December 10, 2014

Archives

Schaeferites are inspired by all kinds of things. One look at our desks will tell you that: toys, baseballs, elephant figurines, mugs from places we’ve been, etc. The nature of explorers is that we go out into the world, gather inspiration and bring it back. However, sometimes that inspiration comes to us. Ladies and gentlemen, we give you Moondream, the paper that turns translucent when you emboss it.

“Oh. Hey. Christmas card.”

But what should we emboss? How about our building? Yeah, our building. From our home to yours? Yes. Christmas or holidays? Christmas. Candle to put inside? DO IT. Wait, too expensive. It’s okay, people have candles. What if they burn their houses down? Include instructions. Who’s going to fold and stuff and stamp them? We are.

And that’s the brief but accurate history of this year’s Christmas card. Hope it finds you well.

Schaeferites are inspired by all kinds of things. One look at our desks will tell you that: toys, baseballs, elephant figurines, mugs from places we’ve been, etc. The nature of explorers is that we go out into the world, gather inspiration and bring it back. However, sometimes that inspiration comes to us. Ladies and gentlemen, we give you Moondream, the paper that turns translucent when you emboss it.
“Oh. Hey. Christmas card.”
But what should we emboss? How about our building? Yeah, our building. From our home to yours? Yes. Christmas or holidays? Christmas. Candle to put inside? DO IT. Wait, too expensive. It’s okay, people have candles. What if they burn their houses down? Include instructions. Who’s going to fold and stuff and stamp them? We are.
And that’s the brief but accurate history of this year’s Christmas card. Hope it finds you well.

December 8, 2014

Schaefer Christmas Retreat

The annual Schaefer Christmas party is always preceded by several months of planning, intrigue and lies, resulting in something of a cat-and-mouse game between the party planning committee and those who get off on ruining surprises.
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After a concerted effort to make us all think we were flying somewhere (convincing many), we loaded up on Thursday morning and drove to our destination: a 16,000 square foot mansion on Lake Travis near Austin.

Arriving earlier than expected, the party planners called an audible – a wine tasting and tour at nearby Flat Creek Estate. Not a bad way to kill an hour.
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After unloading the trailer and exploring the enormous house and grounds, we began the business of the day. This trip was to be part year-in-review, part looking ahead and part Burning Man. That is, a tamer, fully-clothed Burning Man without all the costumes and glitter.
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Nicknames were earned, lingo was added to the already expansive Schaefer lexicon and we all came away with a clear vision of our goals for 2015. Some people also left with a headache.
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Stay tuned for big things next year. Thanks for being a part of this one, even if it was just by reading this blog. There are a lot more photos to look through on our Facebook page, so head on over there now, please.
Merry Christmas from all of us at Schaefer.

September 19, 2014

Zoo Ball

The Story

The annual Fort Worth Zoo Ball is their largest fundraising event of the year in support of the nonprofit, privately owned zoo. This is an elite affair put on by a committee of top Zoo donors who rely on Schaefer to help execute the annual theme. For 2014, the theme was inspired by the annual Festival of the Elephants in Jaipur, India. The central piece was to be a high-end invitation that would make Fort Worth’s elite excited about coming to the ball.

The Work

Our first step was immerse ourselves in Indian culture (via Google and World Market rather than the subcontinent itself, sadly). Through colors, textiles, patterns we began to get a good sense of direction for the piece. If only we had a designer who was really into elephants. Maybe one who has an elephant pen and mug and figurines all over her desk. Oh, right. Blair.

This theme was tailor-made for designer Blair Babineaux, whose love of elephants (and good design) made her the obvious one to take the lead. Both of these loves were apparent in the final result.

Describing the details of this piece would take approximately forever, but here are some highlights (or you could just look at the picture, right?). The six-panel invitation is printed on a thick pearlescent paper that was flooded with red on one side. Each unique panel was intricately laser cut by the folks at Artifacture in Dallas. Once folded, the invitation was secured with a die-cut bellyband featuring even more laser-cut elephants. The metallic gold envelopes were beautifully hand addressed by Lauren of Blue Eye Brown Eye calligraphy using a custom-mixed ink.

All told, we partnered with six different vendors to make our vision come to life (each of whom might lock the door when they see us coming next time).

The Results

The event was a big success, and the invitation was unanimously well received. Eight-foot replicas of the invitation panels were used as decorations at the Ball, and the chairwoman of the planning committee said, “This is my favorite invitation yet. I’m not sure how we’ll top it next year.”

We don’t know either, but, as always, we’ll seek what’s possible. Even if it does give us all gray hair.

UPDATE:

Schaefer was awarded a gold national Addy for the 2014 Zoo Ball invitation. This is our first national Addy award, and to give it some context, we were one of only 77 gold winners out of 40,000 entries. Needless to say, we’re proud and excited to represent Fort Worth among some of the top agencies in the country.

Check out the complete List of 2015 National Addy Winners

 

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