Digital Marketing Analytics Coordinator

Andrew Lotz

Andrew Lotz

Title: Digital Marketing Analytics Coordinator
Nickname: Andrew Lotz
Senior Quote: “Sometimes you have to be a lion so you can be the lamb you really are.” – Dave Chapelle

Originally from New Orleans, Louisiana, Andrew made his way to Dallas in the aftermath of Hurricane Katrina. Like a true Texan, he loves high school football and played in college at Texas Lutheran University where he pursued information systems and data analytics for both his bachelor’s and master’s degrees. Combining creativity and precision, Andrew honed his skills working for the Houston Texans’ analytics department, where he leveraged numbers and data to better understand and engage the team’s fanbase.

Outside of work, Andrew enjoys grilling, cooking, boiling and anything that begins with measurement and ends with a delicious outcome. His lifelong connection to football as a player and coach continues now as he travels to watch his favorite teams play. His ultimate goal? Visit every NFL stadium in the country.

Fun Facts:

  • He can name almost every high school mascot in Texas.
  • He loves to fish and hunt but doesn’t own a pole or gun.
  • He thinks pineapple is a key ingredient in a crawfish boil.
  • He is a big fan of podcasts – if you need a recommendation, just ask!