November 5, 2013

Archives

When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show.
We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo offers by reminding the people of Fort Worth and surrounding areas of their wilder neighbors. We did this by trying to keep animals as close to actual size as possible throughout the varying media.
We kept backgrounds simple to further call attention to the animals as they cropped up around their “natural habitat” of Fort Worth.
Our approach led us to the headline: Real. Fun. On the one hand, it’s self explanatory, but it’s also a subtle comparison to movies, video games and other virtual forms of entertainment.

October 29, 2013

Cover Your Sneeze

Flu season is once again upon us. And without knowing it, a lot of extra germs could be as well.
The CDC requires healthcare providers to post visual alerts instructing patients to practice respiratory hygiene or cough etiquette. Most of the time, this manifests itself as cheesy cartoon illustrations, which are printed and laminated in-house. In other words, another flyer in a hospital or clinic that you don’t care to read. When JPS brought this challenge to Schaefer, we found a way to get the message noticed.

Photography by Robie Capps
 

October 19, 2013

Small change. Big Impact.

The Story

JPS Foundation is a non-profit arm of John Peter Smith Hospital that helps raise money for things the hospital budget doesn’t cover such as baby supplies for low-income women, clothes for the homeless and medicines for those who can’t afford them.

When it came time for their annual employee giving campaign, they came to us with a challenge. Donations had been in decline for several years, as well as the number of employees who were donating. Employee involvement is an important metric when applying for funding, so it was up to us to bring the numbers up.

The Work

When you think of fundraisers for non-profits, you might think about the poster board thermometer that is gradually filled in with red sharpie. When the goal is a large sum of money, it can easily feel like the dollar or two you have to spare won’t make much of a dent. Since we needed as many people to participate as possible, we had to overcome this perception.

Our idea was to show that a small donation—even as little as a dollar—could actually have a real impact. That’s because many of the things JPS Foundation provides, such as a pair of socks or a pedometer, cost very little. We called the campaign Small Change, Big Impact and used a series of four videos to show how even inexpensive items could make a big difference in a person’s life.

The Results

It’s clear that JPS employees took the message to heart. JPS Foundation raised over $200,000 as a result of this campaign, up from $95,000 the previous year. The number of employees who participated also rose from 685 to 1019 in one year. And while it’s always great to see that a campaign worked, we’re most proud of the real, life-changing impact those stats represent.

August 30, 2013

This is just the beginning

We created this spot for TCU last summer for their inaugural season in the Big 12. With TCU’s first game tomorrow against LSU it felt like a good time to post the spot. We were very proud to work with TCU on this project and be apart of the historic moment for the university.

August 26, 2013

Reverse litter

In an effort to bring awareness to the consequences that littering can have on Metroplex waterways, our client Tarrant Regional Water District (TRWD) partnered with several cities in the DFW Metroplex to develop a campaign called Reverse Litter.
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Our campaign featured four :15 TV spots that aimed at showing how litter on land ultimately ends up in our waterways. Every bit of these TV spots are real (no CGI animation was used), which made for a lot of planning to ensure we could create seamless transitions from scene to scene.
Click on the screenshots to view each spot, or learn more about our Reverse Litter campaign by clicking here.
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Each spot focuses on the most frequently found litter in our waterways: aluminum cans, styrofoam cups, plastic bottles and plastic bags.
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The emphasis of the campaign is that accidents do happen and you can unintentionally litter even when you don’t really mean to. Luckily, we can all be a part of the solution and help reverse litter by being more mindful of our actions and by lending a helping hand and picking up litter that you find near your home, office, school, street or playground.
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August 22, 2013

Ryan Family Showdown

It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the hospitality and kindness of the entire Ryan family, it was truly a project I will never forget working on.
An overview of the spot:
Texas Rangers president and Hall of Famer Nolan Ryan faces off with his son, Reid Ryan, president of the Houston Astros, to see who is the master of the grill. In the end, Dad knows best, but the entire Ryan family wins and enjoys a family picnic featuring Nolan Ryan Beef.
-Nick