At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows.
We helped deck out the booth (and the humans) in all sorts of zombie hunting gear. We had zombie themed props and giveaways – we even had makeup artists at the booth to give people the undead makeunders they always wanted. No surprise, it was a hit. The client agreed it was one of the most successful Spiceworld showings yet, and there’s no doubt that our concept left a lasting impression on attendees.
The Scan—a web video series on technology security—came about just like any other project. A former Schaefer employee who now works for McAfee Security saw some silly videos we made and posted on our Facebook page. She thought, “Hey, that might work for us, too!” Happens all the time, right? She called, we said sure, then we had to figure out how to make it happen.
All we lacked were studio lights, a teleprompter, microphone, sound recorder, editing software and the know-how to use it all. Other than that, we were set. So in true Schaefer form, we got the things we needed, figured out how to use them and created a well-received web series that’s been going strong for a year. Take a look at the episode below, then go watch all the rest on YouTube.