Meet Payton Luster
Let’s start by getting to know you a little better. Tell us about yourself.
So far, I have lived in 3 different states and 7 different cities. I was born in Colorado and my whole family lives there, but I grew up in Texas (I refuse to admit I’m a Texan though). I majored in Public Relations at the University of Texas at Austin, and loved football game days and spending the summers at Barton Springs. When I graduated, I wanted to move to Fort Worth to be closer to my family.
What’s something you love to do?
I love attending fitness classes in the area like cycling and yoga. On the weekends, I love to go to the Coyote Drive-In and hole-in-the-wall restaurants.
What’s your favorite place?
My grandparents’ ranch in Colorado Springs–it’s beautiful in the winter!
What do you love about the job?
I love being a storyteller and creating work that people actually engage with. Everything you have been persuaded to learn more about or buy, a copywriter came up with the message that made it stand out. To do that kind of work is pretty amazing to me.
What is the last thing you binge-watched?
Formula 1: Drive to Survive.
What’s your favorite book?
The Last Thing He Told Me by Laura Dave.
If you could live in any sitcom, which would it be?
How I Met Your Mother —I would love to figure out my life in New York with my closest friends.
Are you a listener or a talker?
I can be both. I’m a listener in big group settings, and slowly become a talker to smaller groups of people.
If you had to eat one thing for the rest of your life, what would it be?
My mom’s green chili enchiladas.
If there weren’t any more computers, what would be your new occupation?
What’s the scariest thing you’ve done for fun?
My second time snowboarding, I went down a black diamond. I did cry in the moment, but it was a fun time.
What’s your favorite children’s story?
A Series of Unfortunate Events by Lemony Snicket.
If you had an extra hour of free time every day, what would you spend it doing?
I would definitely indulge in some self-care like reading and journaling.
Any words of advice?
My dad has always told me, “hard work beats talent when talent doesn’t work hard.” It may be something you hear in sports, but I feel like it applies to everything in life.
I was looking for a work culture that loved to nurture talent and helped recent college graduates hone their skills. It was really important to me that I work at a place where I was surrounded by extremely talented people that cared about each other. And Schaefer lives up to that.