The Story Clearfork is a new mixed-use development on what was the last undeveloped piece of the legendary Edwards Ranch. Many Fort Worth landmarks like Texas Christian University and the Fort Worth Zoo now sit on what once was Edwards Ranch property, but the Clearfork portion remained virtually untouched since 1848. Having just completed the Read More
Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media. And Read More
“If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media. Read More
Billboard creative for Nolan Ryan Beef and Texas Burger.
When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show. We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo Read More
In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come. Rather than putting up traditional banners or billboard signage, we created a concept Read More
The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were Read More