March 17, 2020

Turning complex ideas into tangible strategies

Let’s start by getting to know you a little better. Tell us about yourself.

When anyone asks me “where I’m from,” it’s sometimes hard for me to answer. I grew up living in Dallas, Fort Worth and several cities in between, so many areas of DFW feel like home. Growing up, I played every sport I could – volleyball, gymnastics, cheerleading, soccer, and track. I made so many lifelong friendships and learned a lot about work ethic through playing sports; that really has a lot to do with who I am today.

What’s something you love to do?

Honestly, just being outdoors anywhere I can, and living in Austin, that’s pretty easy to accomplish. There’s so much in Austin to do outdoors – from random concerts in the park to hiking and yoga, really anything. I love Barton Springs Pool – it’s the best thing to visit after work and just jump in and relax. That’s the place I recommend anybody to go when they’re visiting Austin.

What’s your favorite place?

Probably Paris, France (not Texas). My husband Adam proposed to me there, so it is where I spent one of the best days of my life.

What is the last thing you binge-watched?

I am borderline obsessed with Shark Tank, and I probably watched nine in a row. I love thinking of [good and bad] invention ideas. Most recently, I’ve thought of a device that puts sheets on people’s beds automatically and I would name it “Oh Sheet.”

What’s your favorite book?

I like to read to learn. I love many books written by John Piper, but the latest book I’ve read is called Switching on Your Brain, by Dr. Caroline Leaf. I enjoy reading about how your beliefs shape your abilities. 

If you could live in any sitcom, which would it be?

Friends, it just gets better every time I watch it.  

Are you a listener or a talker?

I’m a listener.

If you had to eat one thing for the rest of your life, what would it be?

Cheeseburgers. Clark’s in Austin is especially awesome, I love it.

What’s the scariest thing you’ve done for fun?

On one of my birthdays in college, I convinced one of my friends to skip class and go skydiving with me. Long story short, we probably shouldn’t have used a Groupon on such a life-risking activity. We were fine, but you couldn’t pay me to do it again. 

If you had an extra hour of free time every day, what would you spend it doing?

I would spend it on improving my cooking skills and making new recipes of my own. I think it is such a gift to have the ability to pass down personal recipes to friends and family.

If you could do anything besides what you are doing now, what would you do professionally?

Architecture has always interested me. Similar to what I do now, there are no real black-and-white answers. Thinking of how complex and the number of people involved in a project is beyond comprehension.

What do you love about the job?

I think that every day is different. I look at the clock and can’t figure out how the time passed. Most questions or problems we face on the account service team aren’t black-and-white, and that really energizes me. I love working with clients to make complex brand priorities into simplified, powerful strategies and with the creative team to turn highly technical medical jargon into a compelling brand story.

Why Schaefer?

“Leave it better than you found it,” is somewhat of family motto I grew up with. Everyone who makes up the Schaefer team shows up every day with genuine and purposeful intention to do just that.