March 27, 2023


If you’ve ever evaluated a marketing campaign utilizing an integrated analytics platform, you’re probably somewhat familiar with attributing success to certain channels. For example, your report may indicate that based on last-click attribution, paid search drove 400 conversions totalling $20,000 in revenue. Last-click attribution is the attribution model that measures which marketing touchpoint a customer […]

March 27, 2023

Spilling the tea on 1773

Meet Rachel Connell Let’s start by getting to know you a little better. Tell us about yourself. I was born in Grapevine, the Christmas Capital of Texas. I grew up in Southlake, TX. I am a middle child with two sisters — we are an all girl household, but I wouldn’t change it for the […]

Meet Payton Luster Let’s start by getting to know you a little better. Tell us about yourself. So far, I have lived in 3 different states and 7 different cities. I was born in Colorado and my whole family lives there, but I grew up in Texas (I refuse to admit I’m a Texan though). […]

It’s been just over a year since Apple released iOS 15 with its intensified consumer privacy settings that had a huge effect on email marketing open rate reporting. Over the past year, email management platforms have continued to make updates to account for these changes, and we can expect to see more in the future, […]

It’s as though we are all holding on, looking for the same lighthouse, but the waters are still raging. Lately, the daily headlines have delivered more conundrums than clarity.  Interest rates and inflation are growing – but so is hiring. Economists warn of a pending global recession, and yet unemployment rates rest at 50-year lows. […]

Situation Every year, submitting and defending your marketing budget becomes a more time- and labor-intensive process. For many, it’s a significant strain. But with the right perspective and partnerships, you can successfully protect your budget and state your case. Departmental priorities. Competitive pressures. Ever changing business goals. Field team relationships and supply chain issues. As […]

For anyone in the residential real estate business, it is clear the tides have shifted over the past 6 months.  Gone are the days of properties lasting mere minutes on the open market only to be snatched up at well over asking price on the first day. The traction has slowed and as a result […]

Using Illustrations to Connect with Diverse Audiences As healthcare marketers, we all know how challenging it can be to convey complex concepts in a way that resonates with a diverse audience. Whether we’re speaking to patients, healthcare professionals or other stakeholders, it can be difficult to create a message that connects with people of all […]

How the New Platform Changes Looker Studio Dashboards GA4 is launching on July 1, 2023. What does this mean for you and Schaefer? What does this mean for the industry? With consistent updates and new rules, GA4 has presented a lot of obstacles – and opportunities – to how digital marketers leverage Google Analytics to […]

Meet Audrey Dao Let’s start by getting to know you a little better. Tell us about yourself. I grew up in Arlington, TX. I went to school at the University of Texas at Arlington where I studied Visual Communications Design and fell in love with advertising. I have an old beagle named Roosevelt and a […]