Digital Content Strategist

Matt Lawson

Matt Lawson

Title: Digital Content Strategist
Nicknames: Matty, Matteo, Mattaccio (accio means bad in Italian when added to the end of a word.)
Senior Quote: “If you should be one thing, it’s efficient.”

As Schaefer’s Digital Content Strategist, Matt is responsible for delivering Schaefer’s story through a variety of marketing materials including case studies, white papers, blogs, and social media. In addition, Matt works with clients to create digital content strategies that drive qualified traffic to their online properties. Before working at Schaefer, he started his career in editorial publishing, where he worked as a writer and editor for the Dallas Observer, The American Heart Association and a very brief stint at YellowScene Magazine in Boulder, Colorado.

When he’s not working or writing, Matt enjoys hanging out with his wife Blair and their dog Toph, exploring new recipes, and rock climbing as much as his body and schedule allow.

Fun facts