This year’s ADDYs recognized some of our proudest moments—from full campaigns to design details and even some AI integration. I couldn’t be happier to see our team’s hard work honored with some shiny new glass. What makes these awards so meaningful is the prestige and scale of the American Advertising Awards program. With more than […]
The Real Estate Council of Greater Fort Worth recently hosted their 2025 Tarrant County Commercial Real Estate Forecast offering a dynamic view of where the market is heading over the next few years. From surging industrial demand and nearshoring trends to optimism in retail and shifts in the office sector, a variety of speakers shared […]
Schaefer Advertising is a member of the Magnet Group, a global marketing network made up of agencies and marketing companies around the world. In January, we traveled to Miami to engage with our media leaders to discuss and analyze what to look for in digital media in 2025 and beyond. The top takeaways from the […]
Saying we are a pet-friendly agency is an understatement. At Schaefer, furry friends aren’t just welcome — they’re part of our DNA. (Shout out Lyla+Ranger, Biggs, Griswold, Macy and many others!) So, attending the 2025 VMX Annual Conference in Orlando felt like a homecoming. For those of us with deep experience in both human and […]
The IAAPA Expo turns Orlando, Florida, into a hub of imagination and innovation. It’s where the magic of Disney meets the cutting-edge trends shaping attractions, tourism, and hospitality. This year’s event didn’t disappoint—combining jaw-dropping exhibits, global networking opportunities, and actionable insights for professionals across the entertainment spectrum. As a full-service agency specializing in attractions, tourism, […]
With its new downtown Fort Worth campus, the Texas A&M University System set out to create a lasting legacy of innovation, workforce development, and economic transformation. Schaefer was tasked with creating a campaign that not only communicated this ambitious vision but also inspired a diverse audience of donors, influencers, and industry leaders to take action. […]
Schaefer had the incredible opportunity to speak at the Circles Conference, where Michele Evans and I shared our approach to “Unlocking Creative Potential. As a team, we’re passionate about helping ideas thrive, and this workshop was a chance to delve into the systems and practices that give ideas their best chance to succeed. Here’s a […]
A Powerful Tool for Connection & Conversion Effective advertising is crucial to attract potential buyers and sellers in the competitive landscape of residential real estate. While traditional marketing tactics may have sufficed in the past, today’s consumers demand more than just a list of features and benefits. They seek authentic, relatable, and emotionally engaging content […]
In the competitive world of email marketing, getting your message noticed can be challenging. If you’re facing low open rates or engagement, resending emails can be a key strategy to improve results. Resending can be beneficial when your initial message doesn’t reach its target audience or falls short in impact. When done strategically, it can […]
The Fort Worth advertising community recently gathered at Backlot Studios to honor one of its most distinguished figures—our very own Ken Schaefer—recipient of the American Advertising Federation (AAF) Fort Worth’s Silver Medal Award. This prestigious award not only recognizes outstanding contributions to the advertising industry but more importantly, a commitment to the greater Fort Worth […]
