Moving pictures move people. Did someone famous say that, or did we just make that up? Dibs. Anyway, there’s no real point in writing about our videos; just watch some of them below. Feel free to make some popcorn first.
When the Texas Ballet Theater needed a way to reinvigorate their marketing, we created a comprehensive marketing campaign that expanded their ticket sales from a steady group of subscribers into a larger group of new season ticket holders. The Problem Season subscriptions to Texas Ballet Theater, while strong, had stagnated. Subscribers were offered the Read More
Telling the story of an elite collegiate baseball program is a large task – and it’s one that we help TCU Baseball accomplish every year. But, like every task that our team tackles, it’s best to take it one small step at a time, day in, and day out. Since 2014, we’ve worked with the Read More
There is no limit, no maximum and no end to what can be achieved by simply opening the door to potential. This type of potential—the kind that’s filled with possibility—runs abundantly inside the halls of the Key School. It pours itself into its surroundings to empower teachers, parents, students and even the very ground on Read More
One of our clients, Air Comfort, is located at the heart of Southeast Texas, where Hurricane Harvey hit a few months ago. While the area was still reeling, they came to us with an urgent request – help us create a powerful video that embodies how we’ve been part of the community effort in dealing Read More
On June 11, TCU Baseball punched a ticket to their 4th consecutive College World Series. To break it down for you, they have finished their season on the field in Omaha in 2014, 2015, 2016 and now 2017. We are beyond proud of our client’s achievements but also honored to work with such and elite program Read More
Justin’s Place, a local non-profit organization, exists to enhance the life of a child trapped in generational poverty. Unfortunately, statistics show that a child’s life typically can’t be fully restored until the life of the family is restored. Justin’s Place comes alongside families in need, and helps establish balance by restoring hope and building a foundation Read More
Two years ago we reintroduced a 100-year-old cheer back into popularity among the TCU faithful and the Fort Worth community alike. This cheer has soaked into the collective TCU community and is now a highlight of the TCU fan experience. It’s a part of student orientation, a staple across social media and tailgate talk, and Read More
On the heels of our spring campaign launch, that introduced Gus, the baby gorilla to the world, we are proud to showcase our new TV spot for the Fort Worth Zoo. This spot is a 30 second summary highlighting the fun, educational and majestic moments that happen everyday at the zoo. With over 400 different species of animals, 15 different exhibits and Read More
Did you know that right here in Tarrant County we have one of the premier Fire Service Training Facilities in the Southwest, an elite culinary kitchen experience and a world class dance program? We do. Across 7 campus’, Tarrant County College offers these unbelievable programs and facilities to put success within reach for over 50,000 students. Shot Read More
Sometimes you get to work with clients that have a little extra special meaning. And for Charlie Howlett, TCU Baseball is one of those. Back in 2003, he was a fresh-faced frosh on the Horned Frog baseball team under Coach Lance Brown. Don’t be mistaken; Charlie is way tougher than he looks. As a catcher, Read More
It only seems natural that when tasked with solving the summer heat, the Fort Worth Zoo would look to their animal’s strategy: The watering hole. One of the coolest mysteries of the year, was the 14,000-square-foot, zero-depth splash called Safari Splash. We created member invites, an email campaign and an identity system to introduce this all-new Read More
The Riff Ram cheer has been a part of Horned Frog history for over 100 years, but it had become little more than an occasional homage to the school’s legacy. In 2014, TCU asked Schaefer to devise a way to reintroduce the Riff Ram cheer as part of the game day experience – and the Read More
There’s so much more than hiring a good actor and flipping on a camera to producing top quality video content. We’ve recently teamed up with the folks at 1820 Productions to bring TTI’s Ask The Specialist (ATS) series to life. Take a peak behind the curtain with Korey Miller, one of the directors of the Read More
Four years ago, Schaefer was asked to create a spokesman character for TTI, Inc., a $2B electronic components distributer that had just been acquired by Berkshire Hathaway. Thus the Specialist was born, and since then he’s been fighting bad guys and saving production lines both in videos and a comic book series. Both have been Read More
The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed Amendment Read More
When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a Read More
This was the second year Schaefer got to produce the annual TCU Baseball video. The team was coming off a very successful year, yet they still felt the sting of coming up short in the College World Series. For 2015, both the coaches and players had an even greater resolve to take it all the Read More
Check out this video we put together for logistics client, Source Support Services. It only takes a couple minutes to watch, and you’ll learn way more about logistics than you were planning to learn today.
The Scan—a web video series on technology security—came about just like any other project. A former Schaefer employee who now works for McAfee Security saw some silly videos we made and posted on our Facebook page. She thought, “Hey, that might work for us, too!” Happens all the time, right? She called, we said sure, then Read More
The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans Read More
Founded in 1984, Presbyterian Night Shelter is a non-profit organization that does more than just provide a place to sleep. Through a variety of services, they help clients on the journey from homeless to home. With new services being added and new building projects underway, they came to Schaefer for rebranding and fundraising materials. The Read More
The Story When Nolan Ryan Beef made Kroger their exclusive retailer, they asked us to help generate awareness for this partnership while driving customers to Kroger stores to buy beef. With a limited marketing budget, we had to get creative if we were going to make a splash in a market the size of the Read More
The Story When the Fort Worth Zoo tells you they’ve got something big coming, you naturally go think elephant, giraffe, hippo – that kind of thing. Not even close. This time it was bugs. Enormous, animatronic bugs that moved, flapped, hissed and even sprayed. Thirteen of them would be located throughout the park to greet Read More
Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!
An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and Read More
The Story JPS Foundation is a non-profit arm of John Peter Smith Hospital that helps raise money for things the hospital budget doesn’t cover such as baby supplies for low-income women, clothes for the homeless and medicines for those who can’t afford them. When it came time for their annual employee giving campaign, they came Read More
We created this spot for TCU last summer for their inaugural season in the Big 12. With TCU’s first game tomorrow against LSU it felt like a good time to post the spot. We were very proud to work with TCU on this project and be apart of the historic moment for the university.
In an effort to bring awareness to the consequences that littering can have on Metroplex waterways, our client Tarrant Regional Water District (TRWD) partnered with several cities in the DFW Metroplex to develop a campaign called Reverse Litter. Our campaign featured four :15 TV spots that aimed at showing how litter on land ultimately ends up Read More
It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the Read More
When our client, Flash Global Logistics, asked us to help launch their new product, we did. (Sometimes we can be pretty literal.)