© 2019 Schaefer Advertising Company


The Commercial Kid

Let’s start by getting to know you a little better. Tell us about yourself.

I’m a writer, and from San Antonio originally. I love dogs, and I have two of them. Every dog I’ve ever owned has actually found me. I’m married to Matt Arnold, and we’ve known each other since we were in seventh grade, but didn’t get together until we were in college at UTSA. I got my start in PR, but transitioned into advertising because I was more curious about it, and I’ve always had a pension for ads. When I was little (like watching Nickelodeon little) I would get excited about the commercials, and when we eventually got a TiVo, I would fast-forward through the boring parts of the shows to get to the commercials.

What’s something you love to do?

I love vacuuming, because there’s something so cathartic and therapeutic about seeing a floor before and after it’s been cleaned. But not just floors, I would vacuum any surface. I love finding new music and sharing it with someone I know will enjoy it. I love listening. When you truly listen, people tell you their story—how they got here, what their opinions are, their world view. But my favorite stories always involve what someone learned from an experience. I love asking questions—the “why” behind something is a huge driver for me. My mom definitely got annoyed with that one.

What’s your favorite place?

This is a funny one, and so generic but, home. Home is San Antonio. When I think about it, it warms me up. My family and friends, the scenery, the familiarity of the routes you drive, all of it makes me warm and fuzzy.

If you could do anything besides what you are doing now, what would you do professionally?

I don’t know what it’s called, but the people who create soundtracks for movies. Not a composer. But the people that select the music from an existing library to set a tone in a moment or even the entire movie. The people that see a script and decide what musical emotion needs to hit the hardest to make this movie/scene/feeling ‘pop’ or resonate. I don’t know what they’re called, but I would love that job.

(After post-interview research, we found that the title is ‘Music Director’ or Music Supervisor)

What is the last thing you binge watched?

Cheer, don’t judge.

What’s your favorite book?

My favorite book is actually a children’s book called Where the Sidewalk Ends. It has a lot of poems and life lessons and it still holds up well in adulthood. I think there’s something lovely about finding something really enlightening in something so simple. 

If you could live in any sitcom, which would it be?

I honestly would say Boy Meets World. It’s kind of like a throwback to growing up: your problems are simple, life is light and every day is a new adventure with your best friends so definitely Boy Meets World.

Why Schaefer?

The camaraderie, and that it feels like a home. Culture is something every agency talks about, but at Schaefer you can feel it. And right away. I love that we do projects that extend into the community, and at a higher-level, I really think that we live our motto and make life better for people all over the world.

If there weren’t any more computers, what would be your new occupation?

Couldn’t I still do the same thing? Put pencil to paper, you know what I mean?

(She’s right, she could still be a copywriter.)

What’s your favorite children’s story?

Clown Arounds Go on Vacation, it’s a riot. And the first book I ever read. The whole thing is told through a series of jokes. It used to make me laugh out loud as a child. It’s kind of a family heirloom. Complete with family drama and everything! When my cousin found out my aunt had given me the original from our childhood, dinner got uncomfortably tense… we still don’t talk about it. You can get a copy on Amazon, but it’s not the same.

If you had an extra hour of free time every day, what would you spend it doing?

I would spend it talking to my granny, my mom’s mom. She lives in San Antonio, and my favorite memory of her is getting in the car with and belting the entire soundtrack of the “Sister Act,” which by the way is a great album. It has a lot of pop-y renditions of church hymnals that you can’t get out of your head.

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