May 11, 2020

Archives

Let’s start by getting to know you a little better. Tell us about yourself.

I’m a Libra and an ENFP. I’m married with an 8-year-old daughter named Brielle and a little baby lady due in July. My husband Stephen is a comedian and the head chef of our household; he currently specializes in creating culinary masterpieces based on my vague cravings.

What’s something you love to do?

I love hanging out at “The French Salon” with my friends and cousins…which is anywhere we post up together to discuss all things life. It’s our take on the French Salons of olden days where thought leaders discussed politics, art, humanity, literature, and social change… the place where democracy was born. Although we’re not always discussing such heavy topics— sometimes we just quote Billy Madison or talk about which Vanderpump Rules cast members we are most like.
I also love spending time with Stephen and Brielle, making them indulge my lofty craft ideas, the latest being “Valentine’s Day Fondue Craft Party,” and the next being “St. Patrick’s Day Lucky-To-Have Box and RAK (random acts of kindness) Day.”

What’s your favorite place?

At any family get together, surrounded by my loud, hilarious, and loving family, who I refer to as “my people.” The food, the company, and the conversation are what make it my favorite place to be.

What do you love about the job?

In general, I love the psychological aspects of digital marketing, figuring out what people like and staying in tune with the constantly changing landscape. I’m a learner by nature, so having a continuous need to develop new skills is something I need in a role.

If you could do anything besides what you are doing now, what would you do professionally?

I’d be a writer because I feel like I have a lot of stories to tell. I play it pretty fast and loose with grammar and punctuation, so that could be a hurdle I’d have to overcome if I were going to be a successful writer.

What is the last thing you binge-watched?

Fleabag. The main character is really crass, and she’s humanly awkward – which I relate to. She doesn’t have a manufactured sense of awkwardness or nerdiness, and her life is messy with a lot of gray areas which I think makes her character so relatable.

What’s your favorite book?

I don’t have a specific favorite, but here’s my top 5:
Frannie and Zooey, by J.D. Salinger
All Over but the Shoutin,’ by Rick Bragg
The Liars Club, by Mary Karr
Sapiens: A Brief History of Humankind, by Yuval Noah Harari
The entire Harry Potter series

If you could live in any sitcom, which would it be?

The Office, because it’s one of my favorites.

Are you a listener or a talker?

I’m a listener because I love people’s stories.

If you had to eat one thing for the rest of your life, what would it be?

This is a very difficult question, I’m a very food-driven person. The meal that I don’t get tired of is homemade fried chicken, with chipotle mashed potatoes, two yeast rolls, and peppered gravy.

What’s your favorite children’s story?

“The Giving Tree.” It was the first book I read out loud to my dad.

If you had an extra hour of free time every day, what would you spend it doing?

Writing, reading, or doing puzzles – I love jigsaw puzzles. Realistically though, I’d end up spending the hour playing with my dog Jackson, he’s a good little buddy who loves all of my silly made-up games such as “Threshold” and “Puppy Parkour.”

Why Schaefer?

I’ve been looking for the right agency fit for about five years, but I haven’t wanted to compromise what I want in company culture or core values. I follow DFW “Best Places to Work,” and Schaefer was on the list. After doing some research, Schaefer seemed to check all of my boxes and the whole portfolio of the agency’s work was so impressive. As soon as I met the team, I knew this was the exact place I wanted to be!

Let’s start by getting to know you a little better. Tell us about yourself.
I’ve been married for about five years to my husband Joshua, and we have a two-year-old daughter named Avery. We’re very much in toddler mode right now— she’s 2 going on 22, and she shares a lot of my same qualities – she’s very independent. We spend a lot of our time in Keller and Southlake, and we lead worship at Milestone Church in Keller. Joshua plays guitar in the band, and I’m a singer, mostly backup (laughs), but I also play piano and enjoy playing it with Avery. I spend a lot of time with my family and my twin sister either shopping or just hanging out – we’re connected at the hip.

What’s something you love to do?
I make a lot of stuff – I’m very crafty. Hobby Lobby and Michaels are my happy places, and I get strange angst when I can’t go to Hobby Lobby on Sundays. You name it, and I can make it. I’ve made mums, wreaths, planned events like baby showers and wedding showers. I’m the crafty person in the family, I can literally make anything.

I also really love to travel – Italy and Spain are my favorite places to be. My husband and I really love Europe.

What’s your favorite place?
I’m kind of a homebody. As much as we go out and do things, my favorite place to be is at home on the patio with my family. We love to crank up the music and garden together. You show me an outdoor plant, and I can probably name it. I worked for a landscape architecture firm in Newport, Rhode Island, which I really loved. I grew up going to my grandmother’s farm in Missouri, and we’d go crazy picking fruits and vegetables and flowers together.

If you could do anything besides what you are doing now, what would you do professionally?
Voiceovers (begins singing ‘Do You Want to Build a Snowman’), I think about being Kristen Bell every single day. I guess it’s not too late to go that route, but I don’t know how I’d get started with that. I acted a lot in high school performances, and at Texas Tech I went to the theater and saw that they were having auditions, and I just had to go in and audition to see if I could get in and have some fun – and I got the lead role! I played in Sondheim’s A Funny Thing Happened on the Way to the Forum. It is a riot of a performance. I just love acting, it was the best experience ever.

What is the last thing you binge-watched?
I watched all three seasons of The Marvelous Miss Maisel. It was so good, and I identify a lot with the lead character, “Midge.”

What’s your favorite book?
It goes way back – my favorite book was always Little Women. I’m such an old soul, I love reading classics. Growing up, we visited Boston and went to Louisa May Alcott’s house. In Concord, Massachusetts, we visited Walden pond where Emmerson and Thorough lived and worked – it was incredible.

What’s your favorite children’s story?
With Avery, there are so many children’s stories right now. We love Goodnight Moon. There’s something so special and timeless about it. The illustrations are just so magical. There are also two little kittens in it, and one looks just like our cat Penelope.

If you had to eat one thing for the rest of your life, what would it be?
It’d be a Neapolitan style Margherita pizza – I could eat one every day.

If you had an extra hour of free time every day, what would you spend it doing?
Probably craft time at Kimberly’s Craft Corner.

If there weren’t any more computers, what would be your new occupation?
Voice overs, for sure. I’ve always been told that I have a really good voice.

Any words of advice?
Something I’ve learned over the years is, it’s not necessarily about the work that you’re doing – yes that’s important – but it’s how you get there. I don’t think anything we do can be done alone, but I really lean on the team around me to accomplish things.

As I get older, I try to begin every day with gratitude by trying to be actively thankful for the people in my life, our health, and everything else It helps keep me positive.

What do you love about the job?
I love that my focus is on analytics and insights – which is my strength – but I’m also focused on how I can help out in other areas. I just like to be able to offer my expertise whenever I can. I love the fact that everybody is so receptive to hear what each other has to say.

Why Schaefer?
Being a Fort Worth native, I wanted to get back to my roots. I grew up going to the Fort Worth Zoo, the Kimbell Art Museum, and other key areas of Fort Worth – all of those are my first memories. So, when the opportunity arose to work close from home, I jumped on it. I just wish I got here sooner, really. I really love the culture at Schaefer, it really feels like you’re at home. Everyone goes above and beyond to make you feel welcome.

Let’s start by getting to know you a little better. Tell us about yourself.

When anyone asks me “where I’m from,” it’s sometimes hard for me to answer. I grew up living in Dallas, Fort Worth and several cities in between, so many areas of DFW feel like home. Growing up, I played every sport I could – volleyball, gymnastics, cheerleading, soccer, and track. I made so many lifelong friendships and learned a lot about work ethic through playing sports; that really has a lot to do with who I am today.

What’s something you love to do?

Honestly, just being outdoors anywhere I can, and living in Austin, that’s pretty easy to accomplish. There’s so much in Austin to do outdoors – from random concerts in the park to hiking and yoga, really anything. I love Barton Springs Pool – it’s the best thing to visit after work and just jump in and relax. That’s the place I recommend anybody to go when they’re visiting Austin.

What’s your favorite place?

Probably Paris, France (not Texas). My husband Adam proposed to me there, so it is where I spent one of the best days of my life.

What is the last thing you binge-watched?

I am borderline obsessed with Shark Tank, and I probably watched nine in a row. I love thinking of [good and bad] invention ideas. Most recently, I’ve thought of a device that puts sheets on people’s beds automatically and I would name it “Oh Sheet.”

What’s your favorite book?

I like to read to learn. I love many books written by John Piper, but the latest book I’ve read is called Switching on Your Brain, by Dr. Caroline Leaf. I enjoy reading about how your beliefs shape your abilities. 

If you could live in any sitcom, which would it be?

Friends, it just gets better every time I watch it.  

Are you a listener or a talker?

I’m a listener.

If you had to eat one thing for the rest of your life, what would it be?

Cheeseburgers. Clark’s in Austin is especially awesome, I love it.

What’s the scariest thing you’ve done for fun?

On one of my birthdays in college, I convinced one of my friends to skip class and go skydiving with me. Long story short, we probably shouldn’t have used a Groupon on such a life-risking activity. We were fine, but you couldn’t pay me to do it again. 

If you had an extra hour of free time every day, what would you spend it doing?

I would spend it on improving my cooking skills and making new recipes of my own. I think it is such a gift to have the ability to pass down personal recipes to friends and family.

If you could do anything besides what you are doing now, what would you do professionally?

Architecture has always interested me. Similar to what I do now, there are no real black-and-white answers. Thinking of how complex and the number of people involved in a project is beyond comprehension.

What do you love about the job?

I think that every day is different. I look at the clock and can’t figure out how the time passed. Most questions or problems we face on the account service team aren’t black-and-white, and that really energizes me. I love working with clients to make complex brand priorities into simplified, powerful strategies and with the creative team to turn highly technical medical jargon into a compelling brand story.

Why Schaefer?

“Leave it better than you found it,” is somewhat of family motto I grew up with. Everyone who makes up the Schaefer team shows up every day with genuine and purposeful intention to do just that.

Let’s start by getting to know you a little better. Tell us about yourself.

I’m a native Texan, and I’m full of Lonestar pride. I’m the oldest of three children, and my younger brother was my “archrival,” in school at Baylor. I met my boyfriend in high school and we have been dating for seven years. I was always a TCU fan growing up, but never thought I’d end up attending. But, long story short, I wound up loving the school of communications and became a Horned Frog shortly thereafter! I’ve also danced all of my life, but I stopped in college because I thought I was done with it – I was just tired. However, I missed dancing so much that I began teaching dance at the studio MoveMINT in Fort Worth.

What’s something you love to do?

I love listening to country music because it brings up a nostalgic, summer feeling– it just sounds warm for some reason. I really gravitate toward Texas country music because of the grittier sound that doesn’t sound too “pop-y”. My boyfriend and I are constantly going to country concerts around town, and it always reminds me of being at the lake or driving in a Jeep with the top down. My musical taste is pretty wide because of my history with dance, but a country song is always mixed into my playlist somewhere.

What’s your favorite place?

My favorite place is my grandparent’s lake house in Granbury. It’s close to the metroplex, and it’s the perfect mix of being at the beach, and in the country – it’s such a weird, great little sweet spot. My grandmother calls it her “little cottage.” It’s great having coffee on the boat or the dock. It’s also super fun to go out there with my siblings to just have fun and spend time together. As I’ve gotten older, I really appreciate how slow the pace is at the lake house, it’s incredibly relaxing.

What is the last thing you binge-watched?

Jack Ryan, but I mostly binged it because I wanted to find out how it ended. However, my favorite show that I’ve binge-watched recently is The Marvelous Miss Maisel.

If you could live in any sitcom, which would it be?

Friends, because I have this side of me that wants to pick up and move to New York, which is largely due to Friends and Frank Sinatra. There’s a charming, elegant side to the city. Plus, I grew up watching – it brings a sense of comfort. People would call me a Monica, but I really try to be more like Rachel.

Are you a listener or a talker?

A talker. But I am so aware of it that I am CONSTANTLY challenging myself to talk less in conversations. From what I’ve gathered, I am an enneagram 3 wing 2, so that is very on-brand.

If you had to eat one thing for the rest of your life, what would it be?

Italian food. My dad’s family is Italian, and I couldn’t imagine life without it. After traveling to Italy, I acquired more of an appreciation for the culture around the food rather than just the taste. Plus, learning about the culture has made cooking Italian food with my grandmother even more special, as she did the same with her mom.

What’s your favorite children’s story?

You are Special, by Max Lucado. I used to go to this Fine Arts camp at our church every summer and the woman that ran it would read this book to us every year. Reading it now, even the summary, makes my heart swell and my eyes well.
In a village, there live many different Wemmicks. The Wemmicks walk around all day and give each other either a gold star or a gray dot sticker. A Wemmick named Punchinello always tries his best to receive gold stars from the other Wemmicks but only receives gray dots for not doing well enough. One day, he meets a Wemmick named Lucia who doesn’t have any gold stars or gray dots because they don’t stick to her. Punchinello doesn’t want any stickers on him either so Lucia tells him to visit their maker, Eli. Eli explains to Punchinello that if he is not bothered by what the other Wemmicks think then the star and dots will not stick to him either.

If you could do anything besides what you are doing now, what would you do professionally?

Something culinary. If I have a midlife crisis, I imagine I’d go to culinary school. I’m not the type to do anything crazy like that, but if I did, I’d love to pursue a culinary profession.

What do you love about the job?

I love the people – everybody has been super nice, especially my direct teammates Krista, and Ali. They’re very considerate and understanding that this is my first real work experience, but also guiding me along the way. It’s great because I’ve always wanted older sisters, and they really feel like that to me. I love the culture here at Schaefer, it feels like a family.

Why Schaefer?

Right off the bat, I loved the building. I interviewed during Christmas time, so I was able to see it in all its’ decorated glory and that hooked me from the beginning. The intentionality behind each process and person really sealed the deal. This opportunity was dropped in my lap when I wasn’t expecting it and things like that are usually the best blessings.

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Matt, I’m a rock climber, writer, and unprofessional cook. I’ve been writing for as long as I can remember, but I officially began publishing at 19 in the Dallas Observer, doing editorial pieces about art installations, concerts, and a little bit of everything else, too. The Observer was a lot of fun for a college kid, but ultimately, journalism just wasn’t worth the byline for me. There were a lot of late nights, all of the deadlines were hot, and the pay just wasn’t worth it.

What’s something you love to do?

I love learning, anything that stimulates the left side of my brain, really. I learn something every time I cook, climb and read or write. Learning plays a huge role in cooking, and every time I try a new recipe, I’m learning about the smells, geography, and people of a place. It tells me about what ingredients surround some far-off location, informs me about the tradition and values of an area. Cooking really is an amazing tool for exploration.

What’s your favorite place?

Nocelle, Italy, which is up the mountain from Positano on the Amalfi coast. The natural beauty combined with the hospitality of the people, the food, and the laid-back attitude is everything to me – everything I want from life can be found there. It’s an other-worldly, ethereal escape. Plus, they have incredible coastal climbing there.

If you could do anything besides what you are doing now, what would you do professionally?

Probably cook, but I would try to do it in a place where local ingredients and techniques mean something more than profits. This is definitely a “pie-in-the-sky” sort of dream because commercial restaurants are all about the bottom-line. I’d be completely happy with a shack by the coast that cranks out good, local, authentic cuisine where people can relax and share a quiet meal and some killer wine.

What is the last thing you binge-watched?

The Boys, on Amazon. It’s a show that asks the question “what if superheroes lived among us, and had real human motivations?” It’s great – it’s cool to see what would happen if someone with superhuman powers was tempted by social power, money, lust, etc. I strongly recommend it. Plus, it has an amazing, dry sense of humor and fantastic cast.

If you could live in any sitcom, which would it be?

Community. The humor is off the wall and there’s an irreverence that exists in community college that they really lean into. The world they’ve created is lighthearted, good-natured and idyllic, so it just speaks to me. In spite of all of the weirdness and wild plot-points and disfunction, the show is character-driven by a small group of students that care about each other and their school. 

Are you a listener or a talker?

Listener, full stop.

If you had to eat one thing for the rest of your life, what would it be?

This is really hard. My dad is my primary culinary influence, and we’ve always played this game where you have to describe everything on your plate that you’d eat for your final meal. Over the years, that food has changed.
My dad’s cooking is southwestern, focused on green chile and traditional New Mexican food. It’s a family staple, and I can’t recall a time when he didn’t roast and press his own red chile. So, it would be red chile enchiladas from Big John’s Chile Farm in Las Cruces, with a fried egg on top and a glass of milk for the heat. If it were something that I was cooking, it’d be homemade pasta and pesto. But, I gotta give this one to my dad.

What’s your favorite children’s story?

Jack Tales, from my Grandpa T, which is a book of folk tales he used to tell us as children. They’re Appalachian folktales from the Blue Hills region – Arkansas, Kentucky, Tennessee, all those Smoky Mountain states. They’re the earliest stories I can recall, and my grandfather is an amazing orator – he was a physics professor for years and has a rich voice and enjoys telling stories. It’s just a magical book, and I don’t think I will ever be able to locate a copy. 

If you had an extra hour of free time every day, what would you spend it doing?

Definitely spend quality time with my wife, Blair; probably cooking, hiking, or gardening.

If there weren’t any more computers, what would be your new occupation?

I’d probably still be a writer in some capacity, I would just use a pen and paper instead of a computer and accept the carpal tunnel consequences.

What do you love about the job?

I love using both sides of my brain to tell stories and earn results. My role is a blend of analytical crowd trend analysis and branded storytelling, so it’s fun to research and learn about the market, and then create strategies and content that performs within the vertical. Both sides of the job present different challenges, and I love that – it’s never boring.

Why Schaefer?

Good people and good challenges.

Let’s start by getting to know you a little better. Tell us about yourself.
I’ve lived all over – from Oklahoma to Colorado, Ohio to Indiana, and finally, we settled in Texas, which is always where I wanted to be. My desire for design goes back to when I was a child. My first project was building a matchbox city with my brother, and I got to create logos and billboards for the faux businesses in the city. It was a lot of fun.

What’s something you love to do?
I enjoy photography and playing games with my family. Lately, we’re enjoying playing Ticket to Ride, which is the perfect balance of strategy and enjoying each other’s company. It’s not so demanding that you can’t visit with people at the table.

What’s your favorite place?
The Rocky Mountains. I just love the experience of the mountains. When I was growing up in Denver, we’d go into the mountains just about every weekend to camp, and fish in the streams. I spent a lot of summers near Aspen, and I just fell in love with the experience.

What do you love about the job?
I love working with the creative team to help deliver high-level solutions for our clients.

If you could do anything besides what you are doing now, what would you do professionally?
If I weren’t in design or production, I’d like to be a writer. I have written a children’s book, and I just really love writing. I like being able to get all of the ideas out of my head. I have notes everywhere because I’m thinking all of the time.

What’s your favorite book?
Rework, by Jason Fried and David Heinemeier Hansson. I really love the concept they present about viewing our work and approaching it from a healthy perspective.

What’s your favorite children’s story?
Oh, the Places You’ll Go, by Dr. Seuss. I love all things Dr. Seuss, but that one is my favorite.

Are you a listener or a talker?
I’m a better listener than a talker. I love learning about things and people. My dad taught me that I need to approach interacting with people like a news reporter – to ask questions and seek to understand people.

If you had to eat one thing for the rest of your life, what would it be?
Pizza, because you can use it as a platform and customize with whatever toppings you like.

If there weren’t any more computers, what would you do with your time?
Either researching or writing about something having to do with social studies, history and how people interact with each other.

What’s the scariest thing you’ve done for fun?
The only thing I can think of isn’t all that scary. A friend of mine took me and some of my kids rock climbing in Oklahoma. He was really good at climbing and setting up everything and teaching us about climbing – it was just a really neat experience.

Why Schaefer?
I was introduced to Schaefer through a creative placement opportunity, where I was able to work freelance for just over a year. I was extremely impressed with the culture and the people.

Let’s start by getting to know you a little better. Tell us about yourself.
I am the youngest of three siblings and grew up among cowboys and musicians, living a dreamy Texas lifestyle. It was a never-ending stream of country music events and lots of rodeos growing up. For as long as I can remember I loved art but also had a bend towards business – when I was looking for a profession advertising seemed to be the perfect fit!

What’s something you love to do?
I get a lot of fulfillment out of encouraging people and championing others. I also really enjoy trying new recipes and cooking with friends. I just recently made a healthy twist on butternut squash stuffed pasta! I am constantly experimenting to transform complex, delicious recipes to be healthier and easier to make. I also really enjoy gardening – the whole process is important and in order to get what you really want you can’t skip or rush things. It’s simple yet profound.

What’s your favorite place?
When I was 20 I visited Cinque Terre in Italy. I have never been the same. It’s the best, there is truly no comparison.

What do you love about the job?
I love how many people I get to interact with every day. I rub shoulders with brilliant and skilled individuals. Everyone at Schaefer is really talented and they’re exceptional at their specific disciplines. I get to learn a lot from them!

If you could do anything besides what you are doing now, what would you do professionally?
Mostly likely I would want to do some sort of management consulting. Working with business to develop their people and processes would be a lot of fun.

What is the last thing you binge-watched?
Hallmark Christmas movies. The horrible thing is that I don’t know the names of these movies. They’re just movies that you put on – some are cheesy, some are romantic, some are funny – and you just have them on. Without fail they all fall in love in the end, they all have insane Christmas decorations that no realistic home has, but they are just feel good kind of movies.

What’s your favorite book?
The Return of the Prodigal Son, by Henri Houwen. This book is based on the famous painting by Rembrandt that is in St Petersburg. It tells the story from each character’s perspective and is truly fascinating. I am a real nerd!

If you could live in any sitcom, which would it be?
I feel like my high school was Friday Night Lights, so I kind of already have lived in that!

If there weren’t any more computers, what would be your new occupation?
I think it would be really fun to be a tour guide. I would get to explore each place by myself, come up with the perfect itinerary, then share it with people. That would be the perfect computer-less job.

What’s the scariest thing you’ve done for fun?
Paragliding – it wasn’t super scary, but it’s definitely the scariest thing I’ve done for fun.

What’s your favorite children’s story?
Nancy Drew, all of the Nancy Drew series is so good. She is the original girl boss that always solved the mysteries. It seemed like she somehow stumbled into all of these mysteries and was always fearless in the face of fear!

If you had an extra hour of free time every day, what would you spend it doing? 
If I had an extra hour of free time every day, I would probably go to different museums to find all of my favorite pieces of art. Right now, my favorite local museum is the Modern Art Museum because it often has unique exhibits. My favorite non-local museum is the Louvre in Paris – it’s so fantastic. It’s the most “in-awe” I’ve ever been at a museum. I feel like no amount of time there is enough!

Why Schaefer?
Ken made a really strong first impression on me as a businessperson and a man involved in the community. I saw an opportunity that fit my strengths, but would also grow me in a lot of ways that would prepare me for anything in the future. Also, I really liked the distinct company culture that I saw interviewing and knew I wanted to be on the team.

Any words of advice?
Fear of failing will keep you from trying. Don’t be afraid to fail.

Let’s start by getting to know you a little better. Tell us about yourself.
I was born and raised in North Richland Hills, but I would always come to Fort Worth whenever I got the chance. I live in Arlington Heights right now so I get to hangout in Fairmount, the Historic District and West 7th. I’m basically right in the center of everything, it’s the best. I love Fort Worth.

I’m the youngest of five children – I have one sister and three brothers. With all of their spouses and children it’s a crazy blast and I love it, I love being around a lot of crazy passionate people, so it’s good that I work at Schaefer (laughs).

I have a dachshund named Luka (after the Dallas Mavericks player). I’ve been a Mavericks fan for as long as I can remember, and had a dachshund named Dirk growing up, so his name is a nod to the next generation.

What’s something you love to do?
I love cooking, and I’ve loved moving into the city and experiencing all of the fun and weird stuff happening around Fort Worth. Going to big events like the Main Street Arts Festival, finding new restaurants and just experiencing the city is a lot of fun.

What’s your favorite place?
My family’s lake house on Lake Cypress Springs, which is about two hours east of Fort Worth. We attempt some really bad wake surfing – we call ourselves the Mickey Mouse Club of the lake. But it’s really just great everyone being together.

What do you love about the job?
I love that every day is very different. I’m in a unique position in the agency where I get to work with for several wonderful account managers, and I actually get to work with just about every person in the agency. It’s really cool to watch experts do their thing. I really enjoy the research aspect of my job.

If you could do anything besides what you are doing now, what would you do professionally?
I’ve always thought it would be really fun to be a newscaster. Every character in pop culture named “Meredith” is either a mean girl or a newscaster, and I’d much rather be a newscaster. Look at The Parent Trap (mean blonde mom named Meredith), Meredith from The Office, or Meredith Grey from Grey’s Anatomy, who isn’t crazy, but is definitely high strung. For newscasters, you obviously have Meredith Land who I grew up with as the Dallas NBC anchor. So yeah, mean girl or newscaster.

What is the last thing you binge-watched?
Boy Meets World on Disney+. I’m basically reliving my childhood everyday after work. It’s so wholesome, and so good. I love that it’s truly a family show – great jokes for adults and kids.

What’s your favorite book?
Most recently, I read Anthony Bourdain’s Kitchen Confidential, which I read in like 3 days. It’s so fascinating, I love cooking, so it’s fun to observe a subculture that I knew nothing about. It was awesome to read about him growing up on the line in weird restaurants, and watch restaurants work or fail, and understanding the business side of them as well.

If you had to eat one thing for the rest of your life, what would it be?
Enchiladas, sour cream chicken enchiladas to be more specific. My trick is to go to Rosa’s and order the kid’s chicken enchilada meal and size up the drink and you save like 4 bucks – it’s amazing.

What’s the scariest thing you’ve done for fun?
I got lost in Hong Kong and was like “eh, we’re good.” I was studying abroad, and it was myself and four of my friends, and the five of us had gone off to do a beach day, and we were coming back from our beach day, but we realized that we didn’t know the number of the cab company. So, we’re on a remote beach in Hong Kong, and we eventually figured out the cab number and got back to the area where we were going. So, we wandered around for a bit in Hong Kong to find the most affordable Michelin Star restaurant on the eastern hemisphere, and we had amazing dim sum and pork sticky buns. I think we ordered like six helpings of them, every time the server came by we ordered more.

Why Schaefer?
I had a couple of friendly connections at Schaefer, but the biggest reason is that I wanted to work at a place where I was valued, and felt like I could grow. Schaefer is very different than other agencies – for a lot of reasons – from the building to the people, it’s just a different feel.

Any words of advice?
Something we always say in account service is “if you get through your entire day and don’t scratch anything off of your to-do list, you still had a productive day.” You can start the day with expectations and a list of things to do, but it’s impossible to predict what the day will throw at you. It’s always about managing the project that’s currently in front of you.

October 24, 2016

Don't Forget to Write

In an age where everything is digital and your family and friends are a FaceTime away, writing a letter by hand and sending it through the mail is a lost art. There is something very personal about receiving a note that’s both thoughtful and handmade. We wanted to encourage our digital world to slow down and craft a note to their loved ones so we Don’t Forget to Write.
Arts Goggle is an initiative of Near Southside Inc. and is in its 14th year of existence. We have participated for the last 5 years and always enjoyed plugging into the community we spend so much time in. With the size of this year’s festivities and the addition of local businesses, our team aimed at pairing down our involvement without paring down our impact. We have consistently attempted to engage the community through unique encounters with: lemonade, body art and chalk–but this year needed a creative twist. After brainstorming, we resurrected an idea to create a postcard series that both: encouraged the novelty of handwriting while becoming collectible items themselves. There wasn’t a moment of hesitation to recruit Trust Printshop to gauge the feasibility of screen-printing the paper goods. So we designed press sheets that had 5 cards to the page and Trust delivered beautiful duo-tone prints with an unexpected (but welcomed) texture to the ink that really made them feel unique.
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After the cooperation of multiple agency hands cutting down and tying our card sets with butcher string, our product was ready for the public. At the event, we set up a tent and displayed posters with our simple pricing: ¢25 to send one postcard and $5 for the set. We spoke with hundreds of people and encouraged people to send cards to people they love. We met with illustrators, nihilists, philanthropists and novelists. Some stayed to just write a card, some shared their cards and others politely declined. But whether they sat at our brown craft covered picnic tables or not, Arts Goggle was inspired to cherish and resurrect the art of rhetoric and postage.
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Addy Kryger came to us from the magical land of Kansas, as a budding senior at TCU, eager to get her hands on account coordination, social media and marketing. And we gave her a run for her money. As an intern, she was super driven, extremely resourceful, brought homemade cupcakes to a set (on her off-day), rocked with us at the Battle of the B®ands and ultimately fought her way into our hearts. She just finished her Bachelor of Science in Strategic Communication this May, and we couldn’t be more ready to bring her on. We scored 11 Golds at this year’s AAF awards, but none beat this Addy! And before we lose your attention, here are some questions she answered:
Schaefer: So Addy, you opted out of the gap year right after college? What gives?
AK: Yes. I got back as quick as I could.
Schaefer: What did you do on your vacation?
AK: I had two weeks in-between my internship and starting full time. The first week, I went apartment hunting, found an apartment, signed a lease, moved out of a house and into a two-bedroom apartment… on the fifth floor. I have one roommate who moves in in July. So that was a lot of fun. And the second week I went home to Kansas City.
Schaefer: Other than being from Kansas City and now living on the fifth floor, what should we know about you?
AK: That’s a good question. I like to have fun. I’m a fun person–
Schaefer: Like Spongebob fun?
AK: Like Amanda Bynes fun. [pause for laughter] But I’m also a hard worker– I get my work done and then it’s fun time. Hahahaha!
Schaefer: So a twerker?
AK: Definitely a twerker, hahaha!
Schaefer: Okay, if you could be a food, what food would you be?
AK: If people were going to eat me… My mind immediately jumps to cake.
Schaefer: We talkin’ fun-fetti or…
AK: I’m thinking chocolate…Like decadent..
So there you have it folks! She can’t escape baked goods and she’s certainly not in Kansas anymore. Drop her a line and introduce yourself!