March 5, 2020

Journal

Recently, the Schaefer team attended Fort Worth’s 2020 American Advertising Awards (ADDYs), which celebrates excellence in advertising. This year, Schaefer received 20 total awards – ten of which were gold awards, including Best of Show – Print for the Texas Ballet Theater’s 2019/20 Season Posters. We are truly humbled by the recognition and reminded of […]

Let’s start by getting to know you a little better. Tell us about yourself. My name is Matt, I’m a rock climber, writer, and unprofessional cook. I’ve been writing for as long as I can remember, but I officially began publishing at 19 in the Dallas Observer, doing editorial pieces about art installations, concerts, and […]

February 14, 2020

Day in. Day out.

Telling the story of an elite collegiate baseball program is a large task – and it’s one that we help TCU Baseball accomplish every year. But, like every task that our team tackles, it’s best to take it one small step at a time, day in, and day out. Since 2014, we’ve worked with the […]

In a major shift of operations, Google’s flagship browser – Chrome –  announced that they will begin phasing out the use of third-party cookies in the next two years to help bolster privacy protections for users. This will have a monumental effect on how digital advertisers strategize and reach consumers. Nick Toombs, Schaefer’s Digital Media […]

February 4, 2020

The commercial kid

Let’s start by getting to know you a little better. Tell us about yourself. I’m a writer, and from San Antonio originally. I love dogs, and I have two of them. Every dog I’ve ever owned has actually found me. I’m married to Matt Arnold, and we’ve known each other since we were in seventh […]

Let’s start by getting to know you a little better. Tell us about yourself. I’ve lived all over – from Oklahoma to Colorado, Ohio to Indiana, and finally, we settled in Texas, which is always where I wanted to be. My desire for design goes back to when I was a child. My first project […]

Let’s start by getting to know you a little better. Tell us about yourself. I am the youngest of three siblings and grew up among cowboys and musicians, living a dreamy Texas lifestyle. It was a never-ending stream of country music events and lots of rodeos growing up. For as long as I can remember […]

There is no limit, no maximum and no end to what can be achieved by simply opening the door to potential. This type of potential—the kind that’s filled with possibility—runs abundantly inside the halls of the Key School. It pours itself into its surroundings to empower teachers, parents, students and even the very ground on […]

Let’s start by getting to know you a little better. Tell us about yourself. I was born and raised in North Richland Hills, but I would always come to Fort Worth whenever I got the chance. I live in Arlington Heights right now so I get to hangout in Fairmount, the Historic District and West […]

December 20, 2019

The gift of presence

Meaningful moments happen face-to-face, not when scrolling through your Instagram feed, or diving into the latest trending topic on Twitter. Unfortunately, facilitating those moments can be incredibly difficult – for everybody. Luckily, the holiday season gives us a chance to take a break from our regular routines to reset with the people that we love […]