Flash Global Logistics was in need of a new logo that more accurately reflected their brand identity – including the company’s global solutions, evolving culture and growing customer base of emerging companies. Considering the scope and implications of a change on this scale, we would like to prepare for a full rebranding initiative, beginning with the development of a new logo and associated identity style guide.
The new logo needed to convey a progressive look and reflect the company’s evolving culture and growing customer base of emerging companies.
Our solution introduced a shortened name, Flash Global and an iconic ‘F’ mark. Speed, efficiency and strength are at the root of what Flash Global promises their customers and the new mark embodies each of those. Moving into this new look has inspired their internal team and helped them elevate their own expectations for the company as a whole. Visually, the brand now matched the quality of the product they have been delivering for years.
Schaefer launched the new Flash Global brand with a new logo, business papers, website, presentation support and all kinds of new swag for the teams at Flash.