March 17, 2020

Archives

Let’s start by getting to know you a little better. Tell us about yourself.

When anyone asks me “where I’m from,” it’s sometimes hard for me to answer. I grew up living in Dallas, Fort Worth and several cities in between, so many areas of DFW feel like home. Growing up, I played every sport I could – volleyball, gymnastics, cheerleading, soccer, and track. I made so many lifelong friendships and learned a lot about work ethic through playing sports; that really has a lot to do with who I am today.

What’s something you love to do?

Honestly, just being outdoors anywhere I can, and living in Austin, that’s pretty easy to accomplish. There’s so much in Austin to do outdoors – from random concerts in the park to hiking and yoga, really anything. I love Barton Springs Pool – it’s the best thing to visit after work and just jump in and relax. That’s the place I recommend anybody to go when they’re visiting Austin.

What’s your favorite place?

Probably Paris, France (not Texas). My husband Adam proposed to me there, so it is where I spent one of the best days of my life.

What is the last thing you binge-watched?

I am borderline obsessed with Shark Tank, and I probably watched nine in a row. I love thinking of [good and bad] invention ideas. Most recently, I’ve thought of a device that puts sheets on people’s beds automatically and I would name it “Oh Sheet.”

What’s your favorite book?

I like to read to learn. I love many books written by John Piper, but the latest book I’ve read is called Switching on Your Brain, by Dr. Caroline Leaf. I enjoy reading about how your beliefs shape your abilities. 

If you could live in any sitcom, which would it be?

Friends, it just gets better every time I watch it.  

Are you a listener or a talker?

I’m a listener.

If you had to eat one thing for the rest of your life, what would it be?

Cheeseburgers. Clark’s in Austin is especially awesome, I love it.

What’s the scariest thing you’ve done for fun?

On one of my birthdays in college, I convinced one of my friends to skip class and go skydiving with me. Long story short, we probably shouldn’t have used a Groupon on such a life-risking activity. We were fine, but you couldn’t pay me to do it again. 

If you had an extra hour of free time every day, what would you spend it doing?

I would spend it on improving my cooking skills and making new recipes of my own. I think it is such a gift to have the ability to pass down personal recipes to friends and family.

If you could do anything besides what you are doing now, what would you do professionally?

Architecture has always interested me. Similar to what I do now, there are no real black-and-white answers. Thinking of how complex and the number of people involved in a project is beyond comprehension.

What do you love about the job?

I think that every day is different. I look at the clock and can’t figure out how the time passed. Most questions or problems we face on the account service team aren’t black-and-white, and that really energizes me. I love working with clients to make complex brand priorities into simplified, powerful strategies and with the creative team to turn highly technical medical jargon into a compelling brand story.

Why Schaefer?

“Leave it better than you found it,” is somewhat of family motto I grew up with. Everyone who makes up the Schaefer team shows up every day with genuine and purposeful intention to do just that.

Recently, the Schaefer team attended Fort Worth’s 2020 American Advertising Awards (ADDYs), which celebrates excellence in advertising. This year, Schaefer received 20 total awards – ten of which were gold awards, including Best of Show – Print for the Texas Ballet Theater’s 2019/20 Season Posters. We are truly humbled by the recognition and reminded of how fortunate we are to work for incredible clients that collaborate with us to create impactful campaigns.
Receiving recognition for our work is a celebration of our team and our clients, who diligently work together to produce campaigns that rise to the top of a crowded, competitive market. We’re grateful to work in an industry that encourages innovative ideas and incredibly proud of the entire Schaefer team, who come to work every single day committed to our mission to Make Life Better.

Best of Print:

  • Texas Ballet Theater 2019/20 Season Poster Campaign
    Judge’s Award – Best of Print

Gold Awards:

  • Texas Ballet Theater 2019/20 Season Brochure
    Sales and Marketing – Collateral Material – Brochure – Single Unit:
  • Fort Worth Zoo Ball Untamed Invitation
    Sales and Marketing – Collateral Material – Special Event Marketing – Card, Invitation, Announcement – Single Unit
  • Texas Park & Wildlife Foundation’s Texas Road Trip Invitation
    Sales and Marketing – Collateral Material – Special Event Marketing – Card, Invitation, Announcement – Single Unit
  • Schaefer Christmas Cards
    Direct Marketing – Advertising Self Promotion – Collateral – Branded Elements
  • Texas Ballet Theater Sleeping Beauty Poster
    Out-Of-Home & Ambient Media – Poster – Single Unit
  • Texas Park’s & Wildlife Foundation’s Texas Road Trip Poster Series
    Out-Of-Home & Ambient Media – Poster – Campaign
  • Texas Ballet Theater 2019/20 Season Poster Campaign A
    Out-Of-Home & Ambient Media – Poster – Campaign
  • Texas Ballet Theater 2019/20 Season Poster Campaign A
    Out-Of-Home & Ambient Media – Poster – Campaign
  • Texas Park’s & Wildlife Foundation’s Texas Road Trip Illustrations
    Elements of Advertising – Visual – Illustration Series
  • Texas Ballet Theater 2019/20 Season Illustrations
    Elements of Advertising – Visual – Illustration Series

Additionally, the Schaefer team was humbled to win 11 silver and bronze awards for clients across several industry verticals, including Hillwood Communities, Kimbell Art Museum, River and Blues Festival and TTI.

Special Shout Out

One of our team members, Julia Cooper, won a gold ADDY for her independent work with the Japanese Akita Club of America. She won a Direct Marketing Award – Specialty Advertising – Apparel for creating a Komainu Bomber Jacket for J.A.C.A. We couldn’t be happier for Julia, and we are incredibly proud of her initiative and excellent work.

Let’s start by getting to know you a little better. Tell us about yourself.

My name is Matt, I’m a rock climber, writer, and unprofessional cook. I’ve been writing for as long as I can remember, but I officially began publishing at 19 in the Dallas Observer, doing editorial pieces about art installations, concerts, and a little bit of everything else, too. The Observer was a lot of fun for a college kid, but ultimately, journalism just wasn’t worth the byline for me. There were a lot of late nights, all of the deadlines were hot, and the pay just wasn’t worth it.

What’s something you love to do?

I love learning, anything that stimulates the left side of my brain, really. I learn something every time I cook, climb and read or write. Learning plays a huge role in cooking, and every time I try a new recipe, I’m learning about the smells, geography, and people of a place. It tells me about what ingredients surround some far-off location, informs me about the tradition and values of an area. Cooking really is an amazing tool for exploration.

What’s your favorite place?

Nocelle, Italy, which is up the mountain from Positano on the Amalfi coast. The natural beauty combined with the hospitality of the people, the food, and the laid-back attitude is everything to me – everything I want from life can be found there. It’s an other-worldly, ethereal escape. Plus, they have incredible coastal climbing there.

If you could do anything besides what you are doing now, what would you do professionally?

Probably cook, but I would try to do it in a place where local ingredients and techniques mean something more than profits. This is definitely a “pie-in-the-sky” sort of dream because commercial restaurants are all about the bottom-line. I’d be completely happy with a shack by the coast that cranks out good, local, authentic cuisine where people can relax and share a quiet meal and some killer wine.

What is the last thing you binge-watched?

The Boys, on Amazon. It’s a show that asks the question “what if superheroes lived among us, and had real human motivations?” It’s great – it’s cool to see what would happen if someone with superhuman powers was tempted by social power, money, lust, etc. I strongly recommend it. Plus, it has an amazing, dry sense of humor and fantastic cast.

If you could live in any sitcom, which would it be?

Community. The humor is off the wall and there’s an irreverence that exists in community college that they really lean into. The world they’ve created is lighthearted, good-natured and idyllic, so it just speaks to me. In spite of all of the weirdness and wild plot-points and disfunction, the show is character-driven by a small group of students that care about each other and their school. 

Are you a listener or a talker?

Listener, full stop.

If you had to eat one thing for the rest of your life, what would it be?

This is really hard. My dad is my primary culinary influence, and we’ve always played this game where you have to describe everything on your plate that you’d eat for your final meal. Over the years, that food has changed.
My dad’s cooking is southwestern, focused on green chile and traditional New Mexican food. It’s a family staple, and I can’t recall a time when he didn’t roast and press his own red chile. So, it would be red chile enchiladas from Big John’s Chile Farm in Las Cruces, with a fried egg on top and a glass of milk for the heat. If it were something that I was cooking, it’d be homemade pasta and pesto. But, I gotta give this one to my dad.

What’s your favorite children’s story?

Jack Tales, from my Grandpa T, which is a book of folk tales he used to tell us as children. They’re Appalachian folktales from the Blue Hills region – Arkansas, Kentucky, Tennessee, all those Smoky Mountain states. They’re the earliest stories I can recall, and my grandfather is an amazing orator – he was a physics professor for years and has a rich voice and enjoys telling stories. It’s just a magical book, and I don’t think I will ever be able to locate a copy. 

If you had an extra hour of free time every day, what would you spend it doing?

Definitely spend quality time with my wife, Blair; probably cooking, hiking, or gardening.

If there weren’t any more computers, what would be your new occupation?

I’d probably still be a writer in some capacity, I would just use a pen and paper instead of a computer and accept the carpal tunnel consequences.

What do you love about the job?

I love using both sides of my brain to tell stories and earn results. My role is a blend of analytical crowd trend analysis and branded storytelling, so it’s fun to research and learn about the market, and then create strategies and content that performs within the vertical. Both sides of the job present different challenges, and I love that – it’s never boring.

Why Schaefer?

Good people and good challenges.

Earning highly qualified leads is critical to the success of a conversion-based digital campaign, and Schaefer Advertising employs a blend of intelligent thinking and data tools to develop strategic campaigns that yield highly qualified leads that meet our client’s business objectives.

The Approach

Pomona – by Hillwood Communities – is a master-planned community in Manvel, TX, located just south of Houston. To meet their sales goals, Pomona depends on driving awareness and conversion in order to build foot traffic to their community, and ultimately close home sales. In 2019, Schaefer Advertising leveraged very specific and unique tactics to create a full-funnel digital marketing strategy for the community.

To begin the marketing planning process, the Schaefer team carefully scrutinized data related to Pomona’s key target audiences by evaluating the current homebuyer segment against prospective homebuyers. This information provided us “look-a-like” profiles that we applied to our targeting criteria, enabling us to get very specific demographics, psychographics and geographical insights. As a result of this granular audience definition, we were able to identify that many of Pomona’s homebuyers were employed at the Texas Medical Center, located just 15 miles from the community.

With this knowledge, the Schaefer team developed a very targeted GeoFencing campaign as a tactic within the integrated digital strategy.

The Goals

  • Move high-value prospects through the lead funnel by:
    • Building brand awareness for Pomona among a very specific subset of the medical community within the Texas Medical Center
    • Capturing a strategic audience group to retarget with outbound marketing efforts
    • Driving qualified leads from the medical community to model homes within Pomona
    • Closing home sales in Pomona

The Strategy – Hyper-Targeted Geofencing

GeoFencing is a targeted digital strategy that specifically serves display ad units to users who have entered a digitally fenced area. In order to structure a GeoFencing campaign, a virtual fence is mobilized around the targeted area to capture prospects and then deploy ads. A corresponding conversion zone is also established, allowing advertisers to track prospects from the GeoFence to the conversion zone. At Schaefer, we utilize variations of GeoFencing strategies across verticals to satisfy numerous goals such as driving event ticket sales or, in this case, selling homes.

Pomona Map

For Pomona, our team devised a GeoFencing strategy focused on capturing highly qualified prospects at the Texas Medical Center. We identified five key parking garages used by medical professionals that mirrored a large portion of the current residents of Pomona. Additionally, we eliminated patient traffic in order to maximize the media spend on the most qualified prospects. After outlining our geographic target area, we developed specific ad creative to target those audiences, with messaging focused on proximity between home and work – “Pomona, just minutes from the Texas Medical Center.”

The Ads

Pomona GeoFencing Ads

The Results

  • First GeoFencing campaign delivered 245,000 impressions and 18 conversions of highly qualified leads.
  • Second GeoFencing campaign delivered 335,000 impressions and 40 conversions of highly qualified leads.
  • The entire campaign delivered 580,000 impressions and a total of 58 conversions.

Making Life Better

A community is made up of far more than just buildings and geography. It’s about the people that say hello to each other every day, the experiences they share and the memories they make as neighbors. All of this turns a collection of buildings into a living, breathing community. We are proud to partner with Hillwood Communities, and help shape the fabric of their neighborhoods by delivering their message to the right audiences, and filling their communities with vibrant people.

February 14, 2020

Day in. Day out.

Telling the story of an elite collegiate baseball program is a large task – and it’s one that we help TCU Baseball accomplish every year. But, like every task that our team tackles, it’s best to take it one small step at a time, day in, and day out.

Since 2014, we’ve worked with the TCU baseball team and Head Coach Jim Schlossnagle to create a video that helps attract the best baseball players from across the nation and shares the team values. We work closely with Coach Schlossnagle to talk about team dynamics and the themes that the team will source for inspiration that year.

This year’s theme was “consistency of purpose” applied throughout all walks of life. Beyond being baseball players, each athlete is also a student, a child, a friend, an ambassador, a budding young professional – the list goes on. For Coach Schlossnagle, if all that the TCU baseball program focuses on is getting better on the field, then they’ve failed these young players as mentors. The video serves as a reminder that the team believes in producing well-rounded young men that are capable of accomplishing goals on the field, in the classroom, and in their personal and professional lives.

The video starts small, focused on feet on the floor – the first step anyone needs to take to accomplish their goals is getting out of bed and setting upon their course. The video gets wider and walks the central characters through multiple scenes of their everyday life – from bedroom, to the gym, walking around campus, getting food at the cafeteria, through practice on the field, and back into bed – a day in the life. The process repeats as the camera expands its view of the subjects, and then focuses on all of the little aspects the characters practice on the field as they build toward the big game, while intercutting more of their personal lives as students and young men.
The narrator speaks to the value of consistency, and honestly depicts that it’s an inglorious, repetitive process that gradually builds a person up to be better than they were yesterday, brick-by-brick.

“The goal isn’t to better than the other guy. The goal is to be better than myself. At least 1% better than I was yesterday. Day, after day, after day. Consistency isn’t exciting – it’s necessary.”

The entire video communicates the small steps that we each take toward bettering ourselves. The editing and musical elements speak to that consistent repetition as the scenes cut in and out and the beat builds – small, consistent stylistic elements that communicate the overall message of the video.

Making Life Better

Motivation isn’t a concept specifically reserved for baseball players and athletes – it’s a fleeting feeling that every single one of us has to find, harness and control to meet our own goals. With this video, we hoped to create a message that extends beyond baseball and motivates each of us to use consistency to accomplish their goals every single day – day in, and day out. 

Credits:
Concept by: Schaefer Advertising Co. and Scott Porter
Produced by: Schaefer Advertising Co. and N8 Visuals Inc.
Music: The Seige by Run For Your Life –  Licensed through Musicbed
Voice Talent: Zach Mayo

February 4, 2020

The commercial kid

Let’s start by getting to know you a little better. Tell us about yourself.
I’m a writer, and from San Antonio originally. I love dogs, and I have two of them. Every dog I’ve ever owned has actually found me. I’m married to Matt Arnold, and we’ve known each other since we were in seventh grade, but didn’t get together until we were in college at UTSA. I got my start in PR, but transitioned into advertising because I was more curious about it, and I’ve always had a pension for ads. When I was little (like watching Nickelodeon little) I would get excited about the commercials, and when we eventually got a TiVo, I would fast-forward through the boring parts of the shows to get to the commercials.

What’s something you love to do?
I love vacuuming, because there’s something so cathartic and therapeutic about seeing a floor before and after it’s been cleaned. But not just floors, I would vacuum any surface. I love finding new music and sharing it with someone I know will enjoy it. I love listening. When you truly listen, people tell you their story—how they got here, what their opinions are, their world view. But my favorite stories always involve what someone learned from an experience. I love asking questions—the “why” behind something is a huge driver for me. My mom definitely got annoyed with that one.

What’s your favorite place?
This is a funny one, and so generic but, home. Home is San Antonio. When I think about it, it warms me up. My family and friends, the scenery, the familiarity of the routes you drive, all of it makes me warm and fuzzy.

If you could do anything besides what you are doing now, what would you do professionally?
I don’t know what it’s called, but the people who create soundtracks for movies. Not a composer. But the people that select the music from an existing library to set a tone in a moment or even the entire movie. The people that see a script and decide what musical emotion needs to hit the hardest to make this movie/scene/feeling ‘pop’ or resonate. I don’t know what they’re called, but I would love that job.
(After post-interview research, we found that the title is ‘Music Director’ or Music Supervisor)

What is the last thing you binge watched?
Cheer, don’t judge.

What’s your favorite book?
My favorite book is actually a children’s book called Where the Sidewalk Ends. It has a lot of poems and life lessons and it still holds up well in adulthood. I think there’s something lovely about finding something really enlightening in something so simple.

If you could live in any sitcom, which would it be?
I honestly would say Boy Meets World. It’s kind of like a throwback to growing up: your problems are simple, life is light and every day is a new adventure with your best friends so definitely Boy Meets World.

Why Schaefer?
The camaraderie, and that it feels like a home. Culture is something every agency talks about, but at Schaefer you can feel it. And right away. I love that we do projects that extend into the community, and at a higher-level, I really think that we live our motto and make life better for people all over the world.

If there weren’t any more computers, what would be your new occupation?
Couldn’t I still do the same thing? Put pencil to paper, you know what I mean?
(She’s right, she could still be a copywriter.)

What’s your favorite children’s story?
Clown Arounds Go on Vacation, it’s a riot. And the first book I ever read. The whole thing is told through a series of jokes. It used to make me laugh out loud as a child. It’s kind of a family heirloom. Complete with family drama and everything! When my cousin found out my aunt had given me the original from our childhood, dinner got uncomfortably tense… we still don’t talk about it. You can get a copy on Amazon, but it’s not the same.

If you had an extra hour of free time every day, what would you spend it doing?
I would spend it talking to my granny, my mom’s mom. She lives in San Antonio, and my favorite memory of her is getting in the car with and belting the entire soundtrack of the “Sister Act,” which by the way is a great album. It has a lot of pop-y renditions of church hymnals that you can’t get out of your head.

Let’s start by getting to know you a little better. Tell us about yourself.
I’ve lived all over – from Oklahoma to Colorado, Ohio to Indiana, and finally, we settled in Texas, which is always where I wanted to be. My desire for design goes back to when I was a child. My first project was building a matchbox city with my brother, and I got to create logos and billboards for the faux businesses in the city. It was a lot of fun.

What’s something you love to do?
I enjoy photography and playing games with my family. Lately, we’re enjoying playing Ticket to Ride, which is the perfect balance of strategy and enjoying each other’s company. It’s not so demanding that you can’t visit with people at the table.

What’s your favorite place?
The Rocky Mountains. I just love the experience of the mountains. When I was growing up in Denver, we’d go into the mountains just about every weekend to camp, and fish in the streams. I spent a lot of summers near Aspen, and I just fell in love with the experience.

What do you love about the job?
I love working with the creative team to help deliver high-level solutions for our clients.

If you could do anything besides what you are doing now, what would you do professionally?
If I weren’t in design or production, I’d like to be a writer. I have written a children’s book, and I just really love writing. I like being able to get all of the ideas out of my head. I have notes everywhere because I’m thinking all of the time.

What’s your favorite book?
Rework, by Jason Fried and David Heinemeier Hansson. I really love the concept they present about viewing our work and approaching it from a healthy perspective.

What’s your favorite children’s story?
Oh, the Places You’ll Go, by Dr. Seuss. I love all things Dr. Seuss, but that one is my favorite.

Are you a listener or a talker?
I’m a better listener than a talker. I love learning about things and people. My dad taught me that I need to approach interacting with people like a news reporter – to ask questions and seek to understand people.

If you had to eat one thing for the rest of your life, what would it be?
Pizza, because you can use it as a platform and customize with whatever toppings you like.

If there weren’t any more computers, what would you do with your time?
Either researching or writing about something having to do with social studies, history and how people interact with each other.

What’s the scariest thing you’ve done for fun?
The only thing I can think of isn’t all that scary. A friend of mine took me and some of my kids rock climbing in Oklahoma. He was really good at climbing and setting up everything and teaching us about climbing – it was just a really neat experience.

Why Schaefer?
I was introduced to Schaefer through a creative placement opportunity, where I was able to work freelance for just over a year. I was extremely impressed with the culture and the people.

The Fourth of July is all about tradition. Fireworks, hotdogs, cold beer, and in Texas, live country music and square-dancing. Beyond baseball and apple pie, there’s nothing more traditionally American than a good old fashioned picnic on Independence Day.
For Billy Bob’s annual 4th of July Picnic, we wanted to celebrate America’s birthday by creating a concert poster steeped in Americana convention. So, with an eye on tradition, and an ear on red-dirt country music, we began exploring the aesthetics of classic rock n’ roll posters for inspiration.


When rock n’ roll hit the scene, musicians needed a way to churn up local attendance to their shows without the help of the Internet, social media, or even a mature broadcast medium. Most musicians relied upon an artist to create concert posters that they could then pin up all over town to get eyes on their showtime. Early concert posters were illustrated by hand in two colors or less, and that’s the well from which we drew a lot of our inspiration. A lot of our influence came from the old Hatch Show Print style, which has been around since the late 19th century.
We chose to screen print the poster to honor the tradition of concert posters from the early 20th century, when screen printing was the most efficient and popular way of creating awareness for a touring rock n’ roll band. The poster was printed by Texas Graphic Resources, and done in two simple colors: red and blue. We printed a half-tone photo in blue on top of the solid red, which gives the poster more depth and dimension. Before photoshop, old-school screen printers used to practice this method to combine existing ideas without having to create completely new pieces of art.
We printed the poster on Neenah Environment Desert Storm 80# C – created by Neenah Paper. The heavier paper gives the poster a more substantial feeling, and the desert-craft color makes it look as if it could’ve been pulled from a collector’s library of classic concert posters, sandwiched somewhere between Buddy Holly and Bob Dylan.
The final result is a vibrant poster that features a blue soldier juxtaposed against a red guitar right in the center. The solider holding the guitar acts as the intersection between two American icons: celebrating Independence Day with music and joyous tradition, while also honoring the soldiers that made the ultimate sacrifice for our American freedoms.
As explorers, we often look forward to find the newest tools to help us accomplish a creative task. But, sometimes the nature of a project urges us to look back in time to find the right solution. For Billy Bob’s 4th of July Picnic, we journeyed back in time to create a memorable poster that celebrates the occasion with a rockin’ salute to the soldiers, music, and American traditions.

Addy Kryger came to us from the magical land of Kansas, as a budding senior at TCU, eager to get her hands on account coordination, social media and marketing. And we gave her a run for her money. As an intern, she was super driven, extremely resourceful, brought homemade cupcakes to a set (on her off-day), rocked with us at the Battle of the B®ands and ultimately fought her way into our hearts. She just finished her Bachelor of Science in Strategic Communication this May, and we couldn’t be more ready to bring her on. We scored 11 Golds at this year’s AAF awards, but none beat this Addy! And before we lose your attention, here are some questions she answered:
Schaefer: So Addy, you opted out of the gap year right after college? What gives?
AK: Yes. I got back as quick as I could.
Schaefer: What did you do on your vacation?
AK: I had two weeks in-between my internship and starting full time. The first week, I went apartment hunting, found an apartment, signed a lease, moved out of a house and into a two-bedroom apartment… on the fifth floor. I have one roommate who moves in in July. So that was a lot of fun. And the second week I went home to Kansas City.
Schaefer: Other than being from Kansas City and now living on the fifth floor, what should we know about you?
AK: That’s a good question. I like to have fun. I’m a fun person–
Schaefer: Like Spongebob fun?
AK: Like Amanda Bynes fun. [pause for laughter] But I’m also a hard worker– I get my work done and then it’s fun time. Hahahaha!
Schaefer: So a twerker?
AK: Definitely a twerker, hahaha!
Schaefer: Okay, if you could be a food, what food would you be?
AK: If people were going to eat me… My mind immediately jumps to cake.
Schaefer: We talkin’ fun-fetti or…
AK: I’m thinking chocolate…Like decadent..
So there you have it folks! She can’t escape baked goods and she’s certainly not in Kansas anymore. Drop her a line and introduce yourself!

February 29, 2016

ADDYs Rock!

On the heels of back-to-back Best of Show Awards, the Schaefer Team was honored with 29 awards, including 11 Golds and two Special Judges Awards at the local 2016 American Advertising Awards – proving that great creative and great results for clients is not mutually exclusive. The winning work demonstrates a broad range of creative depth across a wide range of clients including: Fort Worth Zoo, Mouser Electronics, City of Hurst, TTI Electronics, Botanical Research Institute of Texas, Fort Worth Creative Cooperative, TCU Athletics, Cassco Development Company. Additionally, Schaefer was recognized for several self-promotion pieces as well as work done for the 2015 American Advertising Awards.
UPDATE: Regional results are in! Schaefer won big taking home 2 Gold, 2 Silver and 2 Bronze. Now on to Nationals, our fingers are crossed for another win. (Remember our National win for Zoo Ball last year?)


Gold ADDY Award &
Regional Gold ADDY Award

Project: Zoo Ball
Client: Fort Worth Zoo
A pop-up invitation for the Fort Worth Zoo’s annual gala event, Zoo Ball, to raise money in support of the zoo’s ongoing mission of conservation.
View Work



Gold ADDY Award &
Regional Silver ADDY Award

Project: Zoo Preschool
Client: Fort Worth Zoo
An illustrated campaign and series of animal flash cards for the preschool program at the Fort Worth Zoo.
View Work


Gold ADDY Award &
Regional Bronze ADDY Award

Project: The Good Stuff
Client: Hurst Conference Center
A direct mail campaign and invitation to the Hurst Conference Center’s tasting event for local planners.
View Work



Gold ADDY Award

Project: Empowering Innovation Campaign
Client: Mouser Electronics
A campaign for Mouser Electronics centered around engineering and ingenuity through a partnership with spokesman Grant Imahara.
View Work


Gold ADDY Award

Project: Arts Goggle 2015
Client: Schaefer Advertising Co.
Created a 10ft x 40ft chalkboard and encouraged community participation for the annual Arts Goggle event on Magnolia.
View Work

Special Judges’ Award: Design

Zoo Preschool



Gold ADDY Award

Project: Amendment 28 Campaign
Client: AAF Fort Worth
A campaign centered around the passage of Amendment 28, which outlawed advertising and promote entries to the local ADDY Awards.
View Work


Gold ADDY Award

Project: Submission Protocol Video Campaign
Client: AAF Fort Worth
Video campaign showing proper protocol for the disposal of advertising and entry into the local ADDY Awards.
View Work

 


Gold ADDY Award

Project: Amendment 28 Logo
Client: AAF Fort Worth
Logo for the Department of Justice Anti Persuasion Division, the agency responsible for the enforcement of Amendment 28.
View Work 


Gold ADDY Award &
Regional Bronze ADDY Award

Project: Winners Book
Client: AAF Fort Worth
Newspaper style book announcing the repeal of Amendment 28 and showcasing the 2015 Fort Worth ADDY winners.
View Work

 


Gold ADDY Award

Project: Official Advertising Collection Receptacle
Client: AAF Fort Worth
Government packaging for the collection of illegal advertising and ADDY entries.
View Work 


Gold ADDY Award

Project: Amendment 28 Poster
Client: AAF Fort Worth
Large format poster to announce the outlawing of advertising with the passage of Amendment 28.
View Work

 

Special Judges’ Award: Concept

Amendment 28 Campaign



Silver

2014 BRIT Annual Report
Botanical Research Institute of Texas
Beastro Poster Campaign
Fort Worth Zoo
Spring Outdoor Campaign
Fort Worth Zoo
Preschool Campaign
Fort Worth Zoo
Empowering Innovation: Robotics Spotlight
Mouser Electronics
Empowering Innovation: Driverless Cars Spotlight
Mouser Electronics
Schaefer Business Cards
Schaefer Advertising Co.
Schaefer Website
Schaefer Advertising Co.
Creative Gauntlet No. 4 Poster
Fort Worth Creative Cooperative
Amendment 28 Website
AAF Fort Worth

Bronze

The Kelton Logo
Clearfork
Safari Splash Logo
Fort Worth Zoo
The Specialist Comic Book Series
TTI, Inc.
Southside T-Shirt
Schaefer Advertising Co.
Schaefer 2015 Christmas Card
Schaefer Advertising Co.