Schaefer is proud to have been recognized by Medical Marketing and Media as “Best Place to Work” in 2020. In a tumultuous year marked with uncertainty, we are truly humbled and energized by the recognition. It is the result of tireless work done by the entire agency, lead by the vision and guidance of our Healthcare team. We couldn’t be more grateful for the recognition.
From the winners announcement article by MM+M.
In a year when the workplace has been upended, the prioritizing of company culture and staff matters to a greater extent than ever before. The results of our third annual review spotlight the best small, midsize and large agencies, along with life sciences support firms, as rated by those who know them best: the employees themselves.
Schaefer Advertising
Never before has Schaefer’s mission to “Make Life Better” been more important to its employees than right now. From vital healthcare assistance (the company waived testing and hospital fees related to COVID-19), to an emergency cash fund for bill pay in the case of a spouse or family member being laid off, staffers say they have felt “seen” and “supported” from the very start of the pandemic.
In an effort to increase communication and boost morale, the company instituted virtual work anniversary celebrations on Zoom with heartfelt tributes from colleagues, and a daily “silver lining” email thread where one team member shares a positive experience from their quarantine and then chooses which colleague goes next.
While almost all Schaefer staffers shared their immense appreciation for how “fully transparent” their company president has been, through his efforts to send daily update emails and to reassure the team no furloughs or layoffs would take place, it was his turn as ice cream man that really garnered accolades.
Despite the fact that many employees live between 40 and 150 miles from Schaefer’s offices in Fort Worth, Texas, the company’s owner personally delivered pints of ice cream from a local artisanal creamery to every employee to thank them for their hard work during these difficult times. A gesture welcomed by all as “an incredibly unexpected and much-appreciated surprise.”
Survey Stat
Schaefer Advertising had 31 responses — the most in its category — and was one of the highest-scoring agencies for the answer to “Responded quickly and decisively to ensure employee productivity was unaffected as much as possible.”
