The Fort Worth advertising community recently gathered at Backlot Studios to honor one of its most distinguished figures—our very own Ken Schaefer—recipient of the American Advertising Federation (AAF) Fort Worth’s Silver Medal Award. This prestigious award not only recognizes outstanding contributions to the advertising industry but more importantly, a commitment to the greater Fort Worth […]
Healthcare Marketing Perspectives From The Field To paraphrase an old advertising slogan, neither rain, nor sleet, nor wind, nor snow would keep the American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress down. ASCRS just ended in Boston and despite the cold weather, the meeting itself was as dynamic as ever. Schaefer was there […]
As a creative leader at Schaefer, I’m thrilled to see our art directors leveraging AI prompts to enhance our visual ideation process. In our industry, innovation is paramount, and utilizing AI throughout our process opens up new avenues for creativity that were previously untapped. In the past, our concept sessions generated great ideas, but bringing […]
Economic Development is the engine that drives growth in a region, and while many factors contribute to a strong economic development effort, robust and strategic marketing can help a region catapult those initiatives and truly reach its potential. The benefits of a well-run economic development effort are deep and wide. Here are some of the […]
Are your email subject lines not getting the attention they deserve? Are you struggling to improve open rates and engagement with your email campaigns? Look no further than the power of A/B testing. Under the guidance of an expert digital agency like Schaefer, A/B testing subject lines is a game-changer, allowing you to optimize your […]
The Journey to Patients Goes Through Emotions In health care, as in life, design is everything. It’s the difference between a website that meets a user’s needs and one that frustrates them. Or, why one medical device gains adherence and why another just gathers dust. While the user experience (UX) has been on the rise […]
Meet Andrew Lotz Let’s start by getting to know you a little better. Tell us about yourself. Born in New Orleans, Louisiana, raised in Saint Bernard Parish. Moved to Dallas after Hurricane Katrina and was recruited to play football at Texas Lutheran University in Seguin, Texas. While in school, I adopted two dogs. Cookie, who […]
So Susie visited your museum once. How do you get her to come back? Kevin has attended the theater once a year, every year. Why is he not a subscriber? The Smith family has been aquarium members for 6 years, but they’ve never donated a penny outside of that. Why not? In the entertainment space, […]
Meet Ethan Casella Let’s start by getting to know you a little better. Tell us about yourself. I grew up in the Bay Area, California before moving to Texas to attend TCU. My junior year of college I took a class where someone from Schaefer led a creative project for a group of students. That […]
What is CRM? What is AI? In today’s rapidly evolving business landscape, customer-centricity has become the cornerstone of success. As organizations strive to meet the ever-increasing demands and expectations of their customers, the need for effective Customer Relationship Management (CRM) strategies has never been more crucial. But how can businesses truly understand and engage with […]
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