Schaefer Advertising Co. | Ft. Worth, Texas
  • Expertise
    • Our Expertise
    • Healthcare
    • Real Estate
    • Attractions, Tourism & The Arts
  • Case Studies
  • About
    • Our Story
    • Meet Your Team
    • Careers
  • Journal
  • Contact
Menu
  • Expertise
    • Our Expertise
    • Healthcare
    • Real Estate
    • Attractions, Tourism & The Arts
  • Case Studies
  • About
    • Our Story
    • Meet Your Team
    • Careers
  • Journal
  • Contact

March 3, 2021

From Texas with love

Every year the Texas Parks & Wildlife Foundation (TPWF) hosts an event to honor and induct some of its biggest friends and supporters to the Conservation Hall of Fame. The event is one of the most prestigious conservation award dinners, attracting partners, ambassadors and donors from across the state to benefit the TPWF and amplify its mission. 

The 2019 inductees strongly believe in the responsibility every Texan has to maintain our land and the life on it. The primary theme for the event focused on connection, more specifically on the flora and fauna that grow wildly across the Lone Star state, each native species playing a vital role in our ecosystem. To raise awareness and excite attendees, we set out to design an invitation suite befitting Texas’ most precious resource—all the wild things and wild places that make our state great.  

The state of Texas is not only vast. It’s diverse. From the panhandle to the pines, every inch is famed for its beauty and defined by the iconic landscapes. And there’s no better way to appreciate those views than from the open road. 

Seeking to capture that feeling of nostalgia for long drives and wide-open spaces, we built a conceptual theme centered around the classic American road-trip—Texas-style. A limited-edition postcard series served as the invitation, each featuring a hand-drawn illustration of true Texas moments from five distinct regions. 

The event helped raise private dollars for public funding. And the invite provided guests with a tangible piece of Texas they could collect or share with others to inspire conservation. A tribute to the landscape and a call to experience the wild, Texas Road Trip won awards at the local and regional American Advertising Awards in 2019.

Schaefer Team

Schaefer Team

golfer
Attractions, Tourism & The Arts

Texas’ best weekend

May 16, 2023
TCU staff at NYSE
Attractions, Tourism & The Arts

Connecting a brand’s rich history with its vibrant future

May 8, 2023
Healthcare

Overcoming obstacles with an emotional appeal

March 3, 2023
Enter the Fold
Subscribe to our newsletter
Schaefer Advertising Co. | Ft. Worth, Texas

© 2023 Schaefer Advertising Co.
Privacy | Sitemap

Best Places to Work in Fort Worth
microsoft partner
Company
  • About
  • Case Studies
  • Contact
  • Careers
Menu
  • About
  • Case Studies
  • Contact
  • Careers
Expertise
  • Healthcare
  • Real Estate
  • Attractions, Tourism & The Arts
Menu
  • Healthcare
  • Real Estate
  • Attractions, Tourism & The Arts

Get in Touch

1228 S. Adams St.
Fort Worth, TX 76104

817.226.4332
hello@schaeferadvertising.com
Facebook-f
Twitter
Instagram
Linkedin