© 2017 Schaefer Advertising Company

Schaefer Advertising Co.

Campaigns

One lucky behind-the-back shot does not a Harlem Globetrotter make. In the same way, creating one good ad isn’t all that hard. But creating a single, cohesive campaign that builds with each additional medium requires skill. Game on.

December 27, 2016

A Wilder Vision

 Campaign Goals: Generate awareness of “A Wilder Vision,” the Fort Worth Zoo’s plans for significant expansion over the next 8 years. Drive donations from the Dallas-Fort Worth Community. Drive web traffic to the Zoo’s giving site in order to generate excitement and process donations.   Results: Our reporting approach consisted of consolidating data from multiple Read More

July 15, 2016

Now Playing

On the heels of our spring campaign launch, that introduced Gus, the baby gorilla to the world, we are proud to showcase our new TV spot for the Fort Worth Zoo. This spot is a 30 second summary highlighting the fun, educational and majestic moments that happen everyday at the zoo. With over 400 different species of animals, 15 different exhibits and Read More

May 3, 2016

Meet Baby Gus

Everyone loves babies. I mean, everyone with a soul loves babies. And that’s why when there is a new baby at the Fort Worth Zoo, we all get a little excited. So when the Fort Worth Zoo told us, months in advance, that they were expecting the birth of a western lowland gorilla, we began Read More

Did you know that right here in Tarrant County we have one of the premier Fire Service Training Facilities in the Southwest, an elite culinary kitchen experience and a world class dance program? We do. Across 7 campus’, Tarrant County College offers these unbelievable programs and facilities to put success within reach for over 50,000 students.   Shot Read More

April 26, 2016

Battle of the B®ands

Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll. We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home. Gig posters announced this year’s Read More

Chippewa Boots is an American legacy that dates back to 1901 and has been worn for generations by hardworking, passionate men and women who helped build and shape this country. Today, Chippewa Loyalists remain steadfast ambassadors for the brand, but a new breed of Chippewa customer – the young urban – is emerging and embracing Read More

February 10, 2016

A Summer Oasis

It only seems natural that when tasked with solving the summer heat, the Fort Worth Zoo would look to their animal’s strategy: The watering hole. One of the coolest mysteries of the year, was the 14,000-square-foot, zero-depth splash called Safari Splash. We created member invites, an email campaign and an identity system to introduce this all-new Read More

December 18, 2015

Lickety. Lickety. Zoo. Zoo.

The Riff Ram cheer has been a part of Horned Frog history for over 100 years, but it had become little more than an occasional homage to the school’s legacy. In 2014, TCU asked Schaefer to devise a way to reintroduce the Riff Ram cheer as part of the game day experience – and the Read More

November 23, 2015

Lights. Camera. Action

There’s so much more than hiring a good actor and flipping on a camera to producing top quality video content. We’ve recently teamed up with the folks at 1820 Productions to bring TTI’s Ask The Specialist (ATS) series to life. Take a peak behind the curtain with Korey Miller, one of the directors of the Read More

June 10, 2015

Party. Animals.

Each year, the Fort Worth Zoo brings together some of the best restaurants and music acts in town for a tasting and music event called Beastro. For this year’s campaign, we boiled it down to the essentials.      

June 10, 2015

Paint the town hot pink

We love our neighborhood of Near Southside here in Fort Worth, and we try to be neighborly whenever possible. So when residents started complaining about business patrons parking in front of their houses, we were there to help. See, there’s this perfectly good parking garage just off Magnolia street, but a lot of people didn’t Read More

June 9, 2015

The Specialist is in

Four years ago, Schaefer was asked to create a spokesman character for TTI, Inc., a $2B electronic components distributer that had just been acquired by Berkshire Hathaway. Thus the Specialist was born, and since then he’s been fighting bad guys and saving production lines both in videos and a comic book series. Both have been Read More

March 20, 2015

The Cure for Spring Fever

Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house Read More

March 11, 2015

Advertising is Dead.

The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed  Amendment Read More

When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a Read More

February 6, 2015

Mobilizing Cancer Care

Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and Read More

January 20, 2015

On Our Honor

This was the second year Schaefer got to produce the annual TCU Baseball video. The team was coming off a very successful year, yet they still felt the sting of coming up short in the College World Series. For 2015, both the coaches and players had an even greater resolve to take it all the Read More

November 19, 2014

A two-dimensional character.

The Story TTI, Inc. is a $2B Berkshire-Hathaway company that supplies electronic components to practically every major electronics company in the world. A few years ago, Schaefer created TTI’s spokesman, the Specialist, whose ongoing adventures have been a successful video series for the company. Three seasons in, they asked us if there was a way Read More

November 8, 2014

Malware Apocalypse!

At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows. We helped deck out the booth Read More

The Scan—a web video series on technology security—came about just like any other project. A former Schaefer employee who now works for McAfee Security saw some silly videos we made and posted on our Facebook page. She thought, “Hey, that might work for us, too!” Happens all the time, right? She called, we said sure, then Read More

Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media. And Read More

September 1, 2014

Stick a fork in it

Here’s a riddle: What says “You’re important, come to this tasting event and here’s a bribe?” You guessed it, a foil-stamped invitation with a gold fork and mini chocolate cake inside. Client Hurst Conference Center hosted an event for local event planners to show off all their amenities, including adaptable spaces and a full-service kitchen. Read More

August 25, 2014

Making EVERY DAY Zoo Day

“If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media. Read More

Moncrief Cancer Institute in Fort Worth offers the premier breast cancer screening experience because everything from the rooms to the robe are tailored to making it as quick and comfortable an experience as possible. When they asked us to help promote this new service, we knew right where to start. After all, what better way Read More

The Story When Nolan Ryan Beef made Kroger their exclusive retailer, they asked us to help generate awareness for this partnership while driving customers to Kroger stores to buy beef. With a limited marketing budget, we had to get creative if we were going to make a splash in a market the size of the Read More

May 19, 2014

Run, they can't hide.

The Story When the Fort Worth Zoo tells you they’ve got something big coming, you naturally go think elephant, giraffe, hippo – that kind of thing. Not even close. This time it was bugs. Enormous, animatronic bugs that moved, flapped, hissed and even sprayed. Thirteen of them would be located throughout the park to greet Read More

Billboard creative for Nolan Ryan Beef and Texas Burger.

When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show. We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo Read More

October 29, 2013

Cover Your Sneeze

Flu season is once again upon us. And without knowing it, a lot of extra germs could be as well. The CDC requires healthcare providers to post visual alerts instructing patients to practice respiratory hygiene or cough etiquette. Most of the time, this manifests itself as cheesy cartoon illustrations, which are printed and laminated in-house. Read More

October 19, 2013

Small change. Big Impact.

The Story JPS Foundation is a non-profit arm of John Peter Smith Hospital that helps raise money for things the hospital budget doesn’t cover such as baby supplies for low-income women, clothes for the homeless and medicines for those who can’t afford them. When it came time for their annual employee giving campaign, they came Read More

September 13, 2013

Zoo Ball 2013

Our poster for the 2013 Zoo Ball features custom illustration by creative director Todd Lancaster. In keeping with the event’s psychedelic theme, we printed this poster in the style of blacklight posters from the ’70s using UV inks and purple flocking for a textural element. Posters were delivered in a tube that included a blacklight Read More

June 22, 2013

Medical Center Arlington

It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and Read More

Happy Friday, everyone. And to the Rangers fans among you, happy Home Opener Day as well. This season is particularly exciting for us because one of our clients, Nolan Ryan’s Beef, is beginning their reign as official beef and hot dog sponsor of the Texas Rangers. While this probably isn’t the most shocking news you’ve Read More

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

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