January 14, 2021

Journal

Let’s start by getting to know you a little better. Tell us about yourself. I’m Jessi, and I’m off to a good start with this interview. I got married in 2020 as a pandemic bride, and that was interesting. I really enjoy concerts, so 2020 was a huge letdown for me. I enjoy travel and […]

Schaefer is proud to have been recognized by Medical Marketing and Media as “Best Place to Work” in 2020. In a tumultuous year marked with uncertainty, we are truly humbled and energized by the recognition. It is the result of tireless work done by the entire agency, lead by the vision and guidance of our […]

Let’s start by getting to know you a little better. Tell us about yourself. I was born and raised in Fort Worth, and the only time I’ve left here for an extended period of time was when I went to Austin for school for four years. I’ve always loved living here, and I really enjoyed […]

Building a brand from the ground up is an exciting opportunity and challenge for our team. In this case, the branding needed to reflect the ground, the air, and the ether. The Medical Innovation District (MID) in Fort Worth started out as a disconnected/amorphous physical footprint, an energetic entrepreneurial community, a rich density of medical […]

Union Park by Hillwood Communities wanted to differentiate themselves on the market to stand out with their target audience to attract more homebuyers. To do this, we dove into their existing creative suite and focused on the key elements that separated Union Park from its competitors. Goals: Evolve the creative campaign by leveraging the approved […]

November 19, 2020

Community without compromise

Connecting with the right target audience is crucial to marketing success. Bluewood is a Hillwood community filled with possibilities. Known for its unique ability to balance comfort and adventure, Bluewood wanted to attract a new wave of home buyers entering the market by crafting a campaign message that rang true to its target buyer and […]

October 28, 2020

A decade of boo

Boo at the Zoo has long been the unmissable Halloween experience for many families in Fort Worth. Since 2011, Schaefer has been tasked with keeping Boo at the Zoo top-of-mind for old fans and the next generation of families looking to establish a Halloween tradition. Working on Boo at the Zoo is a rewarding creative […]

Let’s start by getting to know you a little better. Tell us about yourself. I was born in Durham, NC, and moved to DFW when I was four years old, and I’ve been here ever since. I went to college at UNT and got my degree in advertising. I’m an Eagle Scout and have been […]

October 1, 2020

Make Life Better DAY

Today is a celebration of all the days that lead us here. A reminder that each day is a gift and that every pursuit, big or small, is worthy of the good you put into it. In that spirit, we ask you to think of today as an opportunity to Make Life Better. For the […]

Recently, our friends at Hillwood Communities took home some serious hardware from the MCSAM Awards, which are given annually to builders, developers and associates who have made a significant and creative contribution in residential marketing through specific achievements in a given year. Hillwood Communities won Best Overall Advertising Program for Union Park, Developer of the […]