Senior quote: “Hope is a bad strategy.”
As head honcho and namesake of Schaefer Advertising, Ken leads client relationships and manages strategic planning and brand development. His 25 years of marketing experience began at Procter and Gamble, and he later moved on to the agency side at Ogilvy & Mather.
In 1992, Fort Worth-based Justin Boot Company recruited Ken to be the director of marketing. A few years later, Ken, along with Bobby and Jan Blanchard, created Blanchard Schaefer Advertising, which was rebranded as Schaefer Advertising Co. in March of 2011.