June 16, 2020

Journal

Let’s start by getting to know you a little better. Tell us about yourself. I’m a Texas girl, but I’d like to become a world-traveler, and I’d like to begin in Egypt. The only things that prevent me from traveling now are my responsibilities to family and pets – I really like being home and […]

Let’s start by getting to know you a little better. Tell us about yourself. I’m a Libra and an ENFP. I’m married with an 8-year-old daughter named Brielle and a little baby lady due in July. My husband Stephen is a comedian and the head chef of our household; he currently specializes in creating culinary […]

“Is it legible? Is it readable?” These are questions creatives deal with every single day, and they often communicate the same query: “Is this message understandable by our audience?” Although legibility and readability are closely related, there are subtle differences between the two that help us better navigate the creative needs of our clients to […]

Let’s start by getting to know you a little better. Tell us about yourself. I’ve been married for about five years to my husband Joshua, and we have a two-year-old daughter named Avery. We’re very much in toddler mode right now— she’s 2 going on 22, and she shares a lot of my same qualities […]

Let’s start by getting to know you a little better. Tell us about yourself. When anyone asks me “where I’m from,” it’s sometimes hard for me to answer. I grew up living in Dallas, Fort Worth and several cities in between, so many areas of DFW feel like home. Growing up, I played every sport […]

Let’s start by getting to know you a little better. Tell us about yourself. I’m a native Texan, and I’m full of Lonestar pride. I’m the oldest of three children, and my younger brother was my “archrival,” in school at Baylor. I met my boyfriend in high school and we have been dating for seven […]

Recently, the Schaefer team attended Fort Worth’s 2020 American Advertising Awards (ADDYs), which celebrates excellence in advertising. This year, Schaefer received 20 total awards – ten of which were gold awards, including Best of Show – Print for the Texas Ballet Theater’s 2019/20 Season Posters. We are truly humbled by the recognition and reminded of […]

Let’s start by getting to know you a little better. Tell us about yourself. My name is Matt, I’m a rock climber, writer, and unprofessional cook. I’ve been writing for as long as I can remember, but I officially began publishing at 19 in the Dallas Observer, doing editorial pieces about art installations, concerts, and […]

February 14, 2020

Day in. Day out.

Telling the story of an elite collegiate baseball program is a large task – and it’s one that we help TCU Baseball accomplish every year. But, like every task that our team tackles, it’s best to take it one small step at a time, day in, and day out. Since 2014, we’ve worked with the […]

In a major shift of operations, Google’s flagship browser – Chrome –  announced that they will begin phasing out the use of third-party cookies in the next two years to help bolster privacy protections for users. This will have a monumental effect on how digital advertisers strategize and reach consumers. Nick Toombs, Schaefer’s Digital Media […]