© 2015 Schaefer Advertising Company


The Smell of Christmas
in the Mail

No matter the season or circumstance, we believe Christmas time should be special. We try to convey this with our Christmas cards. This year’s Christmas card prompt was to share our Christmas experience.

Our first idea was to surprise our recipients inside their home with homemade cookies– but our lawyer advised against it.

The next best thing is to encourage people to prep ovens, and create Christmas magic. We thought: we want people to get excited about making things–especially tasty Christmas things, how do we send that? We arrived at Christmas cookie-cutters. And not just any cookie cutters. Squirrel shaped cookie cutters. (They make tastier cookies.)
A lot of mystery surrounds the Squirrel; We have a squirrel on the building next to Schaefer, squirrel anniversary pins, a squirrel nut-cracker in our entry way. The list goes on. But the squirrel has become the unofficial mascot of our agency. The squirrel is resourceful, cunning and a little quirky. So this year we wanted to share in your Christmas tradition by sharing a little part of us. May your days be merry, and your cookies find dairy!

And if you’d like to try your hand at the official Schaefer Christmas Cookie, the recipe is as follows:

Ingredients

 

3/4 cup unsalted butter, slightly softened to room temperature

3/4 cup granulated sugar

1 large egg, at room temperature

2 teaspoons vanilla extract

1/4 teaspoon almond extract

2 and 1/4 cups all-purpose flour

1/2 teaspoon baking powder

1/4 teaspoon salt

Icing

 

4 cups powdered sugar

6 tbsp unsalted butter

1/4 cup milk

1/4 tsp almond extract

 

Directions

 

  1. In large bowl, beat butter until creamed and smooth – about 1 minute. Add sugar and beat on high speed until light and fluffy, about 3 or 4 minutes. Scrape sides and bottom of bowl. Add egg, vanilla, and almond extract and beat on high until fully combined, about 2 minutes. Scrape sides and bottom of bowl.
  2. Whisk flour, baking powder, and salt together in medium bowl. Turn mixer to low and add half of flour mixture, beating until just barely combined. Add restof flour and continue mixing until just combined.If dough still seems too soft, add 1 Tbl more flour until it is a better consistency for rolling.
  3. Chill for one hour.
  4. Once chilled, preheat oven to 350°F.  Roll out and using your limited-edition Schaefer Squirrel cookie cutter,cut into shapes. Transfer cut cookie dough to baking sheet. Re-roll remaining dough and continue cutting
  5. Bake for 8-11 minutes, until very lightly coloredon top and around the edges. Allow to cool on bakingsheet for 5 minutes, transfer to wire rack to cool completely before icing.
  6. For icing, combine all ingredients and beat for two minutes. Decorate cooled cookies and share with @schaeferadco!

 

 

 

Schaefer Team

Written by Schaefer Team


, ,

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

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