When your phone or other smart device breaks, gets lost or needs an upgrade, there’s a good chance Likewize is working behind the scenes to make it right. The company partners with carriers, retailers and insurers around the world to handle the full lifecycle of a device, from protection plans to repairs to trade-ins so their clients can offer customers a seamless experience when technology doesn’t go as planned. It’s a big operation and the brands they work with are some of the biggest on the planet. So when Mobile World Congress came around, showing up quietly wasn’t an option.
Situation
Standing Out at the World’s Noisiest Trade Show
Mobile World Congress (MWC) in Barcelona is the premier global gathering for the mobile and tech industry, the kind of event where deals are made and reputations are reinforced. For Likewize, MWC 2026 represented an opportunity to expand global partnerships and assert their position as the go-to provider for end-to-end device lifecycle management.
The challenge: MWC is noisy. Thousands of companies compete for the attention of the same B2B decision-makers, including telecom executives, retail leadership, OEMs and insurers, all in the same building at the same time. Likewize needed more than good signage. They needed a coherent, creative presence that could travel across touchpoints and leave an impression.
Strategy
Start with the Brand and Build
The strategy was to work within Likewize’s established brand guidelines while pushing the creative to be bold enough to cut through the convention floor clutter. Their official tagline, “Every tech problem made painless,” gave us a strong foundation. Their positioning, framing Likewize as the answer to the questions their partners are already asking, gave us something to build a visual and messaging narrative around.
We recognized that the target audience shared a common mindset across sectors: they value reliability, trust and a partner who can handle complexity without adding to it. Our creative direction needed to reflect this — clean, confident and clear.
Solution
A Creative System Built to Travel
We developed a creative system, not just a look but a visual language designed to work consistently across every surface and touchpoint. The goal was for everything to feel cohesive and originating from a consistent source, whether someone encountered Likewize on the convention floor, in a private meeting room or in their inbox before the show.
The creative leaned into what the brand already does well: clean layouts, bold use of Likewize’s signature pink, strong typography and iconography that communicated their core services without over-explaining. Short, high-impact copy did the heavy lifting. Every element was built to scale from large-format event signage down to a sales team email signature so the brand showed up with the same confidence regardless of context.
We also made sure the Likewize team had what they needed to work the room before and after the event, not just during it. Pre- and post-event communications extended the creative into the places where real partner conversations begin.
Results
One Brand Voice, Every Touchpoint
Schaefer delivered a full suite of creative and communications assets built for production that gave Likewize a consistent, confident presence across every MWC touchpoint. From the moment someone stepped off a Likewize-wrapped Sprinter van to the follow-up email waiting in their inbox, the brand told a cohesive story.
The MWC landing page gave us a clear window into how well the campaign drove interest and action:
Key Metrics
- 46.02% Engagement Rate
- 8% Conversion Rate
- 10 Form Submissions
Impact:
- Drove strong brand visibility at MWC 2026
- Generated qualified leads and meeting opportunities
- Reinforced Likewize as a trusted, end-to-end lifecycle partner
