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Schaefer Advertising Co.

Events

Ever had that nightmare where you’re throwing a party and no one shows up? Worse, have you experienced that in real life? Terrible. Well, we can help. From themes to décor to award-winning invitations, Schaefer is your special event specialist.

February 20, 2017

A Zoo with
A Sweet Tooth

Ghouls, Goblins… Gorillas? For many Halloween events, the goal is to frighten the audience enough to draw them to see the main course. But the Fort Worth Zoo has a 20-year tradition of tickling the terror out of Halloween, with Boo at the Zoo. Boo at the Zoo is a kid-centric Halloween event where you Read More

September 27, 2016

Texas’ Wildest
Dance Hall!

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May 24, 2016

Feast with the Beasts

This year marks the 10th anniversary of Beastro, the Fort Worth Zoo’s annual music and tasting event that supports local and international wildlife conservation and education efforts. Within a few weeks of this year’s campaign going live, Fort Worth’s wild side responded with record breaking ticket sales and a fastest ever, sold out VIP offering. The event features the Read More

April 26, 2016

Battle of the B®ands

Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll. We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home. Gig posters announced this year’s Read More

January 13, 2016

You’ve Just Been Flashed

Flash Global is a leading provider of global service supply chain solutions that specializes in the high tech industry. Supply chain and logistics marketing can often times be dry and boring but Flash works hard to set the brand apart with non-traditional marketing. Given that a plethora of Flash prospects and customers annually attend VM World, one Read More

January 7, 2016

The Art of an Invitation

If you’ve ever planned a big party – you know what a pain it can be. Countless meetings with your committee to pick a theme, arguments over tablecloth colors and whether to serve the mango glazed salmon or the free range chicken stuffed with cranberries and walnuts. Every detail fretted over. And then you send Read More

December 18, 2015

Lickety. Lickety. Zoo. Zoo.

The Riff Ram cheer has been a part of Horned Frog history for over 100 years, but it had become little more than an occasional homage to the school’s legacy. In 2014, TCU asked Schaefer to devise a way to reintroduce the Riff Ram cheer as part of the game day experience – and the Read More

October 23, 2015

Facing the Beast

“You’ve gotta learn to drive with the fear. There ain’t nothin’ more frightenin’ than drivin’ with a live cougar in the car.” Wise words from the character, Reese Bobby from the critically acclaimed movie, Talladega Nights: The Ballad of Ricky Bobby. In our case, the cougar (or tiger) refers to: the beast that is professional networking. Read More

October 14, 2015

Arts Goggle 2015

Now that the chalk dust has settled, who is ready to plan for Arts Goggle 2016? Ok, so maybe we aren’t there yet but if you were not able to make it out this year, you missed out. This year, Arts Goggle took over the streets of Magnolia and we took over the street between Read More

September 27, 2015

Zoo Ball at the Flamingo

The Story Each year the Fort Worth Zoo hosts an annual gala event, Zoo Ball, to raise money in support of the zoo’s ongoing mission of conservation. In a city as large and philanthropically minded as Fort Worth, it’s absolutely vital to break through the noise of other worthy charity events. This year being the 30th anniversary, the Read More

June 10, 2015

Party. Animals.

Each year, the Fort Worth Zoo brings together some of the best restaurants and music acts in town for a tasting and music event called Beastro. For this year’s campaign, we boiled it down to the essentials.      

The Fort Worth Chamber of Commerce’s annual meeting began with a red lanyard at check-in, private access and the declaration: “We’re making you all reporters today!” from none other than retired ABC News White House Correspondent Ann Compton. As the keynote speaker, she offered objective insight into upcoming campaign media coverage. The Chamber enlisted her 40 years Read More

March 11, 2015

Advertising is Dead.

The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed  Amendment Read More

Our friends at Fort Worth South Inc. asked us to create the collateral for their twentieth anniversary celebration earlier this year. FWSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. The redevelopment of Fort Worth’s Near Southside was the story we wanted Read More

For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen Read More

November 8, 2014

Malware Apocalypse!

At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows. We helped deck out the booth Read More

If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille Read More

October 13, 2014

Squirrel City Ink

Each year, the street in front of our office shuts down so local artists can put their work on display inside local businesses. Musicians and food vendors are there too to keep the crowds fed and entertained. And we’re there, too. Since we’re proud residents of the Near Southside, we like to do something fun Read More

September 19, 2014

Zoo Ball

The Story The annual Fort Worth Zoo Ball is their largest fundraising event of the year in support of the nonprofit, privately owned zoo. This is an elite affair put on by a committee of top Zoo donors who rely on Schaefer to help execute the annual theme. For 2014, the theme was inspired by Read More

September 1, 2014

Stick a fork in it

Here’s a riddle: What says “You’re important, come to this tasting event and here’s a bribe?” You guessed it, a foil-stamped invitation with a gold fork and mini chocolate cake inside. Client Hurst Conference Center hosted an event for local event planners to show off all their amenities, including adaptable spaces and a full-service kitchen. Read More

For Moncrief Cancer Institute’s Future of Academic Medicine event, we used a silver foil on two types of paper to create an upscale invitation. The main imagery on the sleeve is a line rendering of their building, which stands out well from the blue background. The use of silver foil in the negative space of Read More

December 17, 2013

A SchaeferMade Christmas Card

This year, every single Schaefer employee had a hand in creating our Christmas card. 400-plus hand-stamped cards later, and this didn’t seem like such a great idea anymore. Take a look at how it all came together, and don’t be surprised if next year’s card is store-bought. Merry Christmas from all of us at Schaefer!

When the Fort Worth Opera asked Schaefer to help them create fundraising collateral for a new opera they were commissioning based on the life of JFK, we were interested. When they needed it in a week, we started sweating. But c’est la vie in the ad world. Fortuitously, the Amon Carter Museum in Fort Worth Read More

September 13, 2013

Zoo Ball 2013

Our poster for the 2013 Zoo Ball features custom illustration by creative director Todd Lancaster. In keeping with the event’s psychedelic theme, we printed this poster in the style of blacklight posters from the ’70s using UV inks and purple flocking for a textural element. Posters were delivered in a tube that included a blacklight Read More

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. Read More

August 9, 2013

Out of This World

The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were Read More

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

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info@schaeferadvertising.com

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