Schaefer Advertising Co.


The following is a summary of a presentation I gave at the Best Place for Working Parents® 2023 National Summit. We believe our people are what make our agency special. Not just the roles they fill but the whole person they represent. Our careers are only a portion of who we are as individuals. As […]

Generation Z, also known as the Digital Generation, consists of those born between 1997 and 2012. This generation is skeptical about taking the leap into first-time home ownership, and they are discouraged by the challenging feeling of figuring out how to buy their first home. In fact, the percentage of Gen Z that feel they […]

Alarmist headlines, endless scrolls of LinkedIn content and countless hand-wringing sessions in boardrooms are currently amplifying the economic uncertainty felt in many industries, including healthcare. Peaks and valleys are natural economic cycles, but the hype sometimes becomes a self-fulfilling prophecy that causes organizations to sacrifice short-term investments at the expense of long-term gains. During these […]

It feels like just yesterday that the world shut down at the beginning of the COVID-19 pandemic. While that initial panic is now three years behind us, we’re just beginning to understand some of the long-term impacts and implications for the healthcare marketplace. As the dust settles, healthcare marketers are asking important questions: While the […]

Differentiating products with a consistent messaging platform Situation Argon Medical Devices faced a challenge that is not uncommon among large and diverse manufacturers: Their core audience of surgeons and clinical staff knew the names of their more successful product lines (such as Skater™, Option™ and Cleaner™), but had little awareness of their corporate brand. This […]

Paid search performance is dependent on a myriad of factors such as bid strategy, campaign budget, keyword strategy, audience targeting, and asset type utilization. One significant performance factor that is often overlooked or neglected is quality score.  Your Google ads quality score has a heavy influence on the cost and efficiency of your paid search […]

March 31, 2023

Designed to inspire

2022 in review We’re grateful to bookend a year of hard work and dedication with more than one win at the ADDYs . While this doesn’t include all the work we enjoyed working on in 2022, it does represent a wide range of industries and brands near and far. More importantly, we love that it […]

If you’ve ever evaluated a marketing campaign utilizing an integrated analytics platform, you’re probably somewhat familiar with attributing success to certain channels. For example, your report may indicate that based on last-click attribution, paid search drove 400 conversions totalling $20,000 in revenue. Last-click attribution is the attribution model that measures which marketing touchpoint a customer […]

March 27, 2023

Spilling the tea on 1773

Meet Rachel Connell Let’s start by getting to know you a little better. Tell us about yourself. I was born in Grapevine, the Christmas Capital of Texas. I grew up in Southlake, TX. I am a middle child with two sisters — we are an all girl household, but I wouldn’t change it for the […]

Meet Payton Luster Let’s start by getting to know you a little better. Tell us about yourself. So far, I have lived in 3 different states and 7 different cities. I was born in Colorado and my whole family lives there, but I grew up in Texas (I refuse to admit I’m a Texan though). […]