and are experts at fully Read More

October 13, 2014

Squirrel City Ink

Each year, the street in front of our office shuts down so local artists can put their work on display inside local businesses. Musicians and food vendors are there too to keep the crowds fed and entertained. And we’re there, too. Since we’re proud residents of the Near Southside, we like to do something fun Read More

November 21, 2013

Nethery Eye Associates

An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and Read More

October 20, 2013

WayPoint Healthcare Advisors

WayPoint Healthcare Advisors is a healthcare consulting firm in Fort Worth, Texas led by two senior level executives, each with 20+ years of experience in healthcare consulting. Faced with a rapidly changing healthcare environment, WayPoint Healthcare Advisors needed to evaluate their marketing initiatives. We worked with the WayPoint leadership to develop new branding and marketing Read More

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. Read More

August 13, 2013

Predict. Prevent. Extend.

For over 40 years, Win-Sam has been making energy production plants run better and last longer. Their motto is simple: Predict, Prevent, Extend. Through extensive predictive and preventive maintenance strategies, they can increase operational efficiency and extend the life of your equipment. Since a lot of Win-Sam employees are former Navy men, we went with a military style logo for their Read More

July 9, 2013

Goes great on fingers

Now, putting barbecue sauce on the finest beef in the land may seem like sacrilege, but if Nolan Ryan says it’s okay, it is. And if Nolan Ryan puts his name on a barbecue sauce? You know that’s good, too. Okay, technically we put Nolan Ryan’s name on a barbecue sauce, but only because he Read More

June 22, 2013

Medical Center Arlington

It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and Read More

Happy Friday, everyone. And to the Rangers fans among you, happy Home Opener Day as well. This season is particularly exciting for us because one of our clients, Nolan Ryan’s Beef, is beginning their reign as official beef and hot dog sponsor of the Texas Rangers. While this probably isn’t the most shocking news you’ve Read More

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

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