Schaefer Advertising Co.

Culture

Let’s start by getting to know you a little better. Tell us about yourself.
I’ve lived all over – from Oklahoma to Colorado, Ohio to Indiana, and finally, we settled in Texas, which is always where I wanted to be. My desire for design goes back to when I was a child. My first project was building a matchbox city with my brother, and I got to create logos and billboards for the faux businesses in the city. It was a lot of fun.

What’s something you love to do?
I enjoy photography and playing games with my family. Lately, we’re enjoying playing Ticket to Ride, which is the perfect balance of strategy and enjoying each other’s company. It’s not so demanding that you can’t visit with people at the table.

What’s your favorite place?
The Rocky Mountains. I just love the experience of the mountains. When I was growing up in Denver, we’d go into the mountains just about every weekend to camp, and fish in the streams. I spent a lot of summers near Aspen, and I just fell in love with the experience.

What do you love about the job?
I love working with the creative team to help deliver high-level solutions for our clients.

If you could do anything besides what you are doing now, what would you do professionally?
If I weren’t in design or production, I’d like to be a writer. I have written a children’s book, and I just really love writing. I like being able to get all of the ideas out of my head. I have notes everywhere because I’m thinking all of the time.

What’s your favorite book?
Rework, by Jason Fried and David Heinemeier Hansson. I really love the concept they present about viewing our work and approaching it from a healthy perspective.

What’s your favorite children’s story?
Oh, the Places You’ll Go, by Dr. Seuss. I love all things Dr. Seuss, but that one is my favorite.

Are you a listener or a talker?
I’m a better listener than a talker. I love learning about things and people. My dad taught me that I need to approach interacting with people like a news reporter – to ask questions and seek to understand people.

If you had to eat one thing for the rest of your life, what would it be?
Pizza, because you can use it as a platform and customize with whatever toppings you like.

If there weren’t any more computers, what would you do with your time?
Either researching or writing about something having to do with social studies, history and how people interact with each other.

What’s the scariest thing you’ve done for fun?
The only thing I can think of isn’t all that scary. A friend of mine took me and some of my kids rock climbing in Oklahoma. He was really good at climbing and setting up everything and teaching us about climbing – it was just a really neat experience.

Why Schaefer?
I was introduced to Schaefer through a creative placement opportunity, where I was able to work freelance for just over a year. I was extremely impressed with the culture and the people.

Let’s start by getting to know you a little better. Tell us about yourself.
I was born and raised in North Richland Hills, but I would always come to Fort Worth whenever I got the chance. I live in Arlington Heights right now so I get to hangout in Fairmount, the Historic District and West 7th. I’m basically right in the center of everything, it’s the best. I love Fort Worth.

I’m the youngest of five children – I have one sister and three brothers. With all of their spouses and children it’s a crazy blast and I love it, I love being around a lot of crazy passionate people, so it’s good that I work at Schaefer (laughs).

I have a dachshund named Luka (after the Dallas Mavericks player). I’ve been a Mavericks fan for as long as I can remember, and had a dachshund named Dirk growing up, so his name is a nod to the next generation.

What’s something you love to do?
I love cooking, and I’ve loved moving into the city and experiencing all of the fun and weird stuff happening around Fort Worth. Going to big events like the Main Street Arts Festival, finding new restaurants and just experiencing the city is a lot of fun.

What’s your favorite place?
My family’s lake house on Lake Cypress Springs, which is about two hours east of Fort Worth. We attempt some really bad wake surfing – we call ourselves the Mickey Mouse Club of the lake. But it’s really just great everyone being together.

What do you love about the job?
I love that every day is very different. I’m in a unique position in the agency where I get to work with for several wonderful account managers, and I actually get to work with just about every person in the agency. It’s really cool to watch experts do their thing. I really enjoy the research aspect of my job.

If you could do anything besides what you are doing now, what would you do professionally?
I’ve always thought it would be really fun to be a newscaster. Every character in pop culture named “Meredith” is either a mean girl or a newscaster, and I’d much rather be a newscaster. Look at The Parent Trap (mean blonde mom named Meredith), Meredith from The Office, or Meredith Grey from Grey’s Anatomy, who isn’t crazy, but is definitely high strung. For newscasters, you obviously have Meredith Land who I grew up with as the Dallas NBC anchor. So yeah, mean girl or newscaster.

What is the last thing you binge-watched?
Boy Meets World on Disney+. I’m basically reliving my childhood everyday after work. It’s so wholesome, and so good. I love that it’s truly a family show – great jokes for adults and kids.

What’s your favorite book?
Most recently, I read Anthony Bourdain’s Kitchen Confidential, which I read in like 3 days. It’s so fascinating, I love cooking, so it’s fun to observe a subculture that I knew nothing about. It was awesome to read about him growing up on the line in weird restaurants, and watch restaurants work or fail, and understanding the business side of them as well.

If you had to eat one thing for the rest of your life, what would it be?
Enchiladas, sour cream chicken enchiladas to be more specific. My trick is to go to Rosa’s and order the kid’s chicken enchilada meal and size up the drink and you save like 4 bucks – it’s amazing.

What’s the scariest thing you’ve done for fun?
I got lost in Hong Kong and was like “eh, we’re good.” I was studying abroad, and it was myself and four of my friends, and the five of us had gone off to do a beach day, and we were coming back from our beach day, but we realized that we didn’t know the number of the cab company. So, we’re on a remote beach in Hong Kong, and we eventually figured out the cab number and got back to the area where we were going. So, we wandered around for a bit in Hong Kong to find the most affordable Michelin Star restaurant on the eastern hemisphere, and we had amazing dim sum and pork sticky buns. I think we ordered like six helpings of them, every time the server came by we ordered more.

Why Schaefer?
I had a couple of friendly connections at Schaefer, but the biggest reason is that I wanted to work at a place where I was valued, and felt like I could grow. Schaefer is very different than other agencies – for a lot of reasons – from the building to the people, it’s just a different feel.

Any words of advice?
Something we always say in account service is “if you get through your entire day and don’t scratch anything off of your to-do list, you still had a productive day.” You can start the day with expectations and a list of things to do, but it’s impossible to predict what the day will throw at you. It’s always about managing the project that’s currently in front of you.

October 13, 2014

Squirrel City Ink

 

Each year, the street in front of our office shuts down so local artists can put their work on display inside local businesses. Musicians and food vendors are there too to keep the crowds fed and entertained. And we’re there, too.

Since we’re proud residents of the Near Southside, we like to do something fun and interactive. And what better way to endear ourselves to our neighbors than open a tattoo shop?

The idea for Squirrel City Ink came about randomly, as these things always do, when art director Charlie Howlett wondered aloud if it would be funny to pretend the little building next to our office was a series of businesses that were “coming soon” but never opened. One of the ideas was a tattoo shop, and it stuck.

 

The name Squirrel City Ink was derived from Squirrel City Bombers, the name of our fake agency motorcycle gang, which never managed to assemble, let alone rumble. Anyway, with tattoo shop name in mind, we painted the building to match, created signage and even tatted up a mannequin.

For the event itself, we turned five hand-drawn designs into temporary tattoos, which we passed out for free. We also hand-drew two t-shirt designs that were sold and printed on site by our friends at Trust Printshop. In sourcing the t-shirts with them, owner Matt Lucas let slip that they had portable presses that would allow them to print shirts one at a time as people purchased them. Done and done.

Turnout was great, and everywhere you looked people were sporting our (temporary) ink. But what does all this have to do with advertising? Branding, like a real tattoo, is best left to the professionals.

Otherwise, you’ve got a lifetime of embarrassment ahead of you.