Justin’s Place, a local non-profit organization, exists to enhance the life of a child trapped in generational poverty. Unfortunately, statistics show that a child’s life typically can’t be fully restored until the life of the family is restored. Justin’s Place comes alongside families in need, and helps establish balance by restoring hope and building a foundation that will provide the strength and resources needed to move out of generational poverty and toward a crisis free life of self-sufficiency.
Justin’s Place came to us during a point of growth and transition. Having been appointed the lead benefactor of the Women Empowering Women 2017 Inaugural Luncheon, they were in need of a video for the event that articulated their mission and the real people involved. With that in mind, the goal of the video was to secure funding as well as community backing for their cause.
In the spirit of being true explorers, we first had to evaluate the brand and elevate it. Their original logo was very dated and didn’t reflect the level of professionalism and mission behind Justin’s place. It wasn’t part of what they were asking for, but we felt the need to improve it. The client was extremely receptive to the new design and felt it better embodied the look and feel they are wanting to share with others.
We come alongside families in need and establish balance by restoring hope and building a foundation.
Crown of Thorns
We begin with the heart issues. Our programs are rooted in biblical principles and grounded in the love of God.
Everything we do is to enhance the life of a child.
With the new logo established, we moved immediately into video development. The concept for the video centered around portraits of motherhood. These moving portraits show the many faces of motherhood and allow for a collective narrative that tells the story of what Justin’s Place does and why it matters. Capturing the significance of the need, while preserving the dignity of those in need was an extremely important balancing act.
We only had three weeks to concept, shoot and edit the video, and we were trying to complete the entire project at no cost to Justin’s Place. To accomplish that, we needed a true partner. So we turned to 1820 Productions
. When we shared the story, they immediately agreed to participate and donate their services. 1820 Productions went above and beyond all expectations and shot an amazing video. They only had 2 days to make the edits and they put together the vision perfectly.
The fundraiser the video was developed for raised more than $82,000 with 252 people in attendance. The video was posted on Instagram and Facebook with 3,407 views and 240 views on Youtube. Justin’s Place now has a video they can use at fundraisers, on their website, and on different social media platforms that embodies their values and further conveys their mission to a wider audience. The video turned out remarkable and helped the fundraiser become even more of a success and have a larger impact on the community. We helped spread the word and share the message of what Justin’s Place is doing, and what they will continually do for others.
Founded in 1984, Presbyterian Night Shelter is a non-profit organization that does more than just provide a place to sleep. Through a variety of services, they help clients on the journey from homeless to home. With new services being added and new building projects underway, they came to Schaefer for rebranding and fundraising materials.
The open door logo was birthed out of a game of catch in the side yard. That probably had nothing to do with it, but it’s how we got the creative juices flowing. While the door is symbolic of the roof Presbyterian Night Shelter provides to the homeless, it’s also a symbol of permanent housing, which is the goal for everyone who stays there. For many, the Night Shelter is the only door open to them. But there’s hope on the other side.
Another aspect of the project was fundraising materials for a new women and children’s housing project on the Night Shelter property. While the original ask was for printed materials, we looked at the fundraising goals as well as the potential donor base and decided that a video would be the most effective way to go.
Filmed on a shoestring budget by our, at that time, brand-new friends at 1820 Productions, the video sought to convey a single, powerful idea: home isn’t a place, it’s a feeling. As you hear businessmen and women, professionals and even someone who is currently homeless talk about home, the specifics might be different, but the feeling is universal. Punctuating it all is the surprising statistic that 85% of homeless people don’t stay that way.
Homelessness is a curable condition. And we’re proud to help Presbyterian Night Shelter in their mission to end homelessness in Tarrant County.
JPS Foundation is a non-profit arm of John Peter Smith Hospital that helps raise money for things the hospital budget doesn’t cover such as baby supplies for low-income women, clothes for the homeless and medicines for those who can’t afford them.
When it came time for their annual employee giving campaign, they came to us with a challenge. Donations had been in decline for several years, as well as the number of employees who were donating. Employee involvement is an important metric when applying for funding, so it was up to us to bring the numbers up.
When you think of fundraisers for non-profits, you might think about the poster board thermometer that is gradually filled in with red sharpie. When the goal is a large sum of money, it can easily feel like the dollar or two you have to spare won’t make much of a dent. Since we needed as many people to participate as possible, we had to overcome this perception.
Our idea was to show that a small donation—even as little as a dollar—could actually have a real impact. That’s because many of the things JPS Foundation provides, such as a pair of socks or a pedometer, cost very little. We called the campaign Small Change, Big Impact and used a series of four videos to show how even inexpensive items could make a big difference in a person’s life.
It’s clear that JPS employees took the message to heart. JPS Foundation raised over $200,000 as a result of this campaign, up from $95,000 the previous year. The number of employees who participated also rose from 685 to 1019 in one year. And while it’s always great to see that a campaign worked, we’re most proud of the real, life-changing impact those stats represent.