Remember when we developed a unique brand and identity for the Hurst Conference Center’s bridal market, Lumiere Ballroom? We’ve continued to promote this unique positioning to the local bridal market through both traditional and non-traditional means. The goal of our most recent campaign was simple: book more tours. We knew that by viewing the venue, Read More
Google unveiled a new logo today. And while they chose not to run it past us first, we feel sure that they’re still very curious what our opinions are on the matter. Therefore, I’ve assembled our crack team of rebranding experts to weigh in on the update. Blair: My first impression is that I like Read More
Flash Global Logistics was in need of a new logo that more accurately reflected their brand identity – including the company’s global solutions, evolving culture and growing customer base of emerging companies. Considering the scope and implications of a change on this scale, we would like to prepare for a full rebranding initiative, beginning with Read More
Founded in 1984, Presbyterian Night Shelter is a non-profit organization that does more than just provide a place to sleep. Through a variety of services, they help clients on the journey from homeless to home. With new services being added and new building projects underway, they came to Schaefer for rebranding and fundraising materials. The Read More
This year, the Hurst Conference Center came to us with a problem. As always, we came back with a solution. Problem: How can we increase our wedding and reception bookings and overcome the negative perceptions that engaged couples have of a conference center as a wedding venue? Solution: Develop a unique brand and identity for Read More
Schaefer Advertising recently rebranded Tallulah & Company, a Fort Worth interior design company led by Ally Arlington. She’s the very talented designer who is responsible for the beautiful environment we work in every day. She tasked our team with developing an identity that could exude a timeless style with a flair for the unexpected. It Read More
Last year, JPS Health Network charged us with reinvigorating their brand and changing the perception that this county hospital was dated, distant and becoming irrelevant in the community. By doing so, we could inspire the employees within the network to have greater pride in their organization and in the quality care they provide for their Read More
J.L. Matthews Co. is a third generation family-owned business based in Fort Worth that specializes in top-of-the-line safety equipment and apparel for lineman and arborists. They recently came to us with the challenge of updating their brand without losing the history and values that still shape the company today. Founded in 1946 by Joe L. Matthews, their main Read More
