In anticipation of the Clearfork Main Street Bridge opening, which would open up traffic through Clearfork for the first time, we wanted to develop on-site signage that would call motorists’ attention to sheer size of the land and tease what was to come.
Rather than putting up traditional banners or billboard signage, we created a concept that used larger than life words to describe the soul of Clearfork. The words were placed at strategic points on the property and were made to appear as if they had grown out of the land. Thus, we referred to the project internally as the Clearfork word crops.
For over 40 years, Win-Sam has been making energy production plants run better and last longer. Their motto is simple: Predict, Prevent, Extend. Through extensive predictive and preventive maintenance strategies, they can increase operational efficiency and extend the life of your equipment.
Since a lot of Win-Sam employees are former Navy men, we went with a military style logo for their rebrand. This insight, combined with the industrial look of their everyday work environment, helped establish a look that we carried out through several pieces. Each of these pieces conveys the strong, roll-up-their-sleeves kind of work ethic that makes Win-Sam so valuable to their clients.
The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were served as food at this event.)
Along with more traditional media like outdoor, direct mail and banner ads, we went guerrilla on this project as well. We created a stencil based on Todd’s artwork along with spray chalk to advertise the event on Fort Worth sidewalks. The cans of spray chalk say they’re wash off in a week or so. The fact that we could still see them several months after the event had ended would indicate otherwise. Oops.
Anyway, the event was a lot of fun, Starship rocked the party and a ton of Fort Worth food fans got to stuff their faces and make new friends.
Now, putting barbecue sauce on the finest beef in the land may seem like sacrilege, but if Nolan Ryan says it’s okay, it is. And if Nolan Ryan puts his name on a barbecue sauce? You know that’s good, too. Okay, technically we put Nolan Ryan’s name on a barbecue sauce, but only because he told us to.
When our client, Flash Global Logistics, asked us to help launch their new product, we did. (Sometimes we can be pretty literal.)
