About
A proper introduction.
Give us your goal and we will seek what’s possible. You don’t want a print ad. Or a radio spot. Or a TV commercial. What you really want is to accomplish something, whether that’s increasing profits, establishing your brand or what have you. Sometimes, a print ad is the right way to go. But what if it’s not?
At Schaefer, we preach goal-driven marketing. This simply means that we always begin with the what rather than the how. Going into a project with a preconceived execution is like advertising with one hand tied behind your back. Going into a project with a common goal makes everyone free to find the best solution, whatever it may look like. And hey, sometimes that’s a print ad.
We’re expert guides helping you summit Everest. We’ve been there many times, and we know the way. But if you can’t trust us to get you there, don’t hire us. Halfway up the mountain is no time to turn back. If you’d like a partner that will work for you like your brand depends on it, we’re probably the people for you.
Our Services
Marketing assessments
Strategic positioning and brand development
Proprietary and secondary research
Integrated communications development
Full service media planning and buying
Display – retargeting and persona Targeting
PPC
Social media and customer engagement
Broadcast
Out of home
Direct marketing
Lead generation & cultivation
Sales promotion/trade show strategies
Concept development
Copywriting
Brand identity
Design – print & digital
Website, multimedia design, development and management
Video concept and production
Full sourcing, negotiation and management to support creative services
The
Schaefer
Code
Resourceful
We have this habit of punishing ourselves by thinking big, then having to go figure out how to execute that big idea on-time and on-budget. But we always find a way. And that’s how we make your marketing budget work harder for you.
Authentic
Popeye said it best; we just had to make it plural, “We are what we are.” We’re different from each other, but we work as a team. It’s a little hard to explain, but anyone who’s been to our office understands our dynamic pretty quickly.
Enthusiastic
We love big ideas. We love challenges. We love breakfast tacos. We love funny YouTube videos. We love strategy, and we love art. And we especially love mixing those two together until they’re this delicious, brand-new flavor that you’re going to love too.
Collaborative
You hired us to do something we do better than you do. But you also know a lot of things about your business that we don’t know. Our job is to take you where you want to go, but that includes bringing you along for the ride.
Steadfast
If there’s one thing our clients can bank on, it’s that we always find a way to make it work. We’re relentless. We’re dependable. We don’t tap out. We’re that friend who stays and helps you clean up after a party. And you love that friend.