Schaefer’s first client wasn’t a healthcare company. But our second client was. And for the last twenty years, we’ve been involved in almost every facet of the healthcare industry. And in fact, some of our employees have been involved longer.
What makes Schaefer unique in healthcare marketing is our breadth of experience: service providers, practice management, service lines, devices, pharmaceuticals, payers, consulting and more. This broad view gives us insight not only into your business, but also how it fits in the greater healthcare picture.
One thing we’ve come to count on is that healthcare will never stop changing, the pace of which has only increased in recent years. Our breadth of experience helps us quickly understand how these changes affect different areas of healthcare. And that, in turn, helps us market your company more effectively.
We’ve enjoyed long tenures with many of our healthcare accounts, which is a testament not only to the value we continue to bring, but also to the advisory role that many of our clients continue to rely on us for.
It’s been 4 years since Moncrief Cancer Institute, part of UT Southwestern’s world-renowned NCI designated cancer program, last presented an annual report, and since then there has been tremendous growth in outreach activities and services provided. Consequently, Moncrief came to Schaefer looking for a way to update the community on news, growth, and upcoming plans Read More
Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and Read More
Pinnacle Healthcare Advisors, Inc., is focused exclusively on partnering with healthcare providers to improve clinical, operational and financial performance. Their consultants have an average of 20 years of experience in healthcare, which includes working for both healthcare providers and consulting firms. Additionally, our consultants have both clinical/operational and IT experience and are experts at fully Read More
John Peter Smith Hospital was founded in the late 1800’s as a place where individuals from all walks of life could have exceptional medical care. In the early 1900’s, the Fort Worth Medical College opened, later finding it’s permanent home at John Peter Smith hospital. As Tarrant County has grown, so has JPS; now with Read More
Moncrief Cancer Institute in Fort Worth offers the premier breast cancer screening experience because everything from the rooms to the robe are tailored to making it as quick and comfortable an experience as possible. When they asked us to help promote this new service, we knew right where to start. After all, what better way Read More
For Moncrief Cancer Institute’s Future of Academic Medicine event, we used a silver foil on two types of paper to create an upscale invitation. The main imagery on the sleeve is a line rendering of their building, which stands out well from the blue background. The use of silver foil in the negative space of Read More
An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and Read More
Flu season is once again upon us. And without knowing it, a lot of extra germs could be as well. The CDC requires healthcare providers to post visual alerts instructing patients to practice respiratory hygiene or cough etiquette. Most of the time, this manifests itself as cheesy cartoon illustrations, which are printed and laminated in-house. Read More
WayPoint Healthcare Advisors is a healthcare consulting firm in Fort Worth, Texas led by two senior level executives, each with 20+ years of experience in healthcare consulting. Faced with a rapidly changing healthcare environment, WayPoint Healthcare Advisors needed to evaluate their marketing initiatives. We worked with the WayPoint leadership to develop new branding and marketing Read More
The Story JPS Foundation is a non-profit arm of John Peter Smith Hospital that helps raise money for things the hospital budget doesn’t cover such as baby supplies for low-income women, clothes for the homeless and medicines for those who can’t afford them. When it came time for their annual employee giving campaign, they came Read More
Last year, JPS Health Network charged us with reinvigorating their brand and changing the perception that this county hospital was dated, distant and becoming irrelevant in the community. By doing so, we could inspire the employees within the network to have greater pride in their organization and in the quality care they provide for their Read More
It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and Read More