© 2017 Schaefer Advertising Company

Schaefer Advertising Co.

Non-Traditional

Giant bugs on a wall? Check. Lemons hanging in trees? Check. Eight-foot words in a field? Triple check. Actually, non-traditional describes Schaefer pretty well; you can always count on us to pick the best idea over the safe one.

October 23, 2017

Schaefer Schots

Last weekend was the 15th anniversary of Arts Goggle, our Southside arts festival, and with 800+ local and regional artists, 50 bands and a footprint spreading across 18 blocks of the Near Southside it was the largest one yet! When our neighborhood gathers to celebrate creativity and craft, we can’t help but join in on the fun Read More

December 27, 2016

A Wilder Vision

 Campaign Goals: Generate awareness of “A Wilder Vision,” the Fort Worth Zoo’s plans for significant expansion over the next 8 years. Drive donations from the Dallas-Fort Worth Community. Drive web traffic to the Zoo’s giving site in order to generate excitement and process donations.   Results: Our reporting approach consisted of consolidating data from multiple Read More

April 26, 2016

Battle of the B®ands

Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll. We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home. Gig posters announced this year’s Read More

June 10, 2015

Paint the town hot pink

We love our neighborhood of Near Southside here in Fort Worth, and we try to be neighborly whenever possible. So when residents started complaining about business patrons parking in front of their houses, we were there to help. See, there’s this perfectly good parking garage just off Magnolia street, but a lot of people didn’t Read More

February 6, 2015

Mobilizing Cancer Care

Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and Read More

January 19, 2015

Signs of things to come.

The Story Clearfork is a new mixed-use development on what was the last undeveloped piece of the legendary Edwards Ranch. Many Fort Worth landmarks like Texas Christian University and the Fort Worth Zoo now sit on what once was Edwards Ranch property, but the Clearfork portion remained virtually untouched since 1848. Having just completed the Read More

November 8, 2014

Malware Apocalypse!

At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows. We helped deck out the booth Read More

September 1, 2014

Stick a fork in it

Here’s a riddle: What says “You’re important, come to this tasting event and here’s a bribe?” You guessed it, a foil-stamped invitation with a gold fork and mini chocolate cake inside. Client Hurst Conference Center hosted an event for local event planners to show off all their amenities, including adaptable spaces and a full-service kitchen. Read More

May 19, 2014

Run, they can't hide.

The Story When the Fort Worth Zoo tells you they’ve got something big coming, you naturally go think elephant, giraffe, hippo – that kind of thing. Not even close. This time it was bugs. Enormous, animatronic bugs that moved, flapped, hissed and even sprayed. Thirteen of them would be located throughout the park to greet Read More

When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show. We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo Read More

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. Read More

August 19, 2013

Croppin’ Up

In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come. Rather than putting up traditional banners or billboard signage, we created a concept Read More

August 9, 2013

Out of This World

The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were Read More

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

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