By Schaefer Team in Journal

Congratulations to Matt Gibson of Sight Sciences!

We’d like to formally congratulate Matt Gibson, Product Director for Dry Eye Products at Sight Sciences for being named a Brand Champion Award Winner by PM 360 for his work in Ophthalmology and Optometry. In addition to his award, Matt was also nominated for Marketer of the Year among some very prestigious peers.

In addition to Matt’s success, Sight Sciences was also nominated for Company of the Year: Medical Devices / Diagnostics. 

The entire team at Schaefer is so proud to work together with Matt and Sight Sciences on multiple projects and truly believes that their success is a win for patients everywhere.

In addition to Sight Sciences’ nominations, the myForte app – a Schaefer and Galderma product – was nominated in the Best App / Digital Solution or Suite. We couldn’t be more proud of the teamwork and collaboration that went into creating the myForte App.

The winners will be announced and honored during a virtual celebration on Thursday, October 1, 2020 at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting Profiles of the winners will be included in PM360’s October issue.


Ophthalmology/Optometry: Matt Gibson, Product Director, Dry Eye, Sight Sciences


Matt Gibson, Product Director, Dry Eye, Sight Sciences
Dan Donovan, Vice President, Creative + Digital, PRECISIONscientia
Claire Loran, Senior Manager, MCM/SFMC, Otsuka America Pharmaceutical, Inc.
Rob Stephen, VP, Marketing, Verywell
Karen Sullivan, Associate Director, U.S. Hematology Marketing, Takeda Pharmaceutical Company Limited


Sight Sciences
Premier Dental Products


The myForte App (Galderma, Schaefer Advertising Co.)
Ella the Jellyfish (Eisai, Patients & Purpose)
eWizard platform for omnichannel content authoring and management (Viseven)

From the press release:

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.

A total of 82 finalists were chosen in the 18 Initiative categories which include: App/Digital Solution or Suite, Consumer Website/Online Initiative, Data/Analytics Initiative, Direct-to-Consumer Campaign, Direct-to-Patient Campaign, HCP Education, Interactive Marketing Program, Patient/Consumer Education, Persistence/Adherence Program, Point of Care, Product/Service Launch, Professional Campaign, Professional Website/Online Initiative, Sales Aid, Self-promotion, Social Media Campaign, Unbranded Campaign, and Video/TV campaign.

“The very best marketing initiatives are defined by their ability to stand out, and these 82 finalists made an impression on our judges for their ability to do just that,” says Anna Stashower, CEO and Publisher of PM360. “While some stood out thanks to their eye-catching creative, others left judges in awe due to a unique ability to educate patients or doctors, an empathic approach that took judges into the bodies and souls of patients, an innovative use of technology to connect with patients in new ways or make it easier for them to get life-saving treatments, or just a fascinating new strategy that can change how the rest of the industry operates.”  

Finalists are acknowledged and winners will be announced during a special virtual celebration on Thursday, October 1, 2020 at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting For more information about the awards or tickets, contact Kayla Walsh at 646-300-8117 or

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About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.