September 12, 2014

Archives

September 12, 2014

Riff. Ram. Bah. Zoo.

The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team.
 

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After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs of all ages. We’re asking the TCU Horned Frog Faithful to AMP IT UP (TCU Football’s campaign this year) and help make Riff Ram a tradition at home games again. Go Frogs!
 

Here is a collection of shots from behind the scenes.
Produced in partnership with Nutter Productions.

May 19, 2014

The Spotlight

Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!

August 22, 2013

Ryan Family Showdown

It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the hospitality and kindness of the entire Ryan family, it was truly a project I will never forget working on.
An overview of the spot:
Texas Rangers president and Hall of Famer Nolan Ryan faces off with his son, Reid Ryan, president of the Houston Astros, to see who is the master of the grill. In the end, Dad knows best, but the entire Ryan family wins and enjoys a family picnic featuring Nolan Ryan Beef.
-Nick

August 5, 2013

This Is Schaefer

May 15, 2013

Flashview Lifts Off

When our client, Flash Global Logistics, asked us to help launch their new product, we did. (Sometimes we can be pretty literal.)