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March 9, 2016

Empowering Innovation

What happens when a billion dollar, Berkshire Hathaway company, a global market leader in the distribution of innovative, technologically advanced semiconductors and electronic component parts, approaches you to create a brand persona? At Schaefer we think big. In 2015 we introduced Grant Imahara, celebrity engineer, robotics expert and Mouser customer for 20 years as the Read More

June 9, 2015

The Specialist is in

Four years ago, Schaefer was asked to create a spokesman character for TTI, Inc., a $2B electronic components distributer that had just been acquired by Berkshire Hathaway. Thus the Specialist was born, and since then he’s been fighting bad guys and saving production lines both in videos and a comic book series. Both have been Read More

November 8, 2014

Malware Apocalypse!

At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows. We helped deck out the booth Read More

The Scan—a web video series on technology security—came about just like any other project. A former Schaefer employee who now works for McAfee Security saw some silly videos we made and posted on our Facebook page. She thought, “Hey, that might work for us, too!” Happens all the time, right? She called, we said sure, then Read More

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