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Schaefer Advertising Co.

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February 10, 2016

A Summer Oasis

It only seems natural that when tasked with solving the summer heat, the Fort Worth Zoo¬†would look to their animal’s strategy: The watering hole. One of the coolest mysteries of the year, was the 14,000-square-foot, zero-depth splash called Safari Splash. We created member invites, an email campaign and an identity system to introduce this all-new Read More

March 20, 2015

The Cure for Spring Fever

Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house Read More

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