© 2017 Schaefer Advertising Company


Who Wah. Wah Who.

Two years ago we reintroduced a 100-year-old cheer back into popularity among the TCU faithful and the Fort Worth community alike.

This cheer has soaked into the collective TCU community and is now a highlight of the TCU fan experience. It’s a part of student orientation, a staple across social media and tailgate talk, and has spread wildly thoughout merchandise. With this strong endorsement building year after year, it is humbling to see the “fire” we started in partnership with TCU Athletics in 2014.

When TCU looked to us to bring a 3rd rendition of the in-game video to life, we looked no further than the fans themselves. This year we filmed the very fabric of this spirited, TCU fan base. 120 people to be exact. We weaved together 3 unique edits of the cheer and told a collective story for each and every home TCU football game.

riffram2016_bts

We brought in TCU and Fort Worth heroes and kept the anticipation of the surprise ending in each game.

This year the video has been finished out by the likes of TCU Alumni Trevone Boykin, Bram Kolhausen, Aaron Green, Olympians and Bob Lilly. Each one delivering the final line, “Give ‘em Hell, TCU!”

With a few games left in this season, we know there is a whole lot of fight left in the Frogs. And after you watch this video, you’ll see the fans aren’t done yet either!

RelatedImage__0000_RIFF RAM

Save

Schaefer Team

Written by Schaefer Team


, , ,

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104

Contact

817.226.4332
info@schaeferadvertising.com

Social

Sign up for our journal updates to be sent to your inbox.

We promise we won't give your email address to anyone.

Now you've done it....Thanks for subscribing.