At Schaefer, we believe collateral still matters—when it’s intentional, well-crafted, and built to do real work. In today’s digital world, print gives brands a tactile way to communicate credibility, spark conversation, and leave a lasting impression.
Below, we highlight four recent collateral projects that showcase how thoughtful design, clear messaging, and smart strategy can help solve real business challenges—and drive impact you can hold in your hand.
Clarifying a Vision for Growth: Fort Worth Economic Development Partnership
Challenge
As the Fort Worth Economic Development Partnership (FWEDP) worked to elevate the city’s business profile, it needed a professional piece that clearly communicated its role in the market and differentiated it from other organizations. With investment conversations on the rise, FWEDP needed a tangible leave-behind that could quickly and persuasively tell their story—without relying on dense materials or outdated decks.
Solution
Schaefer crafted a polished, strategically focused brochure designed to clarify FWEDP’s identity, mission, and value. By anchoring the narrative around three simple pillars—who FWEDP is, what they do, and why it matters—we created a tool that made the case for investment in Fort Worth’s long-term future. Clean design, intentional messaging, and a tone of strategic optimism helped frame FWEDP as a forward-looking growth partner.
Impact
The new marketing collateral quickly became the primary tool for investor outreach, helping FWEDP leadership establish clarity and credibility in critical meetings with business leaders and civic stakeholders.
Igniting Innovation: Texas A&M–Fort Worth
Challenge
With the launch of its new downtown campus, Texas A&M–Fort Worth sought a signature piece that would not only generate excitement and build community pride, but also resonate deeply with a highly influential audience of civic leaders, potential donors, and stakeholders shaping the future of Fort Worth.
Solution
Schaefer designed and produced a dynamic printed brochure that distilled the ambitious multi-phase project into a clear, compelling narrative. Crafted specifically for a strategically selected audience, the piece leveraged bold imagery, future-focused messaging, and clean architectural layouts to spark vision and momentum. The result positioned the campus as a powerful catalyst for innovation—both locally and beyond.
Impact
The brochure became a cornerstone communication tool at events, donor meetings, and stakeholder engagements. Its effectiveness in articulating the campus vision and galvanizing support was recognized with a Gold ADDY Award and won Best of Print at this year’s Fort Worth American Advertising Awards. The piece played a key role in helping Texas A&M–Fort Worth lay the foundation for its next chapter as a regional hub for research, collaboration, and economic development.
Featured Case Study
Igniting Progress: How Texas A&M–Fort Worth Became a Catalyst for Innovation
With its new downtown Fort Worth campus, the Texas A&M University System set out to create a lasting legacy of innovation, workforce development, and economic transformation. Schaefer was tasked with creating a campaign that not only communicated this ambitious vision…
Elevating Peer Reputation: Texas A&M School of Law
Challenge
Texas A&M University School of Law sought to climb the U.S. News & World Report rankings by strengthening its peer reputation among Law School Deans, faculty and thought leaders nationwide. But the team needed a sustainable, professional outreach system that could deliver consistent, brand-aligned communications throughout the academic year.
Solution
In both 2023 and 2024, Schaefer created a modular direct mail system—custom-designed to balance brand precision with flexible, repeatable execution. Each wave of communications reinforced key messages around academic excellence, program momentum, and leadership in areas like intellectual property and dispute resolution.
Impact
The print framework supported seamless campaign deployment over multiple years and contributed to Texas A&M Law’s rapid rise in national rankings—from #29 in 2023 to #26 in 2024—and now #22 in 2025. What began as a rankings initiative evolved into a long-term reputation-building platform.
Launching with Local Credibility: Bank of Texas San Antonio Expansion
Challenge
When Bank of Texas expanded into the highly competitive San Antonio market, they needed to build brand awareness and community trust from the ground up. Reaching diverse audiences—including young families, retirees, small business owners, and Spanish-speaking households—was critical to the bank’s success.
Solution
Schaefer developed a library of localized print pieces, including teaser handouts, checking account offer postcards, business direct mailers, and community magazine ads. Each asset was tailored to resonate with a specific audience segment while reinforcing a central brand promise: Bank of Texas isn’t just opening new doors—they’re investing in the neighborhood.
Impact
Through phased rollouts and localized messaging, the print campaign helped build an early market presence and established Bank of Texas San Antonio as an approachable, community-focused financial partner in a new region.
Featured Case Study
Breaking Into the Heart of San Antonio
For the first time in over 20 years, Bank of Texas expanded into a completely new market: San Antonio. With a flagship location opening in an affluent neighborhood, the challenge was clear. How do you introduce an unknown bank to…
Print That Works Harder
Across sectors and audiences, these projects prove that printed pieces still play a powerful role in brand building and business growth. At Schaefer, we believe great collateral isn’t just about good design—it’s about telling the right story in the right way and making every piece work harder for the brand.
Ready to see how print collateral can drive real results for your organization? Let’s talk about what we can create together.
