The theme for this year’s Zoo Preschool is animal markings and habitats. And because the whole point of the preschool is to teach young kids about animals, we decided to make the direct mail piece interactive and educational. The piece featured a soft, natural color palate and a fun illustrated style, which was carried out across all media including the campers’ t-shirts. Any day we get to to create cartoon animals is a good day. And from the photos, it would appear these preschoolers found their favorite spot at the Fort Worth Zoo.