We all know that gathering metrics and creating reports helps determine the success of marketing or advertising campaigns, but how we gather those metrics and turn them into meaningful presentations is at times difficult for us all.
Schaefer believes that a reporting approach should be more than an excel spreadsheet or a PowerPoint with graphics, so we put together a metrics and reporting “roadmap” that explores every aspect of the process. From the gathering, organizing, and graphing to analyzing and presenting, we wanted to dive into what makes up a successful campaign report.
Download our Metrics and Reporting Guide and hopefully all (or one) of these tips will help set you up for reporting success.
