The headlining band at this year’s Beastro – a food tasting and live music event at the Fort Worth Zoo – was Starship. Creative director Todd Lancaster decided to take it in a Close Encounters of the Third Kind direction, and it turned out to be the winning concept. (Despite the illustration, no giraffes were served as food at this event.)
Along with more traditional media like outdoor, direct mail and banner ads, we went guerrilla on this project as well. We created a stencil based on Todd’s artwork along with spray chalk to advertise the event on Fort Worth sidewalks. The cans of spray chalk say they’re wash off in a week or so. The fact that we could still see them several months after the event had ended would indicate otherwise. Oops.
Anyway, the event was a lot of fun, Starship rocked the party and a ton of Fort Worth food fans got to stuff their faces and make new friends.
Now, putting barbecue sauce on the finest beef in the land may seem like sacrilege, but if Nolan Ryan says it’s okay, it is. And if Nolan Ryan puts his name on a barbecue sauce? You know that’s good, too. Okay, technically we put Nolan Ryan’s name on a barbecue sauce, but only because he told us to.
Thanks to the generosity of the Southside community during our Schaefermade lemonade stand promotion at ArtsGoggle, we were able to make a donation of $529.33 to Fort Worth South, Inc. at the end of last month. Paul Paine, president of Fort Worth South, made the journey to our office to accept the donation. In our typical subtle fashion, we wore our Schaefermade shirts for the big occasion.
The donation will be used for the organization’s tree planting initiative in the historic south side (still no word on whether or not these will be lemon trees although our fingers are crossed). So if you see new trees popping up in the near future, take pride in your contribution to Fort Worth South’s cause and remember the sunny day that we came together as a community in front of a bright yellow building and enjoyed a refreshing cup of Schaefermade lemonade.
It’s easy to say that a hospital is there for a community, but Medical Center Arlington has the numbers to back it up. That’s why we put their stats front and center for their annual marketing campaign. We used brand colors and bold, three-dimensional numbers to highlight MCA’s many benefits to the people in and around Arlington. And what better place to engage than at the Ballpark in Arlington?
Rangers fans were introduced to the advanced services MCA offers right in their own backyard with both traditional and digital messaging throughout the ballpark. The takeaway? For all of their advanced care offerings, their priority is always one thing: the patient.
A big thank you goes out to everyone who help make Schaefermade Lemonade Co. a sweet success at Arts Goggle last weekend!
We gave away 1,250 cups of lemonade and raised $513.33, which will go toward the tree planting initiative in our very own neighborhood. A few lemons will go a long way by beautifying the area for generations to come. Our apologies to anyone who came by after we’d run out of cups. Just be sure to like us on Facebook for news on future events.
While the lemonade is long gone, we do still have a few electric-yellow Schaefermade t-shirts left. If you took pictures of the Schaefermade stand (or Mr. Lemon), post them on our Facebook page, tag Schaefer Advertising and we’ll send you a free t-shirt.
When life give you lemons, make lemonade. When Schaefermade gives you lemonade, donate money to plant trees. Bet you didn’t know that’s how the rest of that saying went.
A big thank you goes out to everyone who help make Schaefermade Lemonade Co. a sweet success at Arts Goggle last weekend!
We gave away 1,250 cups of lemonade and raised $513.33, which will go toward the tree planting initiative in our very own neighborhood. A few lemons will go a long way by beautifying the area for generations to come. Our apologies to anyone who came by after we’d run out of cups. Just be sure to like us on Facebook for news on future events.
While the lemonade is long gone, we do still have a few electric-yellow Schaefermade t-shirts left. If you took pictures of the Schaefermade stand (or Mr. Lemon), post them on our Facebook page, tag Schaefer Advertising and we’ll send you a free t-shirt.
When life give you lemons, make lemonade. When Schaefermade gives you lemonade, donate money to plant trees. Bet you didn’t know that’s how the rest of that saying went.
When our client, Flash Global Logistics, asked us to help launch their new product, we did. (Sometimes we can be pretty literal.)
When you’re out enjoying Arts Goggle, be sure to swing by Schaefer Advertising at the corner of Magnolia and Adams for some…well, something special. You won’t want to miss our latest endeavor, especially since we’ll need a little help from our friends. We hope to see you in the Near Southside neighborhood on Saturday, May 18, for the spring Arts Goggle!
Stay tuned to our Facebook page to see what we’re up to!
December 2012 was four months ago and last year, but I’m going to take you back to the most wonderful time of 2012 and discuss the office Christmas party of a lifetime.
A little background: Every year our Christmas party is a surprise. The exclusive planning committee — it really exclusive I’ve tried to get on if for years — keeps plans under wraps until the party time.
Instructions we were given for this party:
- Don’t schedule any meetings for Friday, December 7th. We will leave the office at 10 am.
- Make sure you have your driver’s license, I know that seems like a give in, but you can’t get into the evening festivities without it
- We will wrap things up Saturday around 4:30 pm
Packing list we were given:
- Cocktail attire for dinner and going out, IMPORTANT: guys MUST wear a jacket to dinner (we will have time to change and freshen up before dinner)
- Pajamas
- Phone charger
- Sleeping bag & pillow
- Dress shoes
- Walking shoes
- Toiletries
- Contact lenses/glasses
- Sunglasses
- Comfy clothes for Saturday
After months of teasing us, trying to throw us off we pulled up to DFW, got on a plane and landed here:
Yes. We had our office Christmas Part in New Orleans and it was INCREDIBLE.
