Charlie Howlett – Senior Designer/Art Director

I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf Shop. Looking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head.

Sometimes, I’ll make little doodles for my four-year-old son. It’s fun to make him smile, but I think I should also spend time doing work that makes me smile. It’s so easy for a designer to look at their portfolio and say, “This is me.” But it isn’t. It’s work that I’ve done, but it’s not me. Jeff’s work is making me want to do more personal projects just for my own enjoyment. Like this “H” I made just because.

Scott Porter – Copywriter, Photos, Video, etc.

For photography, I recently discovered the work of Josh Wool. Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more.

For writing, I’m currently reading a collection of Hunter S. Thompson’s articles for Rolling Stone. I’d (somehow) never read any of his stuff before or seen any of the movies about him. For being known as a drug-addled wild man, his writing is surprisingly coherent. Irreverent and vulgar, yes, but uncompromising. I think he’d be the kid who called the emperor naked. I doubt any client is going to ask for Gonzo-style copy, but I’ll see if I can’t sneak it in somewhere.

Scott Porter – Copywriter, Photos, Video, etc.
For photography, I recently discovered the work of Josh Wool. Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more.
For writing, I’m currently reading a collection of Hunter S. Thompson’s articles for Rolling Stone. I’d (somehow) never read any of his stuff before or seen any of the movies about him. For being known as a drug-addled wild man, his writing is surprisingly coherent. Irreverent and vulgar, yes, but uncompromising. I think he’d be the kid who called the emperor naked. I doubt any client is going to ask for Gonzo-style copy, but I’ll see if I can’t sneak it in somewhere.

 
Everyone, this is Amanda Peredo, Schaefer’s new operations coordinator. As “The O.C.,” Amanda will be the friendly voice that takes your calls, the smiling face that greets you in our lobby and the person we complain to when we’re out of snacks.
Recently, I sat down with Amanda to ask her the hard-hitting questions Channel Scott News is known for.

Scott: Hi, Amanda. How’s it going?
Amanda: It’s good! How are you?
S: Hey, I’m the interviewer here, okay?
A: Oh, uh…okay.
S: But I’m fine, thanks for asking. So – tell me everything about yourself in a blog-friendly number of words.
A: Oh gosh, born and raised on an island. Now I live in North Texas.
S: […] Okay, I’m going to need more words than that.
A: Um…I come from a big military family, so I travelled a lot growing up. I lived in Spain, then Guam, then Texas, back to Guam, then back to Texas. And now I’ve found my home in good ol’ Fort Worth. I’ve lived in the area for 20 years, but I’ve worked in Fort Worth for six years.
S: Where did you work before?
A: I worked for XTO Energy for five years. I started as an intern, and they hired me full-time after college.
S: How do you like Schaefer so far?
A: I love Schaefer. I love the people, the different work and meeting clients that come in.
S: I’m not Ken, you don’t have suck up to me.
A: Oh, I hate it here. Just kidding.
S: Cool, how about something important. What is your favorite animal?
A: My favorite animal? Um…I kinda like the honey badger. He’s got a great motto.
S: Do you put ketchup on your hot dogs?
A: I do, plus mustard. That’s it.
S: And here I thought I was going to like you. What else can you tell me to make up for the fact that you’re a ketchup person?
A: Let’s see…I won the Steer Fort Worth photo contest. Mayor Price picked my photo and I won a new Canon DSLR camera.
S: Actually, I’m the photographer around here. You should probably keep that at home.
A: (sigh)
After that, the phone rang and I got the feeling that the interview was over. So we may never know the truth about where Amanda was when the Hindenburg blew up, but we can continue to speculate. I’m Scott for Channel Scott News, signing off.

 
She claims to single-handedly fund Yogurt Land. She wants to name her own OPI polish “Sweet Colada Sunshine.” And she would pay to be in Beyonce’s music video Love on Top. Ladies and gentlemen, Taylor DePuma has found her home at Schaefer.

But she’s no stranger. Taylor started at Schaefer as an account services intern before finishing up her senior year at Texas A&M. Now, she’s back for good as a full-time account coordinator. As an intern, she blogged about the Schaefer teams “hilarious” behaviors, so, for her feature blog post, we are going to share with you the funniest things we’ve learned about Taylor so far:

1. Taylor wants to start a book club in which she is the only member.
2. Taylor’s brother once introduced Taylor to his girlfriend by saying, “We just laugh along with her because she thinks she’s funnier than she is.”
3. At her intern luncheon, Taylor didn’t know who Lee Harvey Oswald was. Because of this, she is now a self-taught Lee Harvey Oswald expert.
4. Lauren Conrad is Taylor’s best friend. Lauren just doesn’t know it.
5. If Taylor were to die in a scary movie, it would be Stay Alive starring Sophia Bush, but she doesn’t remember how Sophia actually dies, she just remembers liking the plot of the movie.

So, it’s official! We are now welcoming Taylor to the Schaefer team of hilarious employees. We can’t wait to see what she does here. (The comedic relief that she has already provided us is already much appreciated.)

Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of 26 awards. With over 500 entries, the awards won by Schaefer included nine Gold, 10 Silver, five Bronze, one Special Judges, and Best of Show overall. The District Ten award-winning campaigns originally won Gold awards at the AAF-Fort Worth ADDY Awards, including Best of Show, Non-traditional, Out-of-Home, Collateral Material, and Advertising for the Arts & Sciences.

“We are honored have our work recognized on a regional and district level, and continuing on to the National ADDY Awards. But to be honest, what we are most proud of is that we were awarded Gold ADDY’s for six different clients. It wasn’t just one campaign that won in a lot of categories. It was a diverse portfolio of work for a wide range of clients. And given the measurable results the campaigns delivered, it affirms the work was winning blend of strategy and creativity,” Ken Schaefer, president, said.

Schaefer’s Gold and Silver District Ten winners were also entered as finalist at the AAF National ADDY Awards competition. The winning campaigns include:

Gold ADDY – Cassco Development Company, Word Crop Signs

Silver ADDY – Cassco Development Company, Word Crop Signs

Silver ADDY – JPS Health Network, Respiratory Etiquette Campaign

Silver ADDY – Fort Worth Zoo, Zoo Ball Invitation

“It’s great to be recognized at this level for one of our non-traditional projects. It takes a creative idea and bold client to be able to do something as unique as “word crops.” It’s a testament to our collaborative relationship with our clients,” Todd Lancaster, Vice President – Creative Director, said.

About The American Advertising Federation
The American Advertising Federation protects and promotes the well-being of advertising. The AAF has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. For more information regarding AAF, check out their website http://www.aaf.org/.