Near Southside


June 10, 2015

Paint the town hot pink

We love our neighborhood of Near Southside here in Fort Worth, and we try to be neighborly whenever possible. So when residents started complaining about business patrons parking in front of their houses, we were there to help. See, there’s this perfectly good parking garage just off Magnolia street, but a lot of people didn’t know about it. How do we remedy this? With advertising, of course!

Schaefer created the “Park the Garage” campaign using eye-catching street banners to point people in the right direction. We also provided table tents, buck slips and coasters to local businesses to help reinforce the message. With all that hot pink, there was basically no way for upstanding gourmands to miss that great, big, juicy parking garage just waiting for their vehicles.

Today, the garage is in use, the neighbors are happy and there is peace and tranquility in Near Southside once again. All thanks to some well-placed, brightly colored information.


June 22, 2013

The one thing

It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and around Arlington. And what better place to engage than at the Ballpark in Arlington?

Rangers fans were introduced to the advanced services MCA offers right in their own backyard with both traditional and digital messaging throughout the ballpark. The takeaway? For all of their advanced care offerings, their priority is always one thing: the patient.