May 12, 2021

Journal

Let’s start by getting to know you a little better. Tell us about yourself. Hi! I’m Siera. I graduated from Georgia Tech, but I am not an engineer. I wanted to be a biology major, but I was terrible at chemistry, despite the fact that my dad is a chemist. We had a guest speaker […]

Let’s start by getting to know you a little better. Tell us about yourself. I moved around a lot growing up, so I was always around different people and environments. It was tough having to leave my friends and make new ones in school, but I think that has somehow contributed to me being a […]

The 2021 ADDYs are in the books! It may have looked a bit different this year, but the entire Schaefer team was so grateful to get together outside and celebrate a year of hard work under unique circumstances. When the final votes were tallied, Schaefer walked away with 19 awards out of our 22 entries, […]

Let’s start by getting to know you a little better. Tell us about yourself. I’m Jessi, and I’m off to a good start with this interview. I got married in 2020 as a pandemic bride, and that was interesting. I really enjoy concerts, so 2020 was a huge letdown for me. I enjoy travel and […]

Schaefer is proud to have been recognized by Medical Marketing and Media as “Best Place to Work” in 2020. In a tumultuous year marked with uncertainty, we are truly humbled and energized by the recognition. It is the result of tireless work done by the entire agency, lead by the vision and guidance of our […]

Let’s start by getting to know you a little better. Tell us about yourself. I was born and raised in Fort Worth, and the only time I’ve left here for an extended period of time was when I went to Austin for school for four years. I’ve always loved living here, and I really enjoyed […]

Building a brand from the ground up is an exciting opportunity and challenge for our team. In this case, the branding needed to reflect the ground, the air, and the ether. The Medical Innovation District (MID) in Fort Worth started out as a disconnected/amorphous physical footprint, an energetic entrepreneurial community, a rich density of medical […]

Union Park by Hillwood Communities wanted to differentiate themselves on the market to stand out with their target audience to attract more homebuyers. To do this, we dove into their existing creative suite and focused on the key elements that separated Union Park from its competitors. Goals: Evolve the creative campaign by leveraging the approved […]

November 19, 2020

Community without compromise

Connecting with the right target audience is crucial to marketing success. Bluewood is a Hillwood community filled with possibilities. Known for its unique ability to balance comfort and adventure, Bluewood wanted to attract a new wave of home buyers entering the market by crafting a campaign message that rang true to its target buyer and […]

October 28, 2020

A decade of boo

Boo at the Zoo has long been the unmissable Halloween experience for many families in Fort Worth. Since 2011, Schaefer has been tasked with keeping Boo at the Zoo top-of-mind for old fans and the next generation of families looking to establish a Halloween tradition. Working on Boo at the Zoo is a rewarding creative […]