June 4, 2024

A Toast to Ken Schaefer

The Fort Worth advertising community recently gathered at Backlot Studios to honor one of its most distinguished figures—our very own Ken Schaefer—recipient of the American Advertising Federation (AAF) Fort Worth’s Silver Medal Award. This prestigious award not only recognizes outstanding contributions to the advertising industry but more importantly, a commitment to the greater Fort Worth community.

His journey, which started at notable companies like Ogilvy and Procter & Gamble, have taught him that the importance of a people-first approach in everything from brand strategy to company culture. Under his guidance, Schaefer Advertising has flourished, making significant impacts in the Healthcare, Real Estate, and Attractions, Tourism and Arts sectors.

The event was full of camaraderie and storytelling, with colleagues and friends sharing defining moments that illustrate Ken’s career and more importantly his principles, painting the picture of a leader who is not only a master of his craft but also deeply committed to his faith, family, and community. 

In line with Ken’s driving purpose —to make life better—the evening also served a greater purpose; all proceeds from the event were donated to Good Natured, Mayor Parker’s Greenspace Initiative. This move was a fitting tribute to Ken’s dedication to enhancing the community where he lives in and serves.

The Silver Medal Award, established in 1959, is the highest honor the AAF can bestow and recognizes individuals who have not only achieved professional excellence but have actively furthered the industry’s standards and social responsibilities. Ken’s receipt of this award is a testament to his enduring impact on both the advertising world and the broader Fort Worth community.

And we couldn’t be prouder. 

Cheers to you, Ken!