© 2019 Schaefer Advertising Company


Notes from the field.

Texas born but Michigan raised, Ali Baer is back in the Lonestar state to stay. As an avid traveler Ali has a long laundry list of things she can’t wait to explore. Her passions are spending time with friends, family and her pup, Rusty!   Schaefer: Tell us about yourself. I was born in Austin Read More

May 15, 2019

Jacqline Gaber

Jacqline Gaber prides herself on the genuine connection she makes with her clients. With nearly eight years of ad-industry account service under her belt, she leads clients down a strategic path to marketing success. We’re happy to have this North Texas native on-board and enjoyed getting to know her a little better.   Schaefer: Start Read More

Some people are wise, and others are strong. Well Vikki Phy is a combination of the two. Vikki brings 30+ years of production experience that blows her team away. Her ability to strategically create solutions serves her role well as traffic manager here at Schaefer. When Vikki isn’t at work, she is most likely at Read More

Yo ho, yo ho, a Navy life for ye! Stephen Rivera is the kind of guy that likes to navigate the seas of advertising and create waves here at Schaefer. With a love for advertising, Stephen entered into the industry after serving just under 6 years in the Navy and graduating from Texas Christian University Read More

Undaunted Courage Stephen Ambrose   The gall! Imagine looking west from Washington D.C. at the turn of the 19th century and thinking, “We just bought some land. Let’s just send an exploratory party from St. Louis to document everything we can from there to the Pacific Ocean.” Shouldn’t be too hard, right? Undaunted Courage is Read More

May 23, 2018

Bite into Beastro

The Story The Zoo can be for grown-ups, too. The Fort Worth Zoo has created an atmosphere for a crowd 21- and-older to get excited about good food and good music meeting around their favorite Zoo animals. Beastro, a live music and food event is an annual fundraiser that allows the Zoo to continue advancing Read More

Fort Worth has stolen her from Dallas twice, and Panther City says she’s here to stay. Her homegrown and Big D experience has given her a strong foundation to manage the digital efforts that come through our house. Bryn Townsend, our Director of Digital, knows how to balance being a team player and a team leader. Read More

Ryan Perkins is one of our designers who’s been sitting here a while, so we figure it’s time to more formally introduce him. Ryan Perkins is in the hot seat this time and gives us insight on his extensive record collection and how he geeks out to fixing things. Schaefer: Tell us about yourself. I’m from Read More

Holy Bible   My first book is the Bible. I chose to bring it because it means a lot to me and I do my best to live by it. I went to church a lot when I was younger, but at that point it was more for social reasons than devotional. However, when I Read More

April 11, 2018

Break a Leg!

Jake Yarbrough is a very polished ad man, but don’t let his vast knowledge fool you. Most of the time, he’s just his quirky, down-to-earth self. Either way, he brings dedicated success and unrelenting humor to the day-to-day.  His experience has made him a reliable lead and director on our healthcare team, as well as, a Read More

Julia Cooper is a UTA grad who got her feet wet in the design world working in Dallas. She’s decided to plant firmer roots and made the jump to Fort Worth, Texas, to build on her strengths. Armed with a Canon 5d Mark II named Gatwick, her ultimate goal is to marry graphic design with photography. Read More

December 15, 2017

From Our Tree to Yours

Every year, Christmas always seems to arrive quicker than the year before. It can be easy to find ourselves running through the motions of holiday activities that we forget to savor and revel in the holiday spirit like we did when we were young. Even though we grow older and have busy lives, we should Read More

November 1, 2017

A Little Stronger

One of our clients, Air Comfort, is located at the heart of Southeast Texas, where Hurricane Harvey hit a few months ago. While the area was still reeling, they came to us with an urgent request – help us create a powerful video that embodies how we’ve been part of the community effort in dealing Read More

October 23, 2017

Schaefer Schots

Last weekend was the 15th anniversary of Arts Goggle, our Southside arts festival, and with 800+ local and regional artists, 50 bands and a footprint spreading across 18 blocks of the Near Southside it was the largest one yet! When our neighborhood gathers to celebrate creativity and craft, we can’t help but join in on the fun Read More

October 12, 2017

Old Fashioned Dave

We sat down with our newest production artist, David Jean. “Old Fashioned Dave” has worked many years in the business, but maintains a childlike enthusiasm with each person and project he comes into contact with. He’s sure to be the one to round the corner with a deadline in hand and a smile to brighten Read More

October 12, 2017

Let’s Get Digital!

We’ve got a new Digital Manager in the hot seat. Sarah de Verges came to us and we found her to be a Baylor bear who’s quick to love in TCU territory. It also helps she shares a love of breakfast tacos, homemade margaritas and all things digital.   Schaefer: How did you get started in Read More

October 4, 2017

A little Claire-ity

We took five with one of our newest Account Coordinators, Claire Girman, who brings something unique to the mix. Her background as an editor and reporter in community journalism has cultivated a passion for service, organization and the obvious – meeting deadlines. She’s fueled by a hunger for knowledge, a curiosity for the unknown and Read More

We took a minute with one of our newest Account Coordinators, Ellie Diederich, who tries to get her hands on everything. And we mean everything. She’s a force to be reckon with. A machine the second something hits her desk. Okay, we get it – she’s got a passion for getting things done. But need Read More

Every blank slate needs a splash of color. As part of a new capital initiative by the Fort Worth Zoo to enhance and expand current exhibit space, create new amenities, and further bridge the gap between visitors and their wildlife friends, our team was tasked to gradually get the word out. And we mean gradually. Read More

June 16, 2017

Work Wins

On June 11, TCU Baseball punched a ticket to their 4th consecutive College World Series. To break it down for you, they have finished their season on the field in Omaha in 2014, 2015, 2016 and now 2017. We are beyond proud of our client’s achievements but also honored to work with such and elite program Read More

June 15, 2017

Portraits of Motherhood

Justin’s Place, a local non-profit organization, exists to enhance the life of a child trapped in generational poverty. Unfortunately, statistics show that a child’s life typically can’t be fully restored until the life of the family is restored. Justin’s Place comes alongside families in need, and helps establish balance by restoring hope and building a foundation Read More

The Story Beastro has a way of bringing out your wild side. The Fort Worth Zoo continues to give adults (over the age of 21) the chance to experiment with different flavors from various food and beverage booths, and live music entertainment for the 11th year in a row. The Work Last year, Beastro sold Read More

May 9, 2017


Our newest hire, Mauricio Cremer aka Super Mario aka Maux has been an indispensable asset as a creative freelancer and since we’ve added him to the full-time roster, we haven’t looked back. We brought one of our account interns with us as we asked him to tell us his story:     Word on the Read More

April 20, 2017

Look Ma, No Hands!

Schaefer audience, meet: Katherine Garner. We huddled up with our accident-prone Account Manager to introduce her formally, given that she’s sat in our office un-introduced for a few weeks. So, for our formal introduction, here’s our interview: Schaefer: Katherine, tell us about yourself. KG: That is a vague question. Well, to start, I’m from Arlington, Read More

April 7, 2017

A Lasting Impression

HurstCC.com The Hurst Conference Center website redesign brings an air of elegance to the venue. Currently catering to corporate meeting planners, social event coordinators and brides-to-be, the website needed to provide specific information that was relevant to each target audience. This was achieved through intuitive navigation and individualized content. The website leads with beautiful photography Read More

February 20, 2017

A Zoo with
A Sweet Tooth

Ghouls, Goblins… Gorillas? For many Halloween events, the goal is to frighten the audience enough to draw them to see the main course. But the Fort Worth Zoo has a 20-year tradition of tickling the terror out of Halloween, with Boo at the Zoo. Boo at the Zoo is a kid-centric Halloween event where you Read More

February 20, 2017

Keeping It Cool

Family-owned and operated since 1954, Air Comfort is an HVAC and Refrigeration company that provides customized solutions in the residential, commercial, industrial and marine sectors. Founded on the values of quality, integrity, commitment and safety, Air Comfort delivers excellence in everything from custom fabrication to service and installation. As the Southeast Texas based company began Read More

February 17, 2017

Pages of Schaefer – Blair

Harry Potter and the Deathly Hallows   J.K. ROWLING   This is definitely one of the first series I fell in love with. I don’t have a favorite book in the series, but I chose Deathly Hallows because it’s the only one I could find. I’ve definitely read all of them – a little too much. When Read More

January 31, 2017

The Girl Next Door

Kelli Cook and Ken have known each other for a number of years through community volunteering. Ironically, Kelli worked as a bookkeeper for a friend of Ken’s that shared an office in the Schaefer building. We lured Kelli to a third-floor phone room to explain that we like to introduce our new hires with a casual Read More

A Drive Into the Gap   Kevin Guilfoile   This book is my style. It’s a short, easy read that is well designed. It’s also about baseball connecting a father and son. So, right up my alley. The book is a great collection of stories that reference Kevin Guilfoile’s memories growing up in Pittsburg in the 1970’s. He Read More

January 19, 2017

Pages of Schaefer – Sara

Barneys New York Magazine Holiday Issue   I brought a combination of books and magazines, since I read a myriad of both on a regular basis. I try to make time for reading every day, though sometimes a lack of time prevents that. Anyone that knows me at all knows that I love fashion and I love Read More

January 9, 2017

Pages of Schaefer – Kim

Little Women   LOUISA MAY ALCOTT   This is the first copy of Little Women that I received from a family friend when I was 10. You can tell by how battered up it is that I’ve read it a lot. I haven’t read it since junior high, but it was a favorite for a long time. Read More

January 9, 2017

Pages of Schaefer – Ken

Bible You would not embark on a trip without a map. For me, the Bible and the wisdom it contains is the roadmap for my life. As with any trip, if you don’t follow the map you end up getting lost or having problems. In no means am I saying I always follow the map, Read More

December 27, 2016

A Wilder Vision

 Campaign Goals: Generate awareness of “A Wilder Vision,” the Fort Worth Zoo’s plans for significant expansion over the next 8 years. Drive donations from the Dallas-Fort Worth Community. Drive web traffic to the Zoo’s giving site in order to generate excitement and process donations.   Results: Our reporting approach consisted of consolidating data from multiple Read More

No matter the season or circumstance, we believe Christmas time should be special. We try to convey this with our Christmas cards. This year’s Christmas card prompt was to share our Christmas experience. Our first idea was to surprise our recipients inside their home with homemade cookies– but our lawyer advised against it. The next Read More

November 21, 2016

More Than a Pony Show

Whether you are new to the Schaefer culture or a return-reader, our community matters to us. Lights need to be kept on and our families provided for, but we make a great effort to do work that impacts the community in a significant way. This year, we had the opportunity to partner with a non-profit Read More

November 16, 2016

Who Wah. Wah Who.

Two years ago we reintroduced a 100-year-old cheer back into popularity among the TCU faithful and the Fort Worth community alike. This cheer has soaked into the collective TCU community and is now a highlight of the TCU fan experience. It’s a part of student orientation, a staple across social media and tailgate talk, and Read More

October 24, 2016

Don’t Forget to Write

In an age where everything is digital and your family and friends are a FaceTime away, writing a letter by hand and sending it through the mail is a lost art. There is something very personal about receiving a note that’s both thoughtful and handmade. We wanted to encourage our digital world to slow down Read More

September 27, 2016

Texas’ Wildest
Dance Hall!

If you live in DFW, you’re most likely familiar with the Fort Worth Zoo and may be familiar with their largest annual fundraiser, Zoo Ball. Every year Zoo Ball attracts some of the biggest names in the area to support the Zoo’s local and international wildlife conservation and education efforts. The invitation for the event Read More

September 15, 2016

Forging New Ground

We all know that gathering metrics and creating reports helps determine the success of marketing or advertising campaigns, but how we gather those metrics and turn them into meaningful presentations is at times difficult for us all. Schaefer believes that a reporting approach should be more than an excel spreadsheet or a PowerPoint with graphics, Read More

September 7, 2016

More Than Crunching Numbers

Debbie Carrell bashfully met me in our phone room on the third floor to share some of her stories of past kindness and present excitement. Being our first full time Accounting Manager, she had much more to say than compound interest and federal withholding. So here’s our interview: Okay so could you tell us a Read More

August 29, 2016

A Rebellious Blonde

We sat down with our newest Account Coordinator, Morgan Staral, to introduce her to the world, per our world famous interviews. This interview was unique because we’ve been warming up to Morgan for months through her internship, and by now we have a decent understanding of how embarrassed we can make her. She politely obliged, Read More

2015 was a year in which BRIT grew both inward and outward. The Botanical Research Institute of Texas deepened its roots by digging into its own resources. An eleven-month survey of the herbarium unlocked the secrets of their plant collection, uncovering the true size and scope of the herbarium while pointing to research opportunities under Read More

At our agency, each project is touched by an invisible hand who sources and manages the right partners to make our projects a success. A getter of goods. An accumulator of accoutrements. A manager of men. And Production. Mostly Production. We met our newest, Mrs. Jackie Medling, coming from 8 years of Production and traffic Read More

July 26, 2016

Our Northeast

Who doesn’t love a neighbor that turns into a favorite client? That’s how we feel about the City of Hurst, who have been our clients for more than 5 years. In that time we’ve seen Hurst change and grow, and we’re not just talking about 121. The hardworking folks that work in City Hall have Read More

July 15, 2016

Now Playing

On the heels of our spring campaign launch, that introduced Gus, the baby gorilla to the world, we are proud to showcase our new TV spot for the Fort Worth Zoo. This spot is a 30 second summary highlighting the fun, educational and majestic moments that happen everyday at the zoo. With over 400 different species of animals, 15 different exhibits and Read More

May 24, 2016

Feast with the Beasts

This year marks the 10th anniversary of Beastro, the Fort Worth Zoo’s annual music and tasting event that supports local and international wildlife conservation and education efforts. Within a few weeks of this year’s campaign going live, Fort Worth’s wild side responded with record breaking ticket sales and a fastest ever, sold out VIP offering. The event features the Read More

Addy Kryger came to us from the magical land of Kansas, as a budding senior at TCU, eager to get her hands on account coordination, social media and marketing. And we gave her a run for her money. As an intern, she was super driven, extremely resourceful, brought homemade cupcakes to a set (on her Read More

May 3, 2016

Meet Baby Gus

Everyone loves babies. I mean, everyone with a soul loves babies. And that’s why when there is a new baby at the Fort Worth Zoo, we all get a little excited. So when the Fort Worth Zoo told us, months in advance, that they were expecting the birth of a western lowland gorilla, we began Read More

Did you know that right here in Tarrant County we have one of the premier Fire Service Training Facilities in the Southwest, an elite culinary kitchen experience and a world class dance program? We do. Across 7 campus’, Tarrant County College offers these unbelievable programs and facilities to put success within reach for over 50,000 students.   Shot Read More

April 26, 2016

Battle of the B®ands

Last year, we changed the Addys with a new venue and format. How’d we top that this year? Rock & Roll. We launched our “Battle of the B®ands” concept and invited agencies to submit their work to compete on the big stage where the winners advance and the losers stay home. Gig posters announced this year’s Read More

Chippewa Boots is an American legacy that dates back to 1901 and has been worn for generations by hardworking, passionate men and women who helped build and shape this country. Today, Chippewa Loyalists remain steadfast ambassadors for the brand, but a new breed of Chippewa customer – the young urban – is emerging and embracing Read More

March 11, 2016

Graphis Design Annual

Our work for the Fort Worth Zoo’s annual fundraising event, Zoo Ball, has landed within the pages of the Graphis Design Annual 2016. We are literally sandwiched between the best of design from all over the world. Its a top honor for our team and a fancy addition to our bookshelf. Graphis is committed to Read More

March 9, 2016

Empowering Innovation

What happens when a billion dollar, Berkshire Hathaway company, a global market leader in the distribution of innovative, technologically advanced semiconductors and electronic component parts, approaches you to create a brand persona? At Schaefer we think big. In 2015 we introduced Grant Imahara, celebrity engineer, robotics expert and Mouser customer for 20 years as the Read More

March 2, 2016

Who do you fight for?

It’s been 4 years since Moncrief Cancer Institute, part of UT Southwestern’s world-renowned NCI designated cancer program, last presented an annual report, and since then there has been tremendous growth in outreach activities and services provided. Consequently, Moncrief came to Schaefer looking for a way to update the community on news, growth, and upcoming plans Read More

February 29, 2016

ADDYs Rock!

On the heels of back-to-back Best of Show Awards, the Schaefer Team was honored with 29 awards, including 11 Golds and two Special Judges Awards at the local 2016 American Advertising Awards – proving that great creative and great results for clients is not mutually exclusive. The winning work demonstrates a broad range of creative depth Read More

February 24, 2016

Competence and Character

Whitaker Chalk is a well-respected law firm based in Fort Worth, known for their competence and subject matter expertise. But, as with any business, growth is vital to ongoing success. Whitaker Chalk came to us looking for guidance to help them hone their message in a way that enhanced their relevance and viability to prospective Read More

February 18, 2016


Sometimes you get to work with clients that have a little extra special meaning. And for Charlie Howlett, TCU Baseball is one of those. Back in 2003, he was a fresh-faced frosh on the Horned Frog baseball team under Coach Lance Brown. Don’t be mistaken; Charlie is way tougher than he looks. As a catcher, Read More

February 10, 2016

A Summer Oasis

It only seems natural that when tasked with solving the summer heat, the Fort Worth Zoo would look to their animal’s strategy: The watering hole. One of the coolest mysteries of the year, was the 14,000-square-foot, zero-depth splash called Safari Splash. We created member invites, an email campaign and an identity system to introduce this all-new Read More

On the heels of the Sundance Film Festival we thought we’d pay a little cinematic love to another festival we’ve had the chance to work with from our hometown of Fort Worth, The Lone Star Film Festival. In 2011, we were asked by the board of the Lone Star Film Society to develop a new Read More

January 15, 2016

BRIT: Curious By Nature

Throughout the Fort Worth community, the Botanical Research Institute of Texas (BRIT) is known to most as the beautiful building next to the Botanic Gardens. Beyond the visual attraction of the building, they have a rich history in our community and a tremendous reputation in their industry. BRIT views the world and their interactions with the planet through Read More

January 13, 2016

You’ve Just Been Flashed

Flash Global is a leading provider of global service supply chain solutions that specializes in the high tech industry. Supply chain and logistics marketing can often times be dry and boring but Flash works hard to set the brand apart with non-traditional marketing. Given that a plethora of Flash prospects and customers annually attend VM World, one Read More

January 7, 2016

The Art of an Invitation

If you’ve ever planned a big party – you know what a pain it can be. Countless meetings with your committee to pick a theme, arguments over tablecloth colors and whether to serve the mango glazed salmon or the free range chicken stuffed with cranberries and walnuts. Every detail fretted over. And then you send Read More

December 18, 2015

Lickety. Lickety. Zoo. Zoo.

The Riff Ram cheer has been a part of Horned Frog history for over 100 years, but it had become little more than an occasional homage to the school’s legacy. In 2014, TCU asked Schaefer to devise a way to reintroduce the Riff Ram cheer as part of the game day experience – and the Read More

Is singing loud for all to hear!” Or in our case, calligraphy quotes from classic holiday films—you definitely don’t want us to sing. And while our collective voice may not be pleasant, we did join together as an agency for a special edition calligraphy class from the the lovely and industrious Lauren Essl of Blue Read More

November 23, 2015

Lights. Camera. Action

There’s so much more than hiring a good actor and flipping on a camera to producing top quality video content. We’ve recently teamed up with the folks at 1820 Productions to bring TTI’s Ask The Specialist (ATS) series to life. Take a peak behind the curtain with Korey Miller, one of the directors of the Read More

October 23, 2015

Facing the Beast

“You’ve gotta learn to drive with the fear. There ain’t nothin’ more frightenin’ than drivin’ with a live cougar in the car.” Wise words from the character, Reese Bobby from the critically acclaimed movie, Talladega Nights: The Ballad of Ricky Bobby. In our case, the cougar (or tiger) refers to: the beast that is professional networking. Read More

October 14, 2015

Arts Goggle 2015

Now that the chalk dust has settled, who is ready to plan for Arts Goggle 2016? Ok, so maybe we aren’t there yet but if you were not able to make it out this year, you missed out. This year, Arts Goggle took over the streets of Magnolia and we took over the street between Read More

September 27, 2015

Zoo Ball at the Flamingo

The Story Each year the Fort Worth Zoo hosts an annual gala event, Zoo Ball, to raise money in support of the zoo’s ongoing mission of conservation. In a city as large and philanthropically minded as Fort Worth, it’s absolutely vital to break through the noise of other worthy charity events. This year being the 30th anniversary, the Read More

It’s all about the details and that was the story for the 2015 Riff Ram Video. Our team embraced the opportunity to make this in-game tradition something special for the Horned Frog faithful. Each scene was curated with new and old memorabilia and a few custom creations to make each viewing a new experience. We designed t-shirts, coffee mugs, Read More

August 5, 2015

Process: Zoo Ball 2014

Project The Fort Worth Zoo’s largest annual fundraiser, Zoo Ball, attracts some of the biggest names in Fort Worth to support the Zoo’s local and international wildlife conservation and education efforts. 2015 will see the event’s 30th anniversary, and past invitations have included everything from View-Masters with custom slides to flocked, psychedelic blacklight posters. For Read More

Despite the title, this isn’t a parody video of us smashing a printer. But it is a great article from Fort Worth, Texas Magazine on our daily inspiration! (We cleaned up for this, so you at least have to look at the pictures.)  

July 22, 2015

Meet Sandy

Today, we are introducing our newest team member, Sarah Estes, to you, the internet. You’re welcome. She’s new. She’s a senior account manager. She’s focusing on our technology clients. Let’s see what else we can find out about her. Schaefer: First off, we already have a Sara here, so is there anything else we can Read More

June 10, 2015

Party. Animals.

Each year, the Fort Worth Zoo brings together some of the best restaurants and music acts in town for a tasting and music event called Beastro. For this year’s campaign, we boiled it down to the essentials.      

June 10, 2015

Paint the town hot pink

We love our neighborhood of Near Southside here in Fort Worth, and we try to be neighborly whenever possible. So when residents started complaining about business patrons parking in front of their houses, we were there to help. See, there’s this perfectly good parking garage just off Magnolia street, but a lot of people didn’t Read More

June 9, 2015

The Specialist is in

Four years ago, Schaefer was asked to create a spokesman character for TTI, Inc., a $2B electronic components distributer that had just been acquired by Berkshire Hathaway. Thus the Specialist was born, and since then he’s been fighting bad guys and saving production lines both in videos and a comic book series. Both have been Read More

The Fort Worth Chamber of Commerce’s annual meeting began with a red lanyard at check-in, private access and the declaration: “We’re making you all reporters today!” from none other than retired ABC News White House Correspondent Ann Compton. As the keynote speaker, she offered objective insight into upcoming campaign media coverage. The Chamber enlisted her 40 years Read More

The Texas A&M Forest Service was created by the Texas Legislature in 1915 to protect and conserve our state’s trees, forests and related natural resources. Who would’ve guessed that nearly 100 years later, they would ask Schaefer Advertising to build them a website? Sure, we’re no Washington State, but Texas has trees too, you know. Read More

Based on how often it’s promised in advertising, “becoming one’s true self” must be a near-universal obsession. New clothes, tanning salons, gym memberships, eyeglasses, Colorado tourism – the real you is out there. You just need to change in order to find it. Well, we’ve changed. But we’re more “us” now than we’ve ever been, Read More

May 2, 2015

A British Invasion

In April, I had the amazing opportunity to travel to London for 8 days with my family. Before leaving, we made plans to do our best to visit everything that we possibly could in the time that we had there. We were all over the city, only taking breaks to rest our feet or sleep. Read More

March 20, 2015

The Cure for Spring Fever

Spring is in the air, and sleepy animals are emerging from their caves to venture out into the sunlight once more. Sorry, I meant people. Emerging from their homes. After another typically unpredictable winter, spring is back, which means a lot of moms and dads are ready to get their kids out of the house Read More

March 11, 2015

Advertising is Dead.

The old axiom says: You don’t know what you have until it’s gone. So we thought there was no better way to put on the 2015 American Advertising Awards, than to take it away. In late 2014, with the help of the People’s League for the Abolition of Advertising (plAAd), the United States government passed  Amendment Read More

Our friends at Fort Worth South Inc. asked us to create the collateral for their twentieth anniversary celebration earlier this year. FWSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. The redevelopment of Fort Worth’s Near Southside was the story we wanted Read More

When Mouser, one of the leading providers of electronic components, wanted to refresh their company icon, we started the way we normally do – by taking a step back. What they were looking for was a fresh, attention grabbing way to reflect their brand. With this goal in mind, we got to thinkin’. While we had a Read More

On Friday night, advertising professionals from all over Fort Worth gathered for the 2015 American Advertising Awards. As last year’s Best of Show winner, Schaefer was responsible for this year’s event theme, which was “Amendment 28,” a modern take on prohibition except that it was advertising and not booze that was illegal. In typical Schaefer Read More

February 9, 2015

Do you know your Zoophabet?

The annual Fort Worth Zoo preschool is a great way for kids to learn all about their favorite animals from A to Z. So, industrious designer Jon Chapman set about illustrating a menagerie of animals – one for every letter of the alphabet. This series of animal flash cards was made available on the Fort Read More

February 6, 2015

Mobilizing Cancer Care

Congratulations to client and Near Southside neighbor, Moncrief Cancer Institute, on their brand-new, state-of-the-art mobile clinic! We may have designed the outside, but the inside is the exciting part. Soon, services like cancer screenings, one-on-one exercise sessions, personalized nutrition planning, clinical support and more will be coming directly to the people of Tarrant County and Read More

January 20, 2015

On Our Honor

This was the second year Schaefer got to produce the annual TCU Baseball video. The team was coming off a very successful year, yet they still felt the sting of coming up short in the College World Series. For 2015, both the coaches and players had an even greater resolve to take it all the Read More

Schaeferites are inspired by all kinds of things. One look at our desks will tell you that: toys, baseballs, elephant figurines, mugs from places we’ve been, etc. The nature of explorers is that we go out into the world, gather inspiration and bring it back. However, sometimes that inspiration comes to us. Ladies and gentlemen, we give Read More

Pinnacle Healthcare Advisors, Inc., is focused exclusively on partnering with healthcare providers to improve clinical, operational and financial performance. Their consultants have an average of 20 years of experience in healthcare, which includes working for both healthcare providers and consulting firms. Additionally, our consultants have both clinical/operational and IT experience and are experts at fully Read More

December 8, 2014

Schaefer Christmas Retreat

The annual Schaefer Christmas party is always preceded by several months of planning, intrigue and lies, resulting in something of a cat-and-mouse game between the party planning committee and those who get off on ruining surprises. After a concerted effort to make us all think we were flying somewhere (convincing many), we loaded up on Read More

For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen Read More

November 16, 2014

“What is it you do?”

Check out this video we put together for logistics client, Source Support Services. It only takes a couple minutes to watch, and you’ll learn way more about logistics than you were planning to learn today.

November 8, 2014

Malware Apocalypse!

At this year’s Spice World expo in Austin, Texas, Schaefer client McAfee Security was there in force to help all those IT professionals keep both their I and their T safe. The concept, Malware Apocalypse, likened all the computer-eating monsters roaming the internet to our favorite brain-eating monsters roaming various movies and TV shows. We helped deck out the booth Read More

If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille Read More

The Scan—a web video series on technology security—came about just like any other project. A former Schaefer employee who now works for McAfee Security saw some silly videos we made and posted on our Facebook page. She thought, “Hey, that might work for us, too!” Happens all the time, right? She called, we said sure, then Read More

October 13, 2014

Squirrel City Ink

Each year, the street in front of our office shuts down so local artists can put their work on display inside local businesses. Musicians and food vendors are there too to keep the crowds fed and entertained. And we’re there, too. Since we’re proud residents of the Near Southside, we like to do something fun Read More

Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media. And Read More

September 12, 2014

Riff. Ram. Bah. Zoo.

The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans Read More

John Peter Smith Hospital was founded in the late 1800’s as a place where individuals from all walks of life could have exceptional medical care.  In the early 1900’s, the Fort Worth Medical College opened, later finding it’s permanent home at John Peter Smith hospital.  As Tarrant County has grown, so has JPS; now with Read More

Charlie Howlett – Senior Designer/Art Director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf Shop. Looking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, Read More

September 1, 2014

Stick a fork in it

Here’s a riddle: What says “You’re important, come to this tasting event and here’s a bribe?” You guessed it, a foil-stamped invitation with a gold fork and mini chocolate cake inside. Client Hurst Conference Center hosted an event for local event planners to show off all their amenities, including adaptable spaces and a full-service kitchen. Read More

August 25, 2014

Making EVERY DAY Zoo Day

“If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media. Read More

Todd Lancaster – VP, Creative Director Actually, there are three things that, for some reason, have inspired me throughout my career. I’ve never been one to keep up with industry news or other agencies. I don’t want to be influenced by other people’s take on advertising. I’d rather be inspired by books and movies and Read More

Scott Porter – Copywriter, Photos, Video, etc. For photography, I recently discovered the work of Josh Wool. Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more. For writing, I’m currently reading a collection Read More

Moncrief Cancer Institute in Fort Worth offers the premier breast cancer screening experience because everything from the rooms to the robe are tailored to making it as quick and comfortable an experience as possible. When they asked us to help promote this new service, we knew right where to start. After all, what better way Read More

  Everyone, this is Amanda Peredo, Schaefer’s new operations coordinator. As “The O.C.,” Amanda will be the friendly voice that takes your calls, the smiling face that greets you in our lobby and the person we complain to when we’re out of snacks. Recently, I sat down with Amanda to ask her the hard-hitting questions Read More

July 7, 2014

A Summer Sequel

  She claims to single-handedly fund Yogurt Land. She wants to name her own OPI polish “Sweet Colada Sunshine.” And she would pay to be in Beyonce’s music video Love on Top. Ladies and gentlemen, Taylor DePuma has found her home at Schaefer. But she’s no stranger. Taylor started at Schaefer as an account services Read More

Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of Read More

For Moncrief Cancer Institute’s Future of Academic Medicine event, we used a silver foil on two types of paper to create an upscale invitation. The main imagery on the sleeve is a line rendering of their building, which stands out well from the blue background. The use of silver foil in the negative space of Read More

Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!

April 21, 2014

Find Your Favorite Spot

The theme for this year’s Zoo Preschool is animal markings and habitats. And because the whole point of the preschool is to teach young kids about animals, we decided to make the direct mail piece interactive and educational. The piece featured a soft, natural color palate and a fun illustrated style, which was carried out Read More

February 24, 2014

2014 ADDYs Recap

Another local advertising awards season has come and gone, and it was one of the best ADDYs yet for Schaefer. This year’s haul came to 25 total awards, including 9 golds, a Special Judges’ Award and Best of Show. The latter comes with the chore honor of putting on next year’s ADDY event. We should Read More

January 31, 2014

The Sincerest Flattery

Recently, photographer Victoria Will took a bunch of tintype photos of celebrities at this year’s Sundance Film Festival. In case you didn’t see them, here’s the link. As the de facto in-house photographer for Schaefer, I thought it’d be fun to see if I could fake the tintype look in Photoshop. The internet being what Read More

December 17, 2013

A SchaeferMade Christmas Card

This year, every single Schaefer employee had a hand in creating our Christmas card. 400-plus hand-stamped cards later, and this didn’t seem like such a great idea anymore. Take a look at how it all came together, and don’t be surprised if next year’s card is store-bought. Merry Christmas from all of us at Schaefer!

November 21, 2013

Nethery Eye Associates

An opthamology practice with five physicians, Nethery Eye Associates tasked the Schaefer team to develop an integrated marketing plan to increase patient traffic in light of a more competitive marketplace. We evaluated and refreshed their current branding to support these marketing efforts and executed the refreshed brand in a website, collateral and other patient education tools, and Read More

When the Fort Worth Opera asked Schaefer to help them create fundraising collateral for a new opera they were commissioning based on the life of JFK, we were interested. When they needed it in a week, we started sweating. But c’est la vie in the ad world. Fortuitously, the Amon Carter Museum in Fort Worth Read More

When the Fort Worth Zoo decided to update their brand messaging for 2013, Schaefer decided to pick up where our last campaign left off – clean, uncluttered imagery that kept the animals as the stars of the show. We saw this new campaign as an opportunity to communicate the experiential and entertainment value the Zoo Read More

October 29, 2013

Cover Your Sneeze

Flu season is once again upon us. And without knowing it, a lot of extra germs could be as well. The CDC requires healthcare providers to post visual alerts instructing patients to practice respiratory hygiene or cough etiquette. Most of the time, this manifests itself as cheesy cartoon illustrations, which are printed and laminated in-house. Read More

October 20, 2013

WayPoint Healthcare Advisors

WayPoint Healthcare Advisors is a healthcare consulting firm in Fort Worth, Texas led by two senior level executives, each with 20+ years of experience in healthcare consulting. Faced with a rapidly changing healthcare environment, WayPoint Healthcare Advisors needed to evaluate their marketing initiatives. We worked with the WayPoint leadership to develop new branding and marketing Read More

September 13, 2013

Zoo Ball 2013

Our poster for the 2013 Zoo Ball features custom illustration by creative director Todd Lancaster. In keeping with the event’s psychedelic theme, we printed this poster in the style of blacklight posters from the ’70s using UV inks and purple flocking for a textural element. Posters were delivered in a tube that included a blacklight Read More

August 30, 2013

This is just the beginning.

We created this spot for TCU last summer for their inaugural season in the Big 12. With TCU’s first game tomorrow against LSU it felt like a good time to post the spot. We were very proud to work with TCU on this project and be apart of the historic moment for the university.

August 26, 2013

Reverse Litter TV Spots

In an effort to bring awareness to the consequences that littering can have on Metroplex waterways, our client Tarrant Regional Water District (TRWD) partnered with several cities in the DFW Metroplex to develop a campaign called Reverse Litter. Our campaign featured four :15 TV spots that aimed at showing how litter on land ultimately ends up Read More

August 22, 2013

Ryan Family Showdown

It’s not every day you get to work with the presidents of TWO different Major League Baseball teams, but on this special day our agency had the great opportunity to hang out with the entire Ryan family at their ranch to shoot this TV spot for Nolan Ryan Beef. We can’t say enough about the Read More

August 20, 2013

The Story of Schaefermade

By now, any of you who were curious about all of our Schaefermade Facebook posts from a couple months ago (not to mention the bright yellow building next to our office) might have thought we would never tell the story of Schaefermade. Sorry about that. We got busy, and, well, you know how it is. Read More

August 19, 2013

Croppin’ Up

In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come. Rather than putting up traditional banners or billboard signage, we created a concept Read More

August 13, 2013

Predict. Prevent. Extend.

For over 40 years, Win-Sam has been making energy production plants run better and last longer. Their motto is simple: Predict, Prevent, Extend. Through extensive predictive and preventive maintenance strategies, they can increase operational efficiency and extend the life of your equipment. Since a lot of Win-Sam employees are former Navy men, we went with a military style logo for their Read More

August 9, 2013

Out of This World

The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were Read More

August 5, 2013

This Is Schaefer

June 25, 2013

Thanks to the Southside!

Thanks to the generosity of the Southside community during our Schaefermade lemonade stand promotion at ArtsGoggle, we were able to make a donation of $529.33 to Fort Worth South, Inc. at the end of last month. Paul Paine, president of Fort Worth South, made the journey to our office to accept the donation. In our Read More

June 22, 2013

Medical Center Arlington

It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and Read More

May 24, 2013

That’s a Wrap!

A big thank you goes out to everyone who help make Schaefermade Lemonade Co. a sweet success at Arts Goggle last weekend! We gave away 1,250 cups of lemonade and raised $513.33, which will go toward the tree planting initiative in our very own neighborhood. A few lemons will go a long way by beautifying the Read More

May 8, 2013

Coming Soon!

When you’re out enjoying Arts Goggle, be sure to swing by Schaefer Advertising at the corner of Magnolia and Adams for some…well, something special. You won’t want to miss our latest endeavor, especially since we’ll need a little help from our friends. We hope to see you in the Near Southside neighborhood on Saturday, May Read More

December 2012 was four months ago and last year, but I’m going to take you back to the most wonderful time of 2012 and discuss the office Christmas party of a lifetime. A little background: Every year our Christmas party is a surprise. The exclusive planning committee — it really exclusive I’ve tried to get Read More

Happy Friday, everyone. And to the Rangers fans among you, happy Home Opener Day as well. This season is particularly exciting for us because one of our clients, Nolan Ryan’s Beef, is beginning their reign as official beef and hot dog sponsor of the Texas Rangers. While this probably isn’t the most shocking news you’ve Read More

Schaefer Advertising Co.

1228 S. Adams Street
Fort Worth, TX 76104




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