Schaefer Advertising Co.

Journal

It feels like just yesterday that the world shut down at the beginning of the COVID-19 pandemic. While that initial panic is now three years behind us, we’re just beginning to understand some of the long-term impacts and implications for the healthcare marketplace. As the dust settles, healthcare marketers are asking important questions: While the […]

Differentiating products with a consistent messaging platform Situation Argon Medical Devices faced a challenge that is not uncommon among large and diverse manufacturers: Their core audience of surgeons and clinical staff knew the names of their more successful product lines (such as Skater™, Option™ and Cleaner™), but had little awareness of their corporate brand. This […]

Paid search performance is dependent on a myriad of factors such as bid strategy, campaign budget, keyword strategy, audience targeting, and asset type utilization. One significant performance factor that is often overlooked or neglected is quality score.  Your Google ads quality score has a heavy influence on the cost and efficiency of your paid search […]

March 31, 2023

Designed to inspire

2022 in review We’re grateful to bookend a year of hard work and dedication with more than one win at the ADDYs . While this doesn’t include all the work we enjoyed working on in 2022, it does represent a wide range of industries and brands near and far. More importantly, we love that it […]

If you’ve ever evaluated a marketing campaign utilizing an integrated analytics platform, you’re probably somewhat familiar with attributing success to certain channels. For example, your report may indicate that based on last-click attribution, paid search drove 400 conversions totalling $20,000 in revenue. Last-click attribution is the attribution model that measures which marketing touchpoint a customer […]

March 27, 2023

Spilling the tea on 1773

Meet Rachel Connell Let’s start by getting to know you a little better. Tell us about yourself. I was born in Grapevine, the Christmas Capital of Texas. I grew up in Southlake, TX. I am a middle child with two sisters — we are an all girl household, but I wouldn’t change it for the […]

Meet Payton Luster Let’s start by getting to know you a little better. Tell us about yourself. So far, I have lived in 3 different states and 7 different cities. I was born in Colorado and my whole family lives there, but I grew up in Texas (I refuse to admit I’m a Texan though). […]

It’s been just over a year since Apple released iOS 15 with its intensified consumer privacy settings that had a huge effect on email marketing open rate reporting. Over the past year, email management platforms have continued to make updates to account for these changes, and we can expect to see more in the future, […]

It’s as though we are all holding on, looking for the same lighthouse, but the waters are still raging. Lately, the daily headlines have delivered more conundrums than clarity.  Interest rates and inflation are growing – but so is hiring. Economists warn of a pending global recession, and yet unemployment rates rest at 50-year lows. […]

Situation Every year, submitting and defending your marketing budget becomes a more time- and labor-intensive process. For many, it’s a significant strain. But with the right perspective and partnerships, you can successfully protect your budget and state your case. Departmental priorities. Competitive pressures. Ever changing business goals. Field team relationships and supply chain issues. As […]