Katy Rosser is a digital specialist rockstar at Schaefer, where she manages digital search and social ad campaigns for clients across verticals. Before arriving at Schaefer, Katy worked at a local agency as a digital strategist where she helped clients define their social media strategies and cultivate qualified leads. We took some time to sit down with Katy and pick her brain about the Royal Family, internet blackholes, and her obsession with helicopters.
Let’s start by getting to know you a little better. Tell us about yourself.
I love Fort Worth – born and raised in Cleburne, so I’ve grown up being in Fort Worth a lot. I am a TCU grad, and I bleed purple. I just love TCU, I get so swoony just thinking about it. I miss how easy it was to get into sporting events as a student, and I really miss cheering from the student section. My favorite experience at TCU was the summer I spent studying in London with my film pals. I’m obsessed with the Queen, so it was really cool to be there to see “Trooping the Colour,” the Queen’s birthday celebration.
What’s something you love to do?
I love to get into Internet blackholes. I keep falling into helicopters for some reason, I really like helicopters. I’m fascinated by flying in general, actually. I’m really enjoying listening to Dax Shepherd’s Armchair Expert podcast. It’s fun to listen to celebrities discuss their lives and hear some of their genuine, vulnerable human truths. It makes me feel like no one really has it all figured out – people are complex, and I love learning about them.
What’s your favorite place?
I went to Meow Wolf in Santa Fe last year, which is an immersive museum experience in an old bowling alley that’s been converted into a house. A young boy who lived in the house has gone missing, and when exploring the different rooms of the house, you uncover new universes in each room as you try to find the missing little boy. It was really fun but kinda difficult to follow the story. 10 out of 10 would recommend though.
What do you love about the job?
I love that it’s never constant. It’s always changing and challenging me to adapt and perform in new ways. You have to be able to get into the mindset of other people to figure out what they would like, or react to – which is awesome because I enjoy people. It’s fun to study consumers across verticals because their wants and needs change, person to person.
If you could do anything besides what you are doing now, what would you do?
I really wanted to be a US Coastguard rescue swimmer, but I’m small – so that’s out. That or a pilot, of any sort of aircraft, really. Or UFOs.
What is the last thing you’ve binged watched?
The Haunting of Hill House. Fantastic show on Netflix, very binge-worthy. Honestly, I’m not into scary things, but the storyline makes this “spooky” show a lot less scary. It has some great story-telling.
If you had to eat one thing for the rest of your life, what would it be?
I could eat eggs, bacon, and pancakes three times a day for the rest of my life. I had it a lot growing up, it’s really comforting. I’m a big breakfast gal.
Why Schaefer?
Honestly, everyone is so genuine and they want the best for their employees and their clients. Just from looking at the website, I was able to figure out that they care about each other, and they work to make people feel welcomed. I think Schaefer aligns with my morals, and who I strive to be as a person – authentic, enthusiastic and free to be yourself. I feel like I’m welcomed and encouraged to be myself every day, and everyone is. I always use the word “home,” when I think of Schaefer. I mean, it’s in an old apartment building or home structure, so it literally feels like home.
If there weren’t any more computers, what would be your new occupation?
Pet butler. Whether that be walking, pet-sitting, or whatever, I’ll do it. For all animals, too, exotic pets, whatever. It’s like the best version of baby-sitting, and “pet butler” sounds super fancy.
Any words of advice?
My favorite little thing to keep in mind is something I heard on a podcast somewhere: “it’s important to find something to fall in love with for every person you meet.” Whether they’re grumpy or cheery, it inspires me to try to find empathy and helps me to be kind and considerate with people.
