TCU Football is back! In the 8th year of this project, we wanted to celebrate TCU’s tradition and history in a way that would unite all Frog fans. Last year, fans missed out on the game day experience because of COVID. This year is all about reuniting with the gridiron, tailgating traditions and most importantly, each other.
The theme for this year’s Riff Ram video, Gather, centers around a return to normal as it takes you on a game day journey through campus, tailgating at Amon Carter and into the stadium itself. Game days in the fall look different for each Horned Frog fan. Some fans enjoy the game day experience from their couch, while others spend all week planning for their perfect tailgate. Regardless of how we support the Frogs, we are stronger together. Gather celebrates the triumphant return of the Horned Frog Faithful by bringing us back to the beat of the drum, the rustle of pom-poms and the roar of the crowd.
See you at the Carter!
Concept by: Schaefer Advertising Co.
Produced by: Schaefer Advertising Co. and Make Something Beautiful