About

A proper introduction

Schaefer is an ambitious advertising agency based in Fort Worth, Texas. We’re experts in shaping stories and visual identities that not only set brands apart, but move them forward.

We work best with passionate partners who believe in their brand, product or idea. Approach every challenge as an opportunity. And dig deep to understand your business inside and out, always asking why before we think of how. Over the years, we’ve worked with lots of brands on everything from the name to the user experience, giving us the opportunity to test our approach and develop a method that inspires better ideas and better ways of sharing them. 

Simply put, we let experience drive intuition, strategy drive thinking and purpose drive creativity. And we do it every day for a diverse range of local and international clients.

Services

Let’s break it down

Strategy

  • Marketing audits
  • Strategic planning
  • Strategic positioning
  • Brand development
  • Primary research
  • Market insights
  • Competitive analysis

Creative

  • Concept development
  • Art direction
  • Copywriting
  • Brand identity
  • Design
  • Video and broadcast
  • Photography
  • Content creation

Web & Interactive

  • Web, app, mobile and digital design
  • Web, mobile and digital development
  • VR and AR

Media

  • Media planning and buying
  • Media execution and management
  • Analytics and insights
  • Competitive analysis

CRM

  • Database management
  • CRM strategy
  • Personalized content delivery
  • Email management
  • Customer segmentation
  • Persona development

Client Services

  • Full Service Project Management
  • Budget Development / Maintenance
  • Centralized Client Communications
  • Quality Control Management
  • Billing & Invoice Management

The Schaefer code

This is the part of the website where we’re supposed to sell you on our patent-pending process for solving your marketing challenge. And we would. But we don’t have one. We don’t stand on our heads or rub crystals together. We do not have an app for that. We just keep running until we get the touchdown. (See STEADFAST below.) “Working hard” isn’t a very sexy sounding process, but what it lacks in flash it more than makes up for in results. So rather than trying to impress you with our methodology, these are simply the values we employ while working on any project – yours included.

Resourceful
We have this habit of punishing ourselves by thinking big, then having to go figure out how to execute that big idea on-time and on-budget. But we always find a way. And that’s how we make your marketing budget work harder for you.

Authentic
Popeye said it best; we just had to make it plural, “We are what we are.” We’re different from each other, but we work as a team. It’s a little hard to explain, but anyone who’s been to our office understands our dynamic pretty quickly.

Enthusiastic
We love big ideas. We love challenges. We love breakfast tacos. We love funny YouTube videos. We love strategy, and we love art. And we especially love mixing those two together until they’re this delicious, brand-new flavor that you’re going to love too.

Collaborative
You hired us to do something we do better than you do. But you also know a lot of things about your business that we don’t know. Our job is to take you where you want to go, but that includes bringing you along for the ride.

Steadfast
If there’s one thing our clients can bank on, it’s that we always find a way to make it work. We’re relentless. We’re dependable. We don’t tap out. We’re that friend who stays and helps you clean up after a party. And you love that friend.