Doing great and doing good

We are Schaefer Ad Co., an independent advertising agency based in Fort Worth, Texas.

We combine insight and imagination to create powerful ideas and compelling experiences that help brands connect, inspire and move audiences to take action.

What we do

At Schaefer, thinking beyond the status quo is an important part of our process. It’s allowed us to push the boundaries in our creative work and partner with a diverse portfolio of clients and brands on everything from naming to user experience.


  • Marketing audits
  • Strategic planning
  • Strategic positioning
  • Brand development
  • Primary research
  • Market insights
  • Competitive analysis


  • Concept development
  • Art direction
  • Copywriting
  • Brand identity
  • Design
  • Video and broadcast
  • Photography
  • Content creation

Web & Interactive

  • Web, app, mobile and digital design
  • Web, mobile and digital development
  • VR and AR


  • Media planning and buying
  • Media execution and management
  • Analytics and insights
  • Competitive analysis


  • Database management
  • CRM strategy
  • Personalized content delivery
  • Email management
  • Customer segmentation
  • Persona development

Client Services

  • Full Service Project Management
  • Budget Development / Maintenance
  • Centralized Client Communications
  • Quality Control Management
  • Billing & Invoice Management

Be a good neighbor

It’s more than a motto. These are words we live by. Helping the city we call home build stronger communities is one of our biggest priorities. We take a hands-on, hyperlocal approach to create meaningful relationships with the people we work with and alongside. 

Our investment in Fort Worth and the Near Southside community is a large part of what makes us who we are — neighbors and friends. 

Together, we're more

Independent is a word we’re proud to claim. As an agency, we operate with autonomy. We choose to work with clients we love on projects we’re excited to be part of without the influence of outside investors. But that doesn’t mean we do it all alone. 

Local expertise with global reach

As a member of the Magnet Global Network, we partner with great agencies and people that help advance our offering, expertise and reach. Simply put, we’re better when we work together.

Global Brands
Strategists, Storytellers, Creators and Friends

Make life better

Purpose is at the core of everything we do. It’s the reason we dig deep when learning about your customer, business, and brand. It’s also the lens from which we identify opportunities to make life better for the brands we work with and the people they serve. That said, we strive daily to be better partners to our clients and partners, and a better home-away-from-home for our employees.