About

Doing great and doing good

We are Schaefer Ad Co., an independent advertising agency based in Fort Worth, Texas.

We combine insight and imagination to create powerful ideas and compelling experiences that help brands connect, inspire and move audiences to take action.

What we do

At Schaefer, thinking beyond the status quo is an important part of our process. It’s allowed us to push the boundaries in our creative work and partner with a diverse portfolio of clients and brands on everything from naming to user experience.

Strategy

Marketing audits
Strategic planning
Strategic positioning
Brand development
Primary research
Market insights
Competitive analysis

Creative

Concept development
Art direction
Copywriting
Brand identity
Design
Video and broadcast
Photography
Content creation

Web & Interactive

Web, app, mobile and digital design
Web, mobile and digital development
VR and AR

Media

Media planning and buying
Media execution and management
Analytics and insights
Competitive analysis

CRM

Database management
CRM strategy
Personalized content delivery
Email management
Customer segmentation
Persona development

Client Services

Full Service Project Management
Budget Development / Maintenance
Centralized Client Communications
Quality Control Management
Billing & Invoice Management

Be a good neighbor

It’s more than a motto. These are words we live by. Helping the city we call home build stronger communities is one of our biggest priorities. We take a hands-on, hyperlocal approach to create meaningful relationships with the people we work with and alongside.

Our investment in Fort Worth and the Near Southside community is a large part of what makes us who we are — neighbors and friends.

Together, we're more

Independent is a word we’re proud to claim. As an agency, we operate with autonomy. We choose to work with clients we love on projects we’re excited to be part of without the influence of outside investors. But that doesn’t mean we do it all alone.

Local expertise with global reach

As a member of the Magnet Global Network, we partner with great agencies and people that help advance our offering, expertise and reach. Simply put, we’re better when we work together.

Agencies

Countries

Continents

100

Global Brands

3000

Strategists, Storytellers, Creators and Friends

Make life better

Purpose is at the core of everything we do. It’s the reason we dig deep when learning about your customer, business, and brand. It’s also the lens from which we identify opportunities to make life better for the brands we work with and the people they serve. That said, we strive daily to be better partners to our clients and partners, and a better home-away-from-home for our employees.