Crafting a distinctive brand and web presence for Bennett Partners
At Schaefer, we embarked on a meaningful partnership with Bennett Partners, an esteemed architecture, interiors, and planning firm based in Fort Worth, Texas. Guided by their unwavering dedication to responsible preservation and urban design, Bennett Partners strives to create sustainable spaces that enhance and sustain communities. What began as an initiative to enhance their website and showcase their award-winning work evolved into a comprehensive brand refresh, a testament to our shared commitment.
Navigating transitions and embracing a thoughtful ethos
Recognizing Bennett Partners’ esteemed reputation and shared mission to improve lives within the Fort Worth community, we embarked on a collaborative journey with their team of award-winning designers. This partnership provided a unique opportunity to collaborate with like-minded creatives who valued a strategic approach. Following the departure of a former partner, our goal was to develop a new brand identity that authentically reflected Bennett Partners’ thoughtful ethos, starting with a strategic renaming process.
Our recommendation was to preserve the equity of the original name, Bennett Benner Partners, by preserving the namesake Bennett as a prominent element. Thus, the name Bennett Partners was chosen, capturing the essence of a collective of passionate partners united by their mission and dedication to thoughtful design.
From typography to tone: crafting an approachable identity
We meticulously crafted a comprehensive system of logos and a versatile color palette, offering both flexibility and consistency. Our brand design centered around sophistication, simplicity, and purpose, harmonizing seamlessly with Bennett Partners’ core values. The logo showcases a modern, customized typeface that enhances the letterforms, set in lowercase to reflect the brand’s friendly and approachable nature. The secondary logo variation was refined to include “architecture, interiors, planning,” providing clarity about the services offered. Our expanded color palette embraces softer, thoughtful, and intricate color variations, featuring shades of blue and orange that distinguish Bennett Partners within the industry. These colors effortlessly integrate into diverse project plans and graphics. Additionally, we established a comprehensive brand toolkit, empowering Bennett Partners to effectively convey their unique identity.
Elevating the user experience and showcasing excellence
Following the brand refresh, Bennett Partners sought a website redesign that would seamlessly showcase their exceptional work, engage users, and mirror their commitment to responsible architecture and community impact. Frustrated by their previous website’s inability to communicate their core values and meet their business needs, the objective of the new website was clear: effectively communicate their mission, prioritize their team members, and empower them to effortlessly showcase new projects. The final website encompasses key elements such as a visually striking portfolio, improved organization and categorization, seamless content management, responsive design, and personalized employee pages. Our team at Schaefer delivered a fully customized website with a clean and flexible modular system, enhancing navigation and user interaction to improve their online presence and reinforce their position as an industry leader.
Results
The partnership between Schaefer and Bennett Partners led to a successful transformation of their brand and website, capturing their expertise and unwavering commitment to responsible architecture. Through the reimagined brand identity, Bennett Partners’ captivating story resonates, attracting new business opportunities within their region. By collaborating closely with our team, Bennett Partners achieved a brand and website presence that authentically reflects their excellence in architecture and design, solidifying their position as a leading firm within the industry.
