© 2019 Schaefer Advertising Company



We’ll freely admit that as specialties go, food is our youngest one. However, we’ve always had a talent for getting more than a dollar’s worth of work from a marketing dollar. And that’s nowhere more valuable than amongst the razor-thin margins of the food world.

Our experience runs the gamut: consumer packaged goods, wholesale markets, sports sponsorships, fine dining, fast food and more. For Nolan Ryan Beef, we made the absolute most of a relatively modest in-stadium sponsorship, which translated into doubled sales two years in a row.

One of the main reasons we list food as one of our specialties is that we’ve gotten a taste of it and we’re hungry for more. (Sorry, couldn’t resist.) We’ve enjoyed working on food accounts, and we’d love to work on yours. And our skillset makes us the perfect fit.

We’re experts at getting brands where they need to be, we’ll make your marketing budget work harder for you, and most importantly, we’ll make a positive impact on your bottom line.

The Story When Nolan Ryan Beef made Kroger their exclusive retailer, they asked us to help generate awareness for this partnership while driving customers to Kroger stores to buy beef. With a limited marketing budget, we had to get creative if we were going to make a splash in a market the size of the Read More

Billboard creative for Nolan Ryan Beef and Texas Burger.

August 22, 2013

Ryan Family Showdown

It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the Read More

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. Read More

July 9, 2013

Goes great on fingers

Now, putting barbecue sauce on the finest beef in the land may seem like sacrilege, but if Nolan Ryan says it’s okay, it is. And if Nolan Ryan puts his name on a barbecue sauce? You know that’s good, too. Okay, technically we put Nolan Ryan’s name on a barbecue sauce, but only because he Read More

Happy Friday, everyone. And to the Rangers fans among you, happy Home Opener Day as well. This season is particularly exciting for us because one of our clients, Nolan Ryan’s Beef, is beginning their reign as official beef and hot dog sponsor of the Texas Rangers. While this probably isn’t the most shocking news you’ve Read More

Schaefer Advertising Co.

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Fort Worth, TX 76104




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